Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

June 24, 2019

The Goal is Automagically

Wow, I couldn't believe that this is a real word.

Automagically.

I thought my colleague was using it as a gag. 

But when I asked Dr. Google, there it was. 

Automagically - Automatically + Magical

It refers to the use of computer automation and how when well-implemented it seems almost like the process is magical, ingenious, and oh, so easy. 

So this is the goal for us that all our processes and efforts should be poof--automagically done and  there it is! ;-)

(Source Photo: Andy Blumenthal)
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November 16, 2018

Advertising Platforms As A REAL Business Model?

So I read in the Wall Street Journal yesterday that 3 major technology companies get over 80% of their revenue from advertising:

These companies and their percentage of advertising revenue are:

Facebook - 98.3%
Twitter -- 86.4%
Alphabet (Google) -- 86%

It's a wonderful thing how advertising pays for the wonderful free Internet services. 

Looking back to when I was a kid, I guess that how we got all those marvelous TV shows without having to pay for a cable subscription. 

But what I always wonder in the back of my mind is whether collecting advertising dollars is a REAL business. 

Yeah, sure these companies are mammoth and have made themselves and their shareholders gazillions of dollars.  

But somewhere I keep telling myself this doesn't quite add up. 

If you make something of value then someone is willing to pay for it. 

If it doesn't have value then you have to give it away for free. 

If facebook or twitter actually charged money for their service, I can't imagine anyone would actually pay squat for it.  

Google is another story, but if they started to charge, you'd just go to a service like Explorer or Safari that doesn't.

So if the only way to provide the service is to shove advertising down your customer's throats, again I have to ask is that really a business. 

If I can't see how a company can sell something based on the VALUE they are providing, honestly it's not something that I can really get myself behind. 

Out of the three companies--Google is perhaps the only one that I can see as a real something. 

As for Facebook and Twitter, despite the Presidential tweets and Russian interference in our elections, I don't see the underlying greatness. 

Maybe I am way wrong, but if you don't want to pay for it then what the heck is it really worth! ;-)

(Source Photo: Andy Blumenthal)
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April 2, 2017

Why We Fight?

Well first of all, let me say that I really liked this image on Google the other day. 

Beautiful to see the diversity and brotherhood (and including those with disabilities)!

I had a an interesting conversation with my daughter the other day about why people often don't get along. 

She said something that I thought was really astute:

"If there were unlimited resources, then no one would have a reason to fight!"

Think about that a moment...

Everyone feels they don't have enough or someone else has more then them or they are afraid they won't get their share, and so what happens?

Like jealous little children, we fight for the pail and shovel in the sandbox. 

Only as adults, our sandbox is a lot bigger and it involves hate, bigotry, racism and deadly weapons including guns, knives, and even nukes!

So this isn't the Garden of Eden where everyone prances around free and with plenty and nothing to worry about. 

Instead, everyone has to work "by the sweat of your brow," and there are limits to what we have, and there is fighting over who has what.

Yes, truly "greed is the root of all evil."

What we need to learn and internalize is that it's more important how we act towards each other than what we have and that the real gold in life is the good we do and not the plenty we amass. 

Sure we each need enough to be able to survive and excel as human beings, but it's fool's gold that prevents us from seeing each other as the real brothers and sisters we all are. 

If only we had enough--in both perception and reality--then peace could reign among mankind. ;-)

(Source Photo: Google)
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November 30, 2016

An Ironic Cabinet Lineup {humorous}

[Please only read this with a sense of political humor.]

Here are some funny ideas for domestic and foreign picks for a fantasy Cabinet team:

Department of Defense - (Oh no) Russian President Vladimir Putin because he knows how to fight and win wherever he wants. 

Department of State - (Oh no) Julian Assange because he has so may of the cables anyway.

Department of Treasury - (Oh no) President Barack Obama because he doubled the national debt to $20 trillion and it's no problem.

Department of Commerce - Chinese President Xi Jinping because he has most of the world's manufacturing and the biggest trade surplus. 

Department of Justice - (Oh no) James Comey (with all due respect) because he could investigate Hillary Clinton and deem her "extremely careless" with national security and yet also do the job of the prosecutors and recommend that "no reasonable" one would bring such a case. 

Department of Education - (What if) Sergey Brin and Larry Page because they made Google the most valuable company in the world by organizing all the world's information and making it universally accessible and useful. 

