Fearless = Reckless

I took this photo in the Metro in Washington, D.C. 

It says, "Be Fearless."

Why?

No, it doesn't pay to be wholly fearful--and paralyzed by anxiety or indecision. 

But it is stupid to be fearless--because being fearless is being reckless. 

It's good to think about possibilities and consequences--not everything that can go right will and more often then not, as Murphy's Law teaches, whatever can go wrong often does.

Better to think about what can happen--both good and bad--how to manage the risks and how to maximize the rewards.

Have fear of heaven and of bad things--and try to make them better, where you can. 

Fearless is for those who want to be stupid, act reckless, and end up mortally wounded or prematurely dead. 

Fearsome is for those who want to confront their fears head on, manage them wisely, and make the most of the opportunities in a risk-reward managed way. ;-)

(Source Photo: Andy Blumenthal)

Fearless = Reckless

A Pushy B*tch/B*stard

I remember the funny commercials of the vacuum cleaner salesman, who when he didn't get anywhere with his pushy verbal sales tactics, he would put his foot in the door as the homeowner was trying to close the door on him.

However, pushy doesn't just get your foot crushed in the door, but typically backfires as a means of convincing anyone of anything. 

If someone says no, as a recent sexual abuse poster said, then the answer is no--an unwanted advance is not wanted, period--get it?

You can't push yourself into bed with someone non-consensually, and you can't successfully push a product or service or idea unto others who just really aren't sold--eventually they will push it right back in your hostile, pushy face. 

It's one thing to make a sound argument if/when another person is willing to hear you out, and it's another to push, push, push, and just not take a hint--not interested!

On the show, The Last Kingdom, this past week, the English priest was trying to convince the violent Danish Viking to convert to Christianity--the priest thought that it was working as he continued to work the Viking over, until suddenly, the viking stands up and thrusts a sword through the priest.

Pushiness over!

If you can make a poignant argument for something and influence things for the better by all means try, but if you are just going to act the pushy b*tch, then be ready for the fallout from a non-receptive and eventually hostile audience. ;-)

(Source Photo: Andy Blumenthal)

A Pushy B*tch/B*stard

Washington Like The Powerful Great Falls

We went to Great Falls on the Virginia side yesterday. 

It started to rain a little as we got off the highway, and so we started to turn back disappointed. 

But before we got back on the highway, the rain stopped and we continued our "Sunday Funday" trip. 

With 3 beautiful overlooks of the Potomac River--even on a cloudy, chilly Fall day--it was marvelous. 

Because of the changing weather, it wasn't too crowded and we were able to get right up on the overlooks for some spectacular views and photos. 

At one point a (rescue?) helicopter suddenly pulled up from nowhere beneath the cliffs and was like right there up close in our faces, but we had already started to pull back to the trail and I missed a cool photo that I would've like to capture. 

The current of the water is really strong at Great Falls and an average of 7 people die a year there. 

Also, sometimes there is such enormous flooding that the water crests above the high overlooks--75 feet up!--and overflows onto the park's grounds. 

We watched some climbers scampering along down on the rocks by the water (on the left) as they got close, but not too close to the water's edge. 

As I think about it, living in Washington, D.C., the capital and superpower political hotbed of the world, the symbolism of being on the edge is not lost. 

Some people wade too far and get overcome by the rising water and powerful currents, and others may be too apathetic or fearful to even get close enough to dip their toe in the muddle. 

Even for those that sincerely care and want to try to make a difference in the direction and future of where we are going--technologically and success-wise--it's water, water everywhere.

Like Great Falls, DC runs with a powerful current--a lot of it simply running nowhere, much is hidden beneath the surface, but overall with enough force to shape our country's destiny for better or for worse. ;-)

(Source Photo: Andy Blumenthal)

Washington Like The Powerful Great Falls

Getting Your Message Out With Impact

There is an old Jewish parable about the body parts arguing which is most important. 

Each makes it's case that without that part, we just couldn't function. (No jokes here now!)

But in the end, the tongue that harnesses the power of speech demonstrates that it is most important, because it is through our words that we may live or die. 

- Say the right thing--something smart and influence the masses--and you can change or even save the world.

- Say the wrong thing--something stupid, inflammatory, and damaging--and it can literally mean your or someone else's life.

From an early age, we come to recognize that communication is so important to our success. 

Hey, I need a bottle or diaper changed...please!

