Hard On Issues, Soft on People

There is a classic article in Harvard Business Review entitled “The Hard Work of Being A Soft Manager” (1991) by William H. Peace, which sums up “soft leadership” this way: “the stereotypical leader is a solitary tough guy, never in doubt and immune to criticism. Real leaders break that mold. They invite candid feedback and even admit they don’t have all the answers.”

The author recalls his mentor whom he says “taught me how important it is to be a flesh-and-blood human being as well as a manager. He taught me that soft qualities like openness, sensitivity, and thoughtful intelligence are at least as critical to management success as harder qualities like charisma, aggressiveness, and always being right.”

To me, there is a time and place for hard and soft leadership qualities. Leaders must be firm when it comes to driving organizational results and performing with the highest ethical conduct and integrity, but they should act with greater flexibility when it comes to open communications and collaboration with people.

I believe that leaders would be wise to follow the leadership adage of “be hard on issues and soft on people”. This means that great leaders stand up and fight for what they believe is best for their organization and they team and collaborate with their people to make results happen. In this way, leaders and their staffs are working in unity of purpose and as a genuine team, with leaders seen as human, credible and worthy of people’s dedication and hard work. To me the perfect example of this leadership style is Howard Schultz, the CEO of Starbucks who is relentless in his pursuit of a successful global coffee retailing company, but is also passionate about taking care of his diverse stakeholders from employees to coffee growers and even the environment.

In contrast dysfunctional managers are hard on people and soft on issues. They are indecisive, waiver, or are seen as subjective on business issues and this is hard on their people. Moreover, these managers let out their professional and personal frustrations on the very people that are there to support them in the enterprise. Here, leaders alienate and disenfranchise their people, fragment any semblance of teams and fail at their projects. The leaders are viewed as powerful figures that rule but do so with injustice and without meaning. An example of this failed leadership style is “Chainsaw Al” Dunlap who relentlessly cut people to cut costs, but as Slate put it (31 August 1997) “built his ‘turnarounds’ on cosmetic measures designed to prop up stock prices.”

By being unyielding in doing what is right for the mission, and acting with restraint with people, leaders can bring the best of hard and soft leadership qualities to bear in their positions.

Of course, these leadership traits must be used appropriately in day-to-day situations. Leaders should be hard on issues, but know when to throttle back so business issues can be worked through with stakeholders and change can evolve along with organizational readiness. Similarly, leaders should be soft on people, but know when to throttle up to manage performance or conduct issues, as necessary. In this way, hard and soft qualities are guidelines and not rules for effective leadership, and leaders will act appropriately in every situation.

Hard On Issues, Soft on People

Why Be Led By You?

To be a great leader, you have to have the qualities that make others want to be led by you. Obviously, a leader without followers can’t lead anything.

A classic article in Harvard Business Review called “Why should Anyone Be Led By You?” by Goffee and Jones starts this way: “If you want to silence a room of executives try this small trick. Ask them, ‘why would anyone want to be led by you?’”…without fail, the response is a sudden hush. All you can hear are knees knocking.”

It’s humorous, but also right on. There are lots of people out there who are appointed, anointed, or otherwise advanced to positions of responsibility over others, but this does not make them leaders. To be a leader, a person must not ‘rule’ by authority alone, but by their ability to move people and organizations to greatness.

Most people say that what makes a leader is vision. And yes that is a vital trait, but there is a lot more—here are some others that differentiate the real leaders from the frauds:

· Wisdom—having the knowledge as well as ability to apply it to the specific situation. A leader knows what to do and when to do it. There is an implication of timely and relevant action. Finally, wisdom implies openness to new ideas and ways of doing things—innovation—and the customer-centric application of those.

· Integrity—a leader is reasonable, upright and equitable in his dealing with others. In contrast, corruption, dishonesty, greed, and nepotism undermine the very fabric of leading by example and preclude the possibility of creating a better world. Following a leader with integrity of being and of purpose is inherently meaningful and just.

· Compassion—some people call it empathy, but it is really more than just feeling for others, it is feeling altogether. It includes having the passion and determination to help the people and the organization innovate, modernize, and transform while being sensitive and responsive to all stakeholders affected.

· Humaneness—a leader is human being subject to frailties and failures, and is not to be confused with G-d (although some seem to think themselves almost nothing short of divine). Understanding that we all have weakness and vulnerabilities is critical to accepting risks, mistakes, and learning from these and growing past them. While we should demand and strive for excellence, we cannot expect perfection at every turn.

· Harmony—leading people means creating harmony between competing and conflicting people and points of view, so the organization can move forward in unity of purpose and the strength the comes with it. Often the biggest obstacle to success is not the competition, but the division or fighting from within. A leader brings people together and synergizes them so that the whole is greater than the sum of the parts.

· Communication—While people are sensitive to non-verbal cues, they are not telepathic, so clear, consistent, and compelling communication is essential to building the common vision and action plans to achieve the goals set out upon. A gifted, articulate leader can move people to action with urgency, purpose, and undying belief that neither reward nor retribution alone could rouse.

A leader with these six traits does not need to worry next time someone asks them “why should anyone be led by you?” The answer for them is clear.

Why Be Led By You?