Department of Labor - (What if) Ken Jennings who was beaten in Jeopardy by IBM's Watson, and understands that artificial intelligence, automation, and robotics will soon be eating people's lunch. 

Department of Homeland Security - (Oh no) Edward Snowden because he already knows all about surveillance--how we conduct it, how to evade it, as well as the vulnerabilities in our security. 

Department of Transportation - (What if) Elon Musk because of his leadership in electronic vehicles here on earth as well as rockets to even get us to Mars. 

Department of Energy - (Oh no) Iranian President Hassan Rouhani because he knows how to get his nukes while ridding his country of sanctions and getting $150 billion to continue global terror

Department of Agriculture - (Oh no) Any of the notorious drug kingpins because they know how to grow it, distribute it, and make lots of money doing it. 

Department of Interior - (Oh no) North Korean leader Kim Jong Un because he manages one of the most remote (Isolationist) nations on Earth and does it with virtually complete self-sufficiency. 

Department of Veterans Affairs - (Oh no) Bowe Bergdahl because he was charged with desertion and still managed to get honored in a White House ceremony.

Environmental Protection Agency - (Oh no) Former CEO of BP John Browne because he knows the ramifications of being responsible for one of the worst polluting industrial accidents in history in the Gulf of Mexico.

Housing and Urban Development - (What if) Ivanka Trump because she is an absolute class act and helps run one of the greatest brands in building and managing real estate worldwide. 

(Source Photo: Andy Blumenthal via National Geographic)
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May 14, 2016

Answer Your Watch

So I did it and took the plunge into a smartwatch. 

For over a year, I thought the technology just wasn't there yet. 

Too clumsy, too difficult to use with such a small device. 

First, I considered just a Fitbit for tracking activity, but I quickly ruled it out, since you can get so much more with a full smartwatch.

Then, I looked into the Pebble, in particular the latest model the Time Steel, which runs between $200-$250. 

But I watched a review that pointed out the the Pebble does not have a touch screen, and everything are the buttons--okay, I immediately ruled that out. 

Next, I looked to old trusty, Apple...they have never failed me yet, and I tried on their various smartwatches. 

I settled on a simple sports model, since I figured as the technology continues to evolve or as the watch gets beat up in daily use, I could simply upgrade to the next great thing. 

Also, I figured if I really don't like how it works, it wouldn't be such a great loss monetarily. 

Well, the verdict is in--I really like it!

Easy to set up by simply syncing with the iPhone. 

And then all your major apps just show up on the colorful apps panel. 

In no time, I was checking the 10-day weather forecast, reading news headlines, tracking my activity, using the GPS locator, looking up calendar events, checking email and replying with easy voice dictation, sending text messages, and even calling family and talking to them into the watch!

I even started the music on my iPhone from another room by using the smartwatch. 

Oh yeah, I almost forget, it tells the time too!

Except for taking photos, which would be really cool with the watch, but it doesn't do--it did most of the basics that I wanted it to. 

For not a lot of money, I felt that I was getting a lot of convenient functionality, and I am now encouraging my wife and kids to get it too. 

Apple, you still got it--so even though Google surpassed you in market value this week, I am still hopeful that you got some decent mojo left in you. ;-)

(Source Photo: Andy Blumenthal)

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February 6, 2016

What does 600613 Spell?

As per my previous blogs on the mystical number 613 (corresponding to the G-d's commandments in the Torah), today we have a technological twist.

Recently, Google paid an award to a former employee of $6,006.13.

The amount is special in two ways as you can see:

First of all, Google saw that, if you look closely, this number spells Google. 

Secondly, it has the number mystical number 613 in it. 

613 is a winner and so is Google, which is now the the most valuable company in the U.S. (worth more than Apple) at $554 billion!

If you use simple Gematria, where each letter is a number (A=1, B=2, C=3...Z=26), then Guess what other successful technology companies has the mystical 613 in their names:















(Also, see which amazing technology company has 613 twice in their name!)

In contrast, some ailing technology companies that do not have 613:

- Yahoo

- Twitter

- LinkedIn

613 is a reminder of G-d's benevolence to mankind in that he G-d us the commandments as a roadmap to live by.  613 is a symbol of faith in G-d almighty and in his holy Torah (Bible). 

For those that keep His charge, we believe that Hashem will bless them and keep them. 