Or answer the (interview) questions well, and you can land yourself in the best schools and jobs and even with the best ladies. :-)

Those that succeed with communication, can we make themselves and their positions heard, understood, and accepted.

What are some common communication strategies people employ?

Well as we've all learned, it's not always the one who is the boldest, screams the loudest, or repeats themselves the most that wins the argument--although at times, that too can work when force of debate, undeterred passion, and a little crazy can hammer the points home. 

Having the best laid out and most rationale argument--some people will rightfully be influenced by logic and common sense. 

Sincerity, integrity, honesty, and appealing to people's gut and emotions--this certainly goes a long way as many people are driven by their feelings as well as their instincts and genuine character assessment of others. 

Making people confront what scares the hell out of them--fear is a big motivator for action and everyone is afraid of something and usually many things. 

Oh, of course, the religious argument that "It's what G-d wants" and there will be fire and brimstone if you don't do it that way--well reward and punishment, heaven and hell, divine justice--that certainly will move masses. 

"The pen is mightier than the sword."

For those who can effectively harness the power of their speech and intellect, the sky is the limit. ;-)

(Source Photo: Andy Blumenthal)

Getting Your Message Out With Impact

Russia Outwits Us Again x 4

You can't build the world from the backseat. 

Either we're in it or we're not. 

Instead, Russia has jumped into the driver's seat, and we're not coming out looking too good on the world stage. 

- In 2013 they took in and continue to shelter Edward Snowden, the former CIA employee who ran to Hong Kong after allegedly leaking oodles of NSA classified information.

- In 2014, Russia conducted a blitzkrieg and took Crimea from sovereign Ukraine (giving it a strategic port in the Black Sea), and are conducting a separatist war in the eastern part of the country. 

- In 2015, Russia enters the Syrian crisis and allies themselves with dictator, Bashar Al Assad (who has used chemical weapons on his own people), as well as with Iran and Iraq.

- Additionally, Russia is taking the lead role in the oil and mineral rich Arctic bolstering their presence and militarizing, including building new ice-breakers (while our Coast Guard has only one operational). 

Some people have said mockingly, "Well what should we do, start a war with Russia?"

And the answer is an unequivocal, no. 

But I assume they don't want to start a war with the U.S. either. 

Rather, this is the Cold War Part II, where we are fighting by proxy in Asia, Europe, the Middle East, and the Arctic.

If we want the world to be modeled on freedom, human rights, and democracy then we need to be able to stand up for those things that are important to us.

Yes, we have to care about what's going on here at home too, but we don't live in a bubble, although surrounded by oceans on the east and west coast, we can sometimes easily feel that way. 

It's a big world--and it takes tremendous leadership to bring it along a good and noble path.

The leadership role will not stay vacant for long...it can be us if we want it, or else you might as well flip a coin on either Russia or China. ;-)

(Source Photo: Andy Blumenthal)

Russia Outwits Us Again x 4

Lights, Camera, Inaction

So the lights dim, the camera starts to roll, and what happens...

ACTION!

The show starts...actors spring into action, and the plot takes shape--we have a positive influence and impact on our fellow man and the world we live in. 

But there is a sorry alternative storyline.

Where after the lights and camera...nothing happens.

There is a eery silence and a weird INACTION!

Like the actors are asleep at the wheel, went off to play golf or to comedy night, or perhaps went home to momma, and are cowering, and hiding under their beds.

Is this the unfortunate state of our country today?

The world is our stage. 

As the sole superpower, the United States is the prime actor today.

We have our calling to go do good--to help, to save, and to bring peace and freedom. 

But lo and behold, what happens when we have a policy of inaction?

Where we want peace, but are not willing to do to much of anything for it or perhaps in spite of it. 

So how is our world faring today:

- In Syria, Iraq, Yemen, Afghanistan, Libya, Sudan, and more, millions are dying and injured, while tens of millions are fleeing, displaced, or are in refugee camps, and chemical WMD are in use by Syria and ISIS, while our red lines were drawn and then withdrawn, and we don't know if we are training the opposition or throwing in the towel on the ground.

- ISIS, Al Qaeda, Hezbollah, Hamas, Islamic Jihad, Boko Haram, etc. are rampant and overrunning the Middle East and North Africa, killing, torturing, raping, destroying, and plummeting, as well as recruiting back in Europe and here in the States, amidst calls for attacks against us and our allies. 

- Russia takes Crimea and is resurgent in Eastern Ukraine and the Arctic, and antagonizing all around Europe with ever encroaching warplanes and warships, and militarizing and modernizing their formidable nuclear arsenal, and we stand up a new NATO rapid reaction force, while we are again surprised by Russia, now in Syria.

