Green Tea - Green
Black Tea - Red with black in center
Oolong Tea - Yellow (from Camellia sinensis plant which has yellow in the center)
Color makes it taste better!
Hey, it sort of makes sense. ;-)
(Credit Photo: Andy Blumenthal)
Kung Fu Tea
A Bottle Revolution
What's In That Container?
Design, style, and innovation are important communication mechanisms and are crucial to User-centric EA. These communication mechanisms are used in information visualization and is heavily used in EA to develop useful and usable information products that can be easily understood and applied.
Increasingly, design is taking center-stage across technical and everyday products in our economy.
The Wall Street Journal,
Here are some examples from a front page article titled, “PCs Take a Stylish Turn in Bid to Rival Apple”:
Additional articles the same day point to the importance of design and style. For example, the article “Can a Hard Drive Make a Fashion Statement” states that Seagate “kicked off a new strategy at the 2007 Consumer Electronics Show, offering drives with sleek shapes and lights to woo users accustomed to iPod-like elegance.” And in another article titled, “The Struggle to Contain Ourselves,” about the briskly growing $6 billion storage and organization industry where “style is increasingly important” and “once just plastic bins in industrial blue or clear, specialized storage products are now available for most conceivable uses in an array of material, from bamboo to faux leather to sea grass.”
While certainly consumer products are different than information products provided by EA, there is clear understanding now that design, fashion, style, and innovation are critical in reaching out to people, getting them interested in your products (consumer or information), and that design demands a premium in the marketplace. As the Intel anthropologist stated “why does this have to be so ugly?” Similarly, I would ask why do traditional EA products have to so often be so ugly, difficult to understand and apply. Let’s transition the way we do architecture to User-centric EA and design innovative information products that capture our users’ attention, really “talk to them,” clearly identify problem areas, propose alternative solutions, and lead to better decision making. Our executives are busy people with challenging jobs. We owe it to them to provide information in User-centric EA ways.
Design and Enterprise Architecture