Indeed, technology used for the good of mankind is a blessing to us all.  ;-)

(Source Graphics: Andy and Dossy Blumenthal)
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October 24, 2015

Where's The Value?

So I don't know how I feel about this or maybe I do. 

The Wall Street Journal reports today that from the 10 largest companies by market capitalization:

1) The top 3 are technology companies

- Apple $679B
- Alphabet (Google's Parent) $489B
- Microsoft $422B

2) Moreover, a full 5 (half) of the top 10 are technology companies

That includes the 3 above and the other 2 below:

- Facebook $288B
- Amazon $280B

As a technology person, I am thrilled at the impact that IT has on our society. 

We are no longer the same thanks to our Apple iPhones, Google Search, Microsoft's business tools like Outlook, Office and SharePoint, Facebook's social networking, and Amazon's online shopping. 

But to think that these information capabilities outweigh by value everything else in society that we need as people is somewhat astounding.

For example, the other 5 of the top 10 companies are:

- Exxon Mobil (Oil and Gas) $346B 
- Berkshire Hathaway (Insurance, Utilities, Clothing, Building Products, Retail, Flight Services) $340B
- General Electric (Power and Water, Oil and Gas, Energy Management, Aviation, Healthcare, Transportation) $298B
- Wells Fargo (World's Largest Bank) $280B
- Johnson and Johnson (Pharmaceuticals) $278B

So when you add these behemoths up--this is what we have:

The 5 top technology companies are worth $2.158T

Vs.

The top 5 traditional companies from all the other industries combined are worth only $1.542T

Net it out:

The largest representative IT companies are worth $616B or 40% more than the other major companies combined.

(In fact, just the top 3 IT companies at $1.56T are worth more than the top 5 other companies at $1.542T.) 

Sure IT growth has been on a tear for the last couple of decades and we love everything futuristic it brings us. 

But isn't it a little scary to think that the companies that meet all our other needs from food, clothing, shelter, medicine, transportation, energy, finance, retail, etc. isn't worth more to us than just the IT alone. 

Perhaps adding it up from a value perspective just doesn't add up in a real life perspective. 

I love technology and want more and more of it, but man does not live by technology alone. ;-)

(Source Photo: Andy Blumenthal)
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September 12, 2015

Apple Desperately Needs Some New Fruit

I love my Apple iPhone, but this core product debuted in January 2007.

We're going on almost 9 years!!!

Don't get me wrong, the iPhone is enormously successful:

- It accounts for 92% of the smartphone industry's profits (even though it only sells 20% of the smartphones). 

- The iPhone bring in almost 2/3 of Apple's total revenue now going on almost $200 billion. 

But, the new growth that Apple seeks in not based on any real exciting innovation.

Take for example Apple's announcements this week:

- A new larger 12.9 inch iPad with a stylus (the Apple Pencil).

- A revamped Apple TV set-top box. 

- Apple's iPhone 3-D Touch that controls the smartphone based on how hard you press. 

Uh, ho-hum--this is all V-E-R-Y boring!

Google has a similar problem with their core business of advertising on Search and YouTube accounting for 89% of their revenue.

But at least Google continues working towards their next moonshot, and has reorganized their innovation labs into a separate entity called Alphabet--working on everything from:

- Self-driving cars

- Delivery drones

- Internet balloons

- Smart thermostats (Nest)

- Broadband services (Google Fiber)

- Longevity research (Calico)

- Smart contact lenses

- Robotics

Unfortunately for Apple, the death of Steve Jobs in 2011 has meant the loss of their driving force for innovation. 

Despite a workforce of about 100,000 and a gorgeous new flying saucer-looking headquarters, can you think of any major new products since Jobs?

Apple is a fruit in it's prime--ripe and shiny and hugely smart and successful, but without any new fruits going forward, they are at risk of becoming a stale mealy apple, versus a bountiful and delicious fruit salad. 

Apple is very secretive, so maybe the fruit is coming. 

I hope for our sake and theirs that Apple is seriously planting for the future and not just harvesting on the past. ;-)

(Source Photo: Andy Blumenthal)
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July 5, 2015

Big Data, Small Moments

There is a definite rhythm to our lives. 

And by analyzing the peak times of Google search terms, we can get a good picture of what it is (as Seth Stephens-Davidowitz notes in the New York Times Sunday Review).

