Time To Spread The Magic

So I'm not the biggest fan of Disney theme parks -- maybe that is not a popular thing to write.

But to me, the rides alternate between fake or nauseating (when they're not broken down), the characters are outdated, the parks are hot, overcrowded, and the lines and wait times are long, and the ticket prices are sort of crazy for what you're getting (not). 

Let's see, a day at Disney or day at the beach--uh, I'll take the beach any day!

But Disney is doing something magical these days. 

Bloomberg Businessweek reports how Disney's new MagicBands are using technology to make the theme park experience more convenient, even if not more fun. 

The MagicBands are like an all-in-one electronic link between you and Disney:

- No need for an admission ticket, because the MagicBand does that.

- Reserve your favorite rides, use your wrist band. 

- Hotel room keys, that's right the band unlocks your door.

- Shopping at Disney kingdom, the band functions as your debit/credit card. 

- Being greeted by name or wished a happy birthday, the bands make your experience more personal.

What's more Disney uses the bands for "big data" analytics--for capturing your likes and preferences for rides, restaurants, food, and souvenirs--and this adds up to customer service enhancements like restocking shelves, opening up reservations, expedited queues, and even targeted mail