Showing posts with label Reading is Fundamental. Show all posts
Showing posts with label Reading is Fundamental. Show all posts

April 14, 2012

Reading With Technology Is Fundamental

For it's 45th anniversary, the non-profit organization, Reading is Fundamental (a.k.a. RIF) came out with a new logo and brand this past November.

RIF's vision is "a literate America in which all children have access to books and discover the joys and value of reading."

Their new logo--can be seen in comparison to the prior version at Brand New--and is supposed to re-energize RIF, which according to its own press release has lost its public awareness and almost $25 million in Congressional funding.

While the logo is bolder with the yellow and blue and a more rounded and open book, I think that RIF has really missed the mark here in terms of being contemporary and in tune with the times. 

Most kids, like their adult mentors, are doing more and more reading not in traditional paper books, but rather online and through mobile applications. 

Whether using tablet readers like the iPad, Nook, or Kindle Fire or just going online and surfing the Internet for news, information, research and more, technology is changing the way we read. 

At a time when the largest book stores are closing down--Borders is already gone and Barnes and Nobles is experiencing financial problems as well, and the publishing industry is in trouble and continuing to lose subscribers and ad dollars, the shift to technology is jarring. 

While RIF does mention in their press release--4 bullets in--that they want to increase mobile applications to "create mobile literacy experiences for children and families to enjoy while on the go," RIF is definitely missing the bigger picture here--which is that reading is moving to technology platforms and is not just just another supplemental vehicle for people anymore.  

On their site store, RIF sells monogrammed iPhone and iPad cases, but why not actual computers, book readers, and learning software--perhaps donated, recycled, or even subsidized models for families in need. 

Additionally, RIF can become more environmentally-friendly by promoting use of energy-efficient technology and reusing, recycling, and reducing thereby helping us move toward a more efficient, thrifty, and paperless society. 

Don't get me wrong, I love books, newspapers, and magazines, but the time that I spend with a hardcopy in my hands these days, is maybe 20% of the time that I am reading and writing online.  

To serve American families in driving literacy, RIF firsts needs to be relevant and another book logo just doesn't get them where they need to be technologically and environmentally.

(Source Photo: here with attribution to Michael Monello)


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May 13, 2011

Reading is Love


What an inspiring story this week about Jim Brozina and his daughter Alice Ozma.

Jim's wife left him when Alice was ten years old.

And when Alice started 4th grade, Jim (a retired librarian) made a challenge to his daughter to see how many nights they could read together in row--it was a way for them to spend time together and bond.

Well their "Streak" went on and on--for over 3000 nights--almost 9 years--until Alice's first night at Rutger's University.

Alice majored--of course--in English Literature.

And she wrote a book called "The Reading Promise" about her dad's selfless devotion and love to her, reading every night.

I remember as a kid, the commercials encouraging reading--"Reading is Fundamental".

Now I know that reading is not just fundamental (to learning and growth), but is also a way to love someone.

In the hustle and bustle of the 21st century, how many of us spend the time with our kids--consistently and with the utter devotion that this father did--one chapter a night, every night?

Aside from the lesson of selflessness in this story, I also see in this the message of incremental change and growth--by starting off with just 15 minutes a day and building on this incrementally, Jim and Alice were able to accomplish so much together over the years--in terms of learning and their relationship.

So while, the big blowout moments in life are significant memories for us and very often get a lot of emphasis (i.e. as in "let's make a memory"), the day-to-day consistent building of relationships and learning, can have a truly larger than life impact over the long-term.

On a more personal note, I remember when I was debating going back to school for my MBA (while working full-time during the day), and my dad encouraged me and told me that the years would come and go regardless, but that if I made the commitment, at the end, I would have something valuable to show for it.

I listened to his advice and went to school at night for what seemed like ages for an MBA and then numerous certifications and other learning opportunities, and I am always glad that I did. Dad was right...the years pass regardless, but your hard work pays off. I will always be grateful to him for that advice and support--love comes in many shapes and sizes.

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