- From starting a new day to taking care of bathroom business, looking for healing, and even goofing off. 

- Midday is some personal time for shopping, travel plans, and a news update. 

- The evening is a nice dinner and maybe some sexual intimacy.

- The night time is scariest with anxiety about health, leading to panic and thoughts of suicide, and easing off with drugs and pornography. 

- As we roll towards the early hours of the next day, we have a philosophical reawakening with contemplation about the meaning of life and our place in it. 

If we can get all this just from some data analytics of Google search terms, can you imagine what else we can learn about the masses and YOU, the individuals that make it up. ;-)

(Source Graphic: Andy Blumenthal)

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January 25, 2015

Size And Smell

So apparently data mining can be used for all sorts of research...

In the New York Times today, Seth Stephens-Davidowitz tries his hand with google search results to better understand people's feelings about sex. 

Though Stephens-Davidowitz doesn't explain how he gets these google statistics...here are some standouts:

As you might have guessed, the biggest complaint from men--and women--is that they don't get/have enough sex. 

For both (as you might imagine in a primarily--95%--heterosexual world), traditional surveys show that it's about once a week.

However, the author says this is exaggerated (yeah, is it surprising that people exaggerate about this?) and it's actually only about 30 times a year--or once every 12 days.

So there are a lot of search on "sexless" or "won't have sex with me."

Observing that "sex can be quite fun," he questions, "why do we have so little of it?"

And he concludes that it's because we have "enormous anxiety" and insecurity about our bodies and sexuality.

Again, you probably wouldn't need data mining to guess the results, but men's biggest worry is about their penis size, and one of women's most toxic worries--a "strikingly common concern"--is about the smell of their vagina.

For men, they actually google questions about genital size more often than they have questions about any other body part; in fact, more than "about their lungs, liver, feet, ears, nose, throat, and brain combined."

So much for health consciousness versus machismo pride. 

The funny thing is apparently women don't seem to care so much about this with only about 1 search on this topic for every 170 searches that men do on this. 

Surprising to most men, about 40% of the searches women do conduct on this topic is "complaints" that it is too big!

Not that size doesn't matter to women, but for them it's about the size of their breasts and butts--and again, bigger being generally considered better.

In this case, most men seem to agree. 

Another issue men are concerned about is premature ejaculation and how to make the experience last longer.

However, here women seem to be looking for information about half and half on how to make men climax more quickly on one hand, and more slowly on the other. 

Overall, men are from Mars and women from Venus, with lot's of misunderstanding between the sexes.

The conclusion from this big data study...everyone calm down and just try to enjoy each other more.

Amazing the insights we can get from data mining! ;-)

(Source Photo: here with attribution to Daniel)
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September 8, 2014

I Drive This Way (NOT)

I took this photo in downtown Washington, D.C. 

Unlike the Google Car, which is purported to drive itself...this one let's the rider sit on top (that's a joke people)!

Doesn't matter if you bend the roof with your butt. 

The view is much better from on high, and it's oh so comfortable on the white aluminum with your pants bottom shining it up. 

Maybe this is a give-a-way for the next carathon or something equally prizeworthy. ;-)

(Source Photo: Andy Blumenthal)
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November 10, 2013

Green Data Center Cooling

I read with great interest this week in BBC about 2 mysterious barges off the East and West coasts of the U.S.

One barge is by San Francisco and the other by Maine. 

The 4-story barges belong to Google. 

There is speculation about these being, maybe, floating data centers.  

I think that is more likely than showrooms for Google Glass.

These barges would potentially avail themselves of the ocean water for cooling the IT equipment. 

I would imagine that there could be some backup and recovery strategy here as well associated with their terrestrial data centers.

But how you protect these floating data behemoths is another story. 

A white paper by Emerson has data center energy consumption in the 25% range for cooling systems and another 12% for air movement, totaling 37%.

Other interesting new ideas for reducing energy consumption for data center cooling include submersion cooling. 

For example, Green Revolution (GR) Cooling is one of the pioneers in this area.

They turn the server rack on its back and the servers are inserted vertically into a dielectric (an electrical insulator--yes, I had to look that up) cooling mineral oil. 

In this video, the founder of GR identifies the potential cost-savings including eliminating chillers and raised floors as well as a overall 45% reduction in energy consumption, (although I am not clear how that jives with the 37% energy consumption of cooling to begin with).

