Showing posts with label Glocalization. Show all posts
Showing posts with label Glocalization. Show all posts

August 11, 2012

Technology Forecast 2013















I am an avid follower of everything technology and trends, but am tired of hearing about cloud, mobile, and social computing. 

It's time to get over it with the agenda of the past and get on with it with the future of technology. 

Here is my "Technology Forecast 2013" and the top 8 trends I see going forward:

1) Service Provision--Cost-cutting and consolidation into the cloud is a wonderful idea and it has had it's time, but the future will follow consumer products, where one flavor does not fit all, and we need to have globalization with a local flavor to provide for distinct customer requirements and service differentiators, as well as classified, proprietary and private systems and information. 

2) Service Delivery--Mobile is here and the iPhone is supreme, but the future belongs to those that deliver services not only to remote devices, but in wearable, implantable, and even human augmentation. 

3) Human Interaction--Social computing epitomized by Facebook, Twitter, LinkedIn, and many more is a cool way in interact with others virtually, but wall posts, email, and chats are getting cliche--next up conjoining with others with capabilities such as telepathic communication, mind melding collaboration, and even virtual sex for the outlandish. 

4) Robotics and Artificial Intelligence--With something like 10,000 drones flying the friendly and not-so friendly skies and even drones that autonomously land on aircraft carriers, the next robot is coming to the ground near you--drones will become (an)droids and will eventually have the AI to become part of our everyday society. 

5) Service Assurance--Enough playing defense with a sprinkling of offense against our worst enemies--it's past time to move from trying to stop-gap infiltrators and do damage control once we've been robbed blind, and instead move to a hunter-killer mentality and capability--the price of being a bad boy on the Internet goes way up and happens in realtime. 

6) Data Analytics--Big data isn't a solution, it's the problem. The solution is not snapshot pretty graphics, but realtime augmented reality--where data is ingrained in everything and transparent realtime--and this becomes part of our moment-by-moment decision processes.

7) Biotechnology--Biometrics sounds real cool--and you get a free palm reading at the same time, but the real game changer here is not reading people's bio signatures, but in creating new ones--with not only medical cures, but also new bio-technological capabilities. 

8) Nanotechnology--Still emerging, quantum mechanics is helping us delve into the mysteries of the universe, with applications for new and advanced materials, but the new buzzword will be nano-dust, where atomic and molecular building blocks can be used on-the-fly to build anything, be anywhere, and then recycled into the next use.   

Overall, I see us moving from mass produced, point-to-point solutions to more integrated end-to-end solutions that fit individual needs--whether through continued combinations of hardware, software, and services, man-machine interfaces/integration, and building blocks that can be shaped and reused again and again. 

From my perspective, there a seeming lull in innovation, but the next big leap is around the corner. 

(Source Graphic: Andy Blumenthal)
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May 1, 2008

“Glocalization” and Enterprise Architecture

Glocal is a combination of the words global and local. It is a best practice in business where organizations conducts business operations globally, but tailor their offerings to meet local tastes and needs.

Essentially doing business glocally means that you are architecting your business to perform operations both effectively and efficiently—i.e. your business is doing the right thing by growing without geopolitical constraints and you’re doing it the right way, by being sensitive to the customers’ specific needs wherever they are located.

The Wall Street Journal, 1 May 2008, reports that “Kraft became the No. 1 biscuit maker in China by tailoring the Oreo to local tastes.”

“The Oreo has long been the top-selling cookie in the U.S. Market. But Kraft Foods, Inc. had to reinvent the Oreo to make it sell well in the world’s most populous nation.”

“Unlike its iconic American counterpart, the Oreo sold in China is frequently long, thin, four-layered and coated in chocolate. But both kinds of cookies have one thing in common: They are now best sellers.”

40% of Kraft’s revenue is internationally-based, so their strategy to go glocal is critical to improving their market share and profitability.

To increase growth at Kraft, the CEO “has been putting more power in the hands of Kraft’s various business units around the globe, telling employees that decisions about Kraft products shouldn’t all be made by the people at the Northfield, Ill. headquarters.”

Similarly, to market the Chinese Oreo’s, one of innovative things Kraft did was to have Chinese university students ride around on bicycles outfitted with wheel covers resembling Oreos and handing out cookies.

The CEO stated this was “a stroke of genius that only could have come from local managers. The more opportunity our local managers have to deal with local conditions will be a source of competitive advantage for us.”

Glocalization, the customization to local markets, is far removed from the original Ford Model T (the most influential car of the twentieth century according to Wikipedia) set in 1908 that was based on standardization and assembly-line production, rather than individually hand-crafted.

From an enterprise architecture perspective, going glocal and customizing (or tailoring) business products and services to local tastes is also quite the opposite of what most enterprise architects try to do, which is to standardize their products and services to increase interoperability, simplify the infrastructure and operations, and achieve cost-efficiencies.

So what is more important, standardization or customization?

I suppose it depends on your perspective. If you’re in operations, then standardization is the dominant factor in order to streamline business processes and achieve cost-efficiencies. However, if you’re in sales and marketing, then customization is key to market penetration and customer satisfaction.

This leads me to the role of the enterprise architect, which is to balance the conflicting needs of the organization and simultaneously drive standardization in business processes and technologies, but customization to local requirements for sales and marketing. So EA serves Oreos to everyone!


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