- China is expanding into the South China Sea, flexing it's economic and military muscle, and cyber attacking and stealing our vital government and economic information assets with relative impunity, while we trade with our partner and pivot this way and that. 

- North Korea restarts it's nuclear plant, readies for another banned missile launch, sinks South Korean ships, plants deadly landmines on the South's side of the demilitarized zone, and provokes toward a military confrontation, while we lick our wounds from the last broken agreements with them. 

- Iran has stymied the people's freedom movement, executed the opposition and homosexuals, builds toward a deadly nuclear and ballistic missile future, seeks the destruction of America ("The Great Satan") and Israel, is massively funding and arming their terrorist proxies to the tune of billions of dollars, and has gotten a get out of jail free card and sanctions lifting.

So what can we do?

Well in the past, we were a meaningful deterrent to countries and people doing bad things. 

We stood proudly and tall for human rights, freedom, equality, democracy, anti-proliferation, and sustainability.

We didn't have to fight everywhere to make our point--but just knowing that we were willing to stand for righteousness and justice often meant those with evil intentions stepping back and rethinking it.

Occasionally, we did have to put our blood and treasure where our mouths were, and perhaps we often did this too rashly and imprudently (when diplomacy or some saber rattling might have done the trick). 

However, the world cannot afford for us to be war weary or chase empty legacies of peace built on blind hope or a running away from our responsibilities. 

While the world burns, we can't be looking for Nobel Prizes instead of seeking out the fire extinguishers and medical kits to save and to heal. 

As it is so wisely stated: "All that is necessary for the triumph of evil is that good men do nothing."

Peace is not born of inaction, but of brave actors willing to do what is necessary to achieve all that is good and all that can be done. ;-)

(Source Photo: Andy Blumenthal)

Lights, Camera, Inaction

Work-Family Is A Word

This week I learned something about "work-family."

Yes, work is not family--it's your job.

But on the job we meet people that influence us, change us, and sometimes inspire us. 

Not everyone has a positive impact on us--some people we work with are bad, unbalanced, selfish, biased, and abusive--they bring their personal craziness into the office. 

But some are truly good people out there--and they leave a lasting impact. 

This week was the first time I experienced someone in my group passing away suddenly. 

She was at work Monday and Tuesday--we had talked and joked.

I remember she wore pink on Tuesday and it matched a pink stuffed animal on her desk--she looked happy or at peace. 

By early Wednesday morning, I was getting texts then calls that she had passed away (I simultaneously let my boss know). 

One day she was there in the office (and had been for some 30 years) and the next day she was gone.

But there was something special about this lady and how she interacted with the team. 

She seemed to touch people far and wide with her outreach, caring for others, joking around, and good spirit despite whatever challenges she herself may have been going through.

When she passed this week, people were in my office and the halls crying--they loved this lady, their coworker and friend.

At 9 AM, I gathered the broader team to announce her passing. "One of our own has passed." I spoke and then went around offering others to say a few words, which some surely did. 

At 10 AM, I sent a notification of the passing to the people in the entire building (and others associated).

Later in the day, there was a toast to her and more speeches from up and down the chain to remember this good lady as well as to pull together as a team to support each other.

By the next day, things had quickly moved to care for the family, packing her office things and memorializing her, as well as provisions for some grief counseling. 

[Note: I am blessed with an extraordinary high-performance team, and this passing was not only a shock but added to the intensity of the work we do and how much of it there is.]

Once we have all the funeral arrangements, then next up is sending out an broader department-wide notice--and a large attendance for her is expected. 

What I learned is that while work itself can be productive and meaningful, through doing good to others and sincere personal interactions on the job, there can be bonds formed that can have a personal impact on people and bring tears to their eyes. ;-)

(Source Photo: Andy Blumenthal)

Work-Family Is A Word

Self-Aware Graffiti Artist

So got to hand it to this graffiti artist. 

He/she is quite introspective. 

They wrote on this pole in D.C. "Writes his problems away!"

Thus, it's not just any old graffiti that often desecrates public or private property, but in this case it is an emotional and psychological catharsis for the artist.  

Sure when you write, you can express yourself and your feelings--you can think things through and work them out in your head. 

Also, you can share of yourself with others and influence them too. 

On the lamp pole, bus stop, or building wall--ah, not the best place to work these things out. 