Intuitively, one of the trickiest aspect to this would be the maintenance of the equipment, but there is a GR video that shows how to do this as well--and the instructions even states in good jest that the "gloves are optional."

One of my favorite aspects of submersion cooling aside from the environmental aspects and cost-savings is the very cool green tint in the server racks that looks so alien and futuristic. 

Turn down the lights and imagine you are on a ship traveling the universe, or maybe just on the Google ship not that far away. ;-)

(Source Photo: Green Revolution)
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July 3, 2013

Google Hypocrisy?

Google, which touts itself as the one that "organize[s] the world's information and make[s] it universally accessible and usable," ended its Reader product on Monday, July 1. 

The RSS reader was a terrific tool for aggregating content feeds on the Internet (and Google is a terrific company that benefits the whole world's thirst for knowledge).

With Google Reader you could subscribe to tens or hundreds of news services, blogs, and other information feeds and read it on your desktop or mobile device. 

Reader represented the Google mission itself by pulling together all this information and making it available in one reading place, simply and easily for anyone. 

While the Goolge line is that they killed Reader, because of a declining user base, I find this less then credible, since anecdotally it seems like a very popular tool that is helpful to people. Moreover, Google could've chosen to competitively enhance this product rather than just shut it down. 

So why did they end a great product that literally fits their mission perfectly?

We can only surmise that the ad clicks weren't there (and thus neither was the profit) or perhaps Google felt this product was cannibalizing attention from their other products like Google News (a limited aggregator) or from some of their paying ad sponsors or partners feeding other products like Google Glass.

We may never know the answer, but what we do know is that, in this case, Google sold out on it's core mission of organizing and providing information and abandoned their adoring userbase for Reader. 

Feedly and other more clunky readers are out there, but Google Reader is a loss for the information needy and desirous and a misstep by Google. 

RIP Reader, I think we will yet see you, in some form or fashion, yet again. ;-)

(Source Photo: here with attribution to Laurie Pink)
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June 22, 2013

Hiring and Marrying Great People--Is It Random or Predictable?


The Atlantic (21 June 2013) has a startling article about hiring at Google--"It's a complete random mess."

With all the Google information genius and the brainteasers they test people with, all the rounds of interviews they put them through, they found "zero relationship" between how people scored in tens of thousands of interviews and how they performed in their jobs.

No only didn't the interviews predict good hires, but "colleges didn't matter, GPAs...didn't matter."

Only one guy who was the world's leading expert in something, and was hiring for a very specialized area seemed to be able to weed out the wheat from the chaff in interviews. 

"People are complicated, organizations are complicated, matching people with organizations is complicated."

This reminds me of what it's like to match people for intimate relationships...very, very difficult. Sort of like, men are complicated, women are complicated, and matching men and women is complicated.

Whether matching people to organizations or to each other, getting a good Shidduch is a big challenge and hard to predict the outcome. 

Perhaps that is why the average person goes through seven careers in a lifetime and "50% of all marriages in America end in divorce."

Making a good match with a company or a person is hard--because as I heard as a teenager, "you never know what the person is really like until you wake up with them in the morning"--morning breath, hair messed, bad dreams, pissy moods, and all. 

Similarly, with a company, until you work there and actually have to live the culture and deal with the people, policies, and politics, you won't really know what it's like just by asking around and reading up about them on Glassdoor.

Also, not only do you have imperfect information about the people and jobs when you try and match them up, but people change (organizations do to, but much more slowly--it's a bigger ship to turn around). 

Yes, while past performance are predictors of future performance--good skills and bad habits, they do stick around--at the same time, people do learn, grow, mature, and change--hopefully for the better. 

As the old Jewish saying goes, "with age, comes wisdom"--and hopefully, more mature and better ways of dealing and coping with challenging and complex people and situations. 

So what should you look for--whether in a new hire or a marriage mate? 

Start with a good heart and a good fit; look for a track record of success in life, a hunger to succeed personally and professionally, someone willing to learn and grow, and not be afraid to work hard, have some failures, and get back on their feet again--that's life. 

