I love Razer's Project Christine - a completely modular PC.
There is a stand and you simply attach the components you want: Central Processing Units (CPU), Graphic Processing Unit (GPU), Power Supply Unit (PSU), Solid-State Drive (SSD) storage, and so on.
By making the architecture open and plug and play--just jack in a new module-- and change out whatever you want, whenever you want. Obsolescence be gone.
This is a challenge to pure standardization, and a way to make customization cost-effective.
The cooling is done with mineral oil that is pumped throughout from the bottom reservoir.
At the top, you see a module for a command center for adding operating systems, adjusting configurations and settings, or monitoring performance.
A subscription model is planned where for a annual fee, you can get the latest and greatest upgrades.
Project Christine PC is the epitome of simple, useful, scalable and beautiful.
Watch out Apple, you have a Razor at your throat--it's time to seriously up the innovation game. ;-)