But on paper or the computer, if you have something important to say, get it off your chest--go for it--and you can feel better too! ;-)

(Source Photo: Andy Blumenthal)

Self-Aware Graffiti Artist

Light Up The Night

This was a beautiful piece in the New York Times today.

It was about how two sons handled the final hours with their father after he was removed from off life support.

With the prodding of one son, the father reluctantly agrees to see a Rabbi before his death, and this Rabbi describes to the dying man the meaning of his (and our) life:

"Imagine your whole life now, and for each [and every] time you did something good, imagine it as a little glow you left behind that lights a dark road stretching back in time. It's a long, long row of lights now, isn't it?"

Remembering over time, the father nods, smiles and is obviously comforted in this final hour as he sees in his mind's eye all the shinning lights for the acts of kindness that he was leaving behind. 

Isn't this what life is all about?

Every choice we make, everything we do, can have an amazing impact and leave light when before there was just darkness. 

Imitating G-d in creation, we create light separating it from the darkness out there, good from evil...we create the future. 

Our goal...light up the night. ;-)

(Source Photo: Andy Blumenthal)

Light Up The Night

Live To Live or Live To Die?

In The New York Times today, David Brooks presents “two sets of virtues, the resume virtue and the eulogy virtue.”

The resume virtues are the skills you need to get ahead in the marketplace, and the eulogy virtues are “whether you were kind, brave, honest, or faithful.”

While we'd like to believe that most feel that being a decent human being is more important than how much money we earn, unfortunately our education and economic systems are geared far more toward the latter, where it's widely acknowledged that "money makes the world go round!”

In fact, many will often sacrifice the moral high ground for landing on a bigger, cushier hill of worldly possessions and pleasures. 

Interestingly enough, my daughter asked me last week, whether it is better to personally live a happy life but die with a horrible reputation or to live selflessly, struggling with life challenges, but be revered after you die?

To me the answer was simple--live, learn, and grow regardless of momentary personal happiness. Do what’s right, period--honor and chivalry is alive and well. 

But my daughter told me that over 90% of people polled chose their happiness in life as their #1 goal.

I suppose it's easy to say what's the point of leaving a legacy if you were not happy living your life every day, but I would counter with what's the point in chasing life's daily pleasures, if you were a bum and everyone knows it?

The point isn't even what people say about us when we are alive or dead, but rather that we know that we tried our best to live as decent, ethical human beings and that hopefully, we left the world a better place than when we got here.

Sure, there is no blessing in being poor or unhappy--but living purely to satisfy one's voracious materialistic appetite is just being a selfish little pig--come on admit it!

On your deathbed, will you wish you that in your life you had more money and status or that you had been a better, more giving human being? 

I say forget the resume and the eulogy, just think about what will really gives you peace of mind and inner happiness and it's more than any amount of money can buy or any seduction you can imagine.  ;-)

(Source Photo: Andy Blumenthal)

Live To Live or Live To Die?

Top 100 Social CIOs

Top 100 Social CIOs from Huffington Post.

So cool to make the list. ;-)

Shabbat Shalom!

Top 100 Social CIOs

Return of The Hare Krisna

I hadn't heard the rhythmic chanting of the Hare Krishna since my days in New York City probably 20 plus years ago. 

Today, we see them on the streets of downtown Silver Spring, MD singing their Hindu mantra...again and again. 

The boys sitting on the rent-a-bikes are banging the drums to the chanting across from them. 

As they chant, they implore people to take their literature and chant along with them. 

Whether you see them as a cult or just practitioners of another faith...these people seem mesmerized by their own chanting "meditation", which was a steady beat but also had no meaning whatsoever to me.

As a kid, we were told and would steer clear of anything that smelled of Hare Krishna, Jews for Jesus, or others trying to pluck away at the souls of our youth. 

While Jews have wonderful people like Chabad who try to bring Jews closer to Judaism, we really don't proselytize others...it's not our belief and is more of a live and let live attitude for all. 

I never quite understood why some feel literally a mission or compulsion to convert others to their beliefs, instead of practicing what they believe themselves, being devout and good people, and letting their actions speak for themselves and inspire others, if truly deserving.

There really is no need to stand on street corners with megaphones or at the auto-da-fe stroking flames of burning flesh to get others to your way of thinking.

In my opinion, honest belief and genuine faith is not gotten through yelling the loudest, standing the longest, or even threatening or menacing others. 

Be sincere and good, and let your actions speak for themselves. ;-)

(Source Photos: Andy Blumenthal)

Return of The Hare Krisna

^^^To The Six Million^^^

I am dedicating my 2001st blog post to my 6 million! Jewish brothers and sisters who were murdered in the Holocaust. 

May G-d have mercy on their souls and in their name bless us, the survivors, to do his holy bidding and good deeds. 

Thank you G-d for bringing me to this time and for all your enduring kindness. 

May you give me the strength and inspiration to carry on as a hopefully positive influence in this world. 

(Source Photo of Miami Holocaust Memorial: Andy Blumenthal)

^^^To The Six Million^^^

Be Relevant, Live!

"Hello Irrelevant. My name is Andy."

The photo above was taken today near a prominent university in Washington, D.C. 

When our youngsters in the Capital of the United States--the holders of future creativity and energy are feeling irrelevant--we as a country are in serious trouble. 

Yet, don't we all feel irrelevant at times?

We see and hear so much that is somehow wrong in the world and feel powerless to stop it, change it, or do anything about it that really makes a difference. 

Everyday we are witness to people's personal misdeeds that should never be done, let alone contempalted; large, medium, and even smaller organizations doing the wrong thing for profit or power; and governments making decisions for political reasons and not common sense reasons or for the good of the people. 

And how do we feel in all this -- relevant or irrelevant? 

Can we as people endowed with G-d's lifeforce and heavenly spirit, formulate a position that touches people's hearts and minds to do the right thing for the right reasons--and can we speak it articulately enough, loud enough, convincingly enough to make a genuine difference?

Just as a single example in today's Wall Street Journal, an editorial about Yucca Mountain, the place designated for nuclear waste disposal--that is supposed to meet safety requirements for the next "million years" (I think most of us would be happy if we achieve even half that estimate)--and has already cost us 30 years of study and $15 billion, but yet continues to remain stuck in a politcial quagmire--why?

I beleive we can all think of numerous health, safey, and wellbeing issues affecting us, our families, communities, and this country that are are in a similar state of paralysis and dysfunction. 

Why can't we move forward--is there no one relevant out there anymore?

We can't afford to let ourselves sink into feelings of despair, inadequancy, or irrelevancy to the great tasks at hand--whether from things like Ebola, ISIS, or financial meltdown. 

We must find our inner voices, our moral rectitude, and our courage to speak truth to power, to stand firm for right against wrong.

It's understable to feel irrelevant, but it's not sustainable to show it. ;-) 

(Source Photo: Andy Blumenthal)

Be Relevant, Live!

Reflections On Our Journey

As we approach the holy Yom Kippur, the annual day of Judgement following the Jewish New Year, we realize how everything is in G-d's hands...

But we can repent, pray, and do good deeds to influence our journey and Hashem's decree. 

Thank you Bettty Monoker for sharing this wonderful, thought-provoking video at this reverent time of year. 

Reflections On Our Journey

This Is Our World

This is some of the unbelievable crazy news just from today--check this out:

- Russia accuses U.S. that the rallies of masses of people seeking freedom and human rights in Hong Kong and Ukraine are really CIA plots.

- Ebola enters the U.S. ten days ago by a man who arrived from known, striken Liberia.

- "The Earth lost half of its wildlife in the past four decades."

- Oklahoma man, who recently tried to convert colleagues, beheads one of them at work. 

- Man who is armed felon (with "three felony convictions for assault and battery") gets within feet of and potentially endangers President on elevator within days of another man with a knife, who climbs fence, enters White House and skips about and into the East Room.

- Report that if just a "100-meter wide asteroid hit Washington, D.C....'it could wipe out everything within the Beltway.'"

So in case you didn't have enough to worry about ..this is our world and what we are doing to it. ;-)

(Source Photo: Andy Blumenthal)

This Is Our World

Vote to Have A Say

People vote to get representation in political office for what they believe or want. 

- Gun Rights
- Abortion Rights
- Civil Rights
- Social Entitlements
- International Engagement
- Strong Defense
- Low Taxes 
- Etc. Etc. Etc.

But now, cities like Los Angeles that are looking to boost voter turnout want to offer cash prizes. 

The cash prize "might include a prize as high as $50,000."

Nice (not!)--head to the polls like you do to buy a Powerball ticket. 

Votes, like love, is not something that should be bought.

For those fortunate enough to live in a free country, voting is a special right where everyone can have a say and influence the world around them. 