Say a prayer and don't be fooled by the superficial things or what people just say to get the job or the mate--look for what they do (action speaks louder than words) and remember, personal beauty is more than just skin deep. ;-)
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June 11, 2013

Apple Designers Lost In The Imagination Orchid


Apple which is under competitive pressure to come up with something new—since Steve Jobs, their chief and master innovator passed away—seems like a deer in the headlights, where they can’t sprint forward to the next innovation and instead, they just sit paralyzed in fear and stair dumbly into the oncoming Mac truck called Google and Samsung.

Apple, the pioneer of the mobile icons on your smartphone and tablet that look like what they are, has lost their way—big time.

Their new iOS 7 abandons this intuitive, user-centric architecture approach of skeuomorphism for instead a more amorphous look and feel—where the user has to guess what an icon is supposed to be (check out the unintelligible icons for Newstand or Passbook mobile wallet).

In other cases, there is virtually no significant perceptible change at all (see Messages and iTunes that are just a little bigger) or other changes that are actually detracting from what was in iOS 6 (see Reminders without the check marks, Notes without a notepad look, Settings without the gears, and the addition of clouds to the Weather icon).

I love Apple products—but just like they are flailing with a new backwards-leaning graphical user interface and Siri, the useless automated personal assistant, they are behind in the wearable technology arena, where Google Glass in almost off and running.

There is a reason Apple stock has tanked from over $700 to hovering in the low to mid $400 range,--without the brilliance of Job’s imagination, a laser-focus on perfecting their products, future-thinking functionality, and sleek elegant design--Apple is in trouble.

Will an Apple watch or television be unveiled soon and save the day?

It will extend Apple’s successful running streak, but their distinctive culture of creativity and excellence had better emerge in more ways than an iWatch or iTV for Apple to hold their crown of technology glory. ;-)

(Source Photo: Facebook Fan's of Apple)

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May 24, 2013

Willy Wonka Wears Google Glass TOO

I can only say that my fascination with Google continues to grow daily. 

Years ago, I used to joke, "What is this G-O-O-G-L-E?"

But now, I know and marvel at how Google is information!

And every type of information from news and facts to shopping and entertainment: 

Research is Google.
eCommerce is Google. 
Entertainment is Google. 

Google this...Google that. 

Archive, index, search, discover, access...learn, grow.

Google has quite literally ushered in a new age of enlightenment, no really!

The focus is on information...Google's mission statement is:

"Organize the world's information and make it universally acceptable and useful."

If you believe that knowledge and learning is one of the core underpinnings for personal growth and global development then you can appreciate how Google has been instrumental in unleashing the information age we are living in. 

Of course, information can be used for good and for evil--we still have free choice. 

But hopefully, by building not only our knowledge, but also understanding of risks, consequences, each other, and our purpose in life--we can use information to do more good than harm (not that we don't make mistakes, but they should be part of our learning as opposed to coming from malevolent intentions). 

Google is used for almost 2/3 of all searches.

Google has over 5 million eBooks and 18 million tunes.

Google's YouTube has over 4 billion hours of video watched a month.

Google's Blogger is the largest blogging site with over 46 million unique visitors in a month

But what raises Google as the information provider par excellence is not just that they provide easy to use search and access to information, but that they make it available anytime, anywhere.

Google Android powers 2/3 of global smartphones

Google Glass has a likely market potential for wearable IT and augmented reality of $11B by 2018.

Google's Driverless Car will help "every person [traveling] could gain lost hours back for working, reading, talking, or searching the Internet."

Google Fiber is bringing  connection speeds 100x faster than traditional networking to Kansas City, Provo, and Austin. 

Google is looking by 2020 to bring access to the 60% of the world that is not yet online

Dr. Astro Teller who oversees Google[x] lab and "moonshot factory" says, "we are serious as a heart attack about making the world a better place," and he compares themselves to Willy Wonka's magical chocolate factory. (Bloomberg BusinessWeek)

I like chocolate and information--and yes, both make the world a better place. ;-)

(Source Photo: here by (a)artwork)


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April 6, 2013

Go Simple!

Two interesting recent articles discuss the importance of building in simplicity to product design to make things more useful to people.

Contrary to popular belief, simple is not easy. Mat Mohan in Wired Magazine (Feb. 2013) says that "simplicity is about subtraction," and "subtraction is the hardest math in product design."

Two of the best recent examples of simplicity through subtraction is what Apple was able to achieve with the iPod, iPhone, iPad, and iTunes, and what Google did through its "sparse search page."

Unfortunately, too many companies think that "quality is associated with more," instead of less, and so they pack on options, menus, and buttons until their darn devices are virtually useless. 

Similarly, an article in the Wall Street Journal (29 March 2013) advocates that "simplicity is the solution," and rails against the delays, frustration, and confusion caused by complexity. 

How many gadgets can't we use, how many instructions can't we follow, and how many forms can't we decipher--because of complexity?

The WSJ gives examples of 800,000 apps in the Apple store, 240+ choices on the menu for the Cheesecake Factory (I'd like to try each and every one), and 135 mascaras, 437 lotions, and 1,992 fragrances at the Sephora website.

With all this complexity, it's no wonder then that so many people suffer from migraines and other ailments these days. 

I remember my father telling me that you should never give consumers too many choices, because people just won't know what to choose.  Instead, if you simply give them a few good choices, then you'll make the sale.

Unfortunately, too many technologists and engineers develop ridiculously complex products, and too many lawyers, legislators, and regulators insist on and prepare long and complex documents that people aren't able to read and cannot readily understand. 

For example, in 2010, the tax code was almost 72,000 pages long, the 2010 Patient Protection and Affordable Care Act (aka Obamacare) is about 2,700 pages, and the typical credit card contract now runs to 20,000 words.  

Even the brightest among us, and those with a lot of time on their hands, would be challenged to keep up with this. 

While rewriting and tax code is a welcome topic of discussion these days, it befuddles the mind why most of the time, we simply add on new laws, rules, regulations, amendments, and exclusions, rather than just fix it--plain and simple. 

But that's sort of the point, it's easier for organizations to just throw more stuff out there and put the onus on the end-users to figure it out--so what is it then that we pay these people for? 

The plain language movement has gotten traction in recent years to try and improve communications and make things simpler and easier to understand. 

Using Apple as an example again (yes, when it comes to design--they are that good), it is amazing how their products do not even come with operating instructions--unlike the big confusing manuals in minuscule print and numerous languages that used to accompany most electronic products.  And that's the point with Apple--you don't need instructions--the products are so simple and intuitive--just the way they are supposed to be, thank you Apple!

The journal offers three ways to make products simpler: 

- Empathy--have a genuine feel for other people's needs and expectations.

- Distill--reduce products to their essence, getting rid of the unneeded bells and whistles. 

- Clarify--make things easier to understand and use.

These are really the foundations for User-Centric Enterprise Architecture, which seeks to create useful and usable planning products and governance services--the point is to provide a simple and clear roadmap for the organization, not a Rorschach test for guessing the plan, model, and picture du-jour. 

Keeping it simple is hard work--because you just can't throw crap out there and expect people to make sense of it--but rather you have to roll up your sleeves and provide something that actually makes sense, is easy to use, and makes people's lives better and not a living product-design hell. ;-)

(Source Photo: Dannielle Blumenthal)
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January 25, 2013

When Incremental Improvement Isn't Enough

One of the things that I love about the Intelligence Community (IC) is that they think future and they think big. 

Noah Schactman in Wired Magazine (12 December 12--great date!), gave a snapshot view of 2030 as provided by the National Intelligence Council (NIC). 

Some of the predictions (or aspirations) include:

Bioprinting such as creating 3-D printed organs (how's that for your orchestrating your own organ transplant?) 

Retinal implants for night vision thermal imaging, seeing the distance without binoculars, or even one-upping Google Glass by providing augmented reality in your eye instead of over it

Brain chips for superhuman thought and recall (those without remain doomed to brain farts, in comparison)

Bioweapons where DNA is used to target and take out people by genetically engineering viruses to attack them, specifically, without leaving any markers

People embedded in machines--reminiscent of when Ripley in the movie Alien enters in an exoskelton robotic suit to kick some Alien butt!

Other predictions include: megacities, climate change, big data clouds, aging populations, and more drones

While some of these advances are incremental in nature--for example genetic engineering and bioweapons are incremental steps from DNA sequencing of humans.

However, other leaps are more dramatic.

An article by Stephen Levy in Wired (17 January 2013) discusses how Larry Page (one of the Google founders) strives for inventions that are magnitudes of  "10x" (often actually 100x) better than the status quo, rather than just 10% improvements. 

Google has many examples of leaping ahead of the competition: from its transformative search engine which has become synonymous with search itself to Gmail which came out with 100x the storage of its competitors, Translations for the entire web from/to any language, Google Fiber with broadband at 100x faster than industry speeds prototyped in Kansas City, Google Books providing a scanned and searchable archive of our global collection of books and magazines, Google+ for social media (this one, I see as just a Facebook copycat--to get on Facebook's nerves!), Google Maps for getting around, Android their open platform operating system for mobile devices, and even self-driving cars--many of these are developed by Google X--their secret skunk work lab. 

I really like Google's concept of going for the "moon shot" rather than just tweaking technology to try and stay ahead of the competition, temporarily. 

And as in space, there is so much territory to explore, Google believes it is attacking just .1% of the opportunities out there, and that the tech industry as a whole is attacking maybe 1% in aggregate--that leaves 99% or plenty of opportunity for all innovators and inventors out there.

To get to 2030 and beyond--we're just at the tip of the innovation iceberg! ;-)

(Source Photo: Andy Blumenthal)

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January 15, 2013

Challenging The Dunbar 150


Today, Facebook announced it's new search tool called Graph Search for locating information on people, places, interests, photos, music, restaurants, and more. 

Graph Search is still in beta, so you have to sign up in Facebook to get on the waiting list to use it. 

But Facebook is throwing down the gauntlet to Google by using natural language queries to search by just asking the question in plain language like: "my friends that like Rocky" and up comes those smart ladies and gents. 

But Graph Search is not just a challenge to Google, but to other social media tools and recommendation engines like Yelp and Foursquare, and even LinkedIn, which is now widely used for corporate recruiting. 

Graph Search uses the Bing search engine and it's secret sauce according to CNN is that is culls information from over 1 billion Facebook accounts, 24 billion photos, and 1 trillion connections--so there is an enormous and growing database to pull from. 

So while the average Facebook user has about 190 connections, some people have as many as 5,000 and like the now antiquated business card file or Rolodex, all the people in your social network can provide important opportunities to learn and share. And while in the aggregate six degrees of separation, none of us are too far removed from everyone else anyway, we can still only Graph Search people and content in our network.

Interestingly enough, while Facebook rolls out Graph Search to try to capitalize on its treasure trove personal data and seemingly infinite connections, Bloomberg BusinessWeek (10 January 2013) ran an article called "The Dunbar Number" about how the human brain can only handle up to "150 meaningful relationships."

Whether hunter-gather clans, military units, corporate divisions, or an individual's network of family, friends, and colleagues--our brain "has limits" and 150 is it when it comes to substantial real world or virtual relationships--our brains have to process all the facets involved in social interactions from working together against outside "predators" to guarding against "bullies and cheats" from within the network. 

According to Dunbar, digital technologies like the Internet and social media, while enabling people to grow their virtual Rolodex, does not really increase our social relationships in the real meaning of the word. 

So with Graph Search, while you can mine your network for great talent, interesting places to visit, or restaurants to eat at, you are still fundamentally interacting with your core 150 when it comes to sharing the joys and challenges of everyday life. ;-)

(Source Photo: Andy Blumenthal)

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November 26, 2012

Autocomplete: Do Zombies (What)?

The autocomplete feature in search engines can tell us a lot about what people are thinking and asking about.

According to the New York Times (21 November 2012) "sites like Google and Bing are showing the precise questions that are most frequently asked."

Autocomplete suggests the rest of your search term based on the most popular things that others have asked for, so it speeds up your search selection by anticipating what you are looking for and by reducing spelling errors in your search terms.

Another advantage to seeing popular searches is to understand what the larger population is thinking about and looking for--this gives us insight into culture, norms, values, and issues of the time. 

I did a simple google search of "do zombies" and as you can see the most popular searches are about whether zombies: poop, exist, sleep, "really exist," and have brains. 

Even more disappointing than people asking whether zombies really exist is that the #1 search on zombies is about whether they poop--what does that say about our lagging educational system?

I would at least have imagined that the preppers--those infatuated with the end of the world and with preparation for survival--would at least be searching for terms like:

Do zombies...

pose a real threat to human survival?

have (certain) vulnerabilities?

ever die?

have feelings?

have children?

beat vampires (or vice versa)?

I suppose autocomplete is good at crowdsourcing search terms of what others are thinking about, but it is only as good as those doing the ultimate searching--our collection intelligence at work. ;-)

(Source Photo: Andy Blumenthal)

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