Instead of focusing on handing out rides or money to go and vote, maybe instead we should create awareness of what a great opportunity it is to live in a  democracy and be able to chart our own course rather than live like so many around the globe under the rule of dictators and tyrants.

Voting is a great privilege for those who care to stand up and make a difference by going to the polls, voting is not an ATM machine. ;-)

(Source Photo: Andy Blumenthal)

Vote to Have A Say

Charisma, MORE Than Skin Deep

Charisma is something that can make or break a career or life.

If you have it, people often flock to you--that means connections, networking, relationships, and support. 

If you don't have it, then kiss your effectiveness and associates goodbye. 

According to Elizabeth Holmes in the Wall Street Journal, charisma is about how you look, talk, prep, smile, and get feedback. 

At work, for example, Holmes focuses quite a bit on superficial outwardly things like "Look polished, wrinkle-free," "Make eye contact," "Master grace under fire," and more.

And while these are important, they are really also the more superficial of what you can do in term of primarily how you look and comport yourself on the surface. 

Holmes does point more substantive things you can do, like ask for honest feedback, so presumably you can improve yourself. 

But improvements in the skin deep is nice, but not the essence of charisma.

Yes, no one appreciates someone who comes into the room disheveled, smelly, and like a proverbial turd. 

But more important than how one looks, talks and carry's themselves outwardly is how they actually behave. 

Looks are superficial, and word are cheap, but what a person actually does shows what they are really all about as a human being. 

Yes, do you need to build confidence by being put together, of course you do.

But to really build respect, trust, influence, inspire, and lead, you need to be a mensch--a decent human being, grounded in virtuous beliefs, who shows they will do the right thing and act at all times with a core integrity.

Charisma means we genuinely care and help others--not that we focus on promoting ourselves by walking around as the high and mighty. 

In the end, your charisma, charm, gravitas, presence and effectiveness as a leader is much more about what you do then what you simply look like or spout out. 

Be genuinely kind, caring, and giving, and that is a presence that can be sincerely felt and not just ogled over. ;-)

(Source Photo: Andy Blumenthal)

Charisma, MORE Than Skin Deep

UNSOCIAL Social Media

This video is absolutely fantastic. 

Congratulations to Gary Turk for hitting the nail on the head here. 

And thank you to my daughter, Michelle, for sharing this with me.

• Smartphones, dumb people. 

• Easier to connect with people, but we spend more time alone.

• Be there in the moment. 

• Give your love, not your like.

• Look up from your phone, shut down your display.

Part of me just wants to say that Social Media is one of THE biggest wastes of our time...REALLY! 

Another part of me, believes in some aspects of it for information sharing, collaboration, and being a greater influence. 

But Social Computing is NOT a replacement for genuine human interaction, which is too OFTEN what it has become. 

I applaud my daughters, for at times, disconnecting their Facebook accounts to read, spend time with friends, and do other activities.

We've lost too much of ourselves to an escapist virtual reality--where it's easier to HIDE behind a screen, then be there in the flesh facing the challenges that we must. 

There are great aspects to being online--it's been a true information revolution--but the computer needs to SERVE the human master, and not the other way around.  ;-)

UNSOCIAL Social Media

10 Keys To Influencing And Selling Anything

Brilliant video by Kendra Eash for McSweeney's Internet Tendency.

It is made entirely with stock footage from Dissolve.

What is amazing is how with some great video, nice background music, and a soothing confidant voiceover--we can sell, or be sold on, just about anything.

The 10 Keys to influencing and selling anything, including B.S.:

1. Vague words that show progress (innovation, hope, motherhod, and apple pie--I'll have some of that)

2. Beautiful footage and sound (who wouldn't want to be there type?)

3. High-technology and science (we can solve the world's problems and make money, yippee)

4. Research and development (we're investing in the future and you should invest in us)

5. Global and U.S. (we're beyond borders, but still "made in...", headquartered, or otherwise a U.S. entity)

6. Environmentally conscious (clean water, breathable, air, lush forests, who can argue with that?)

7. High-speed (movers and shakers, we don't stand still, join us or be left behind)

8. Attractive people (this is for real human beings, human kind, we care about you!)

9. Diversity and equality (we love and help everyone--including you and your family)

10. Inspiring (we're thinking big and bringing positive change--buy from us, support our cause)

Throw/superimpose any company, product, country, person, or cause on this video--and poof, you've got an awesome brand--whether you deserve it or not!

This is how we're manipulated one brand at a time, hundreds of brands a day. ;-)

10 Keys To Influencing And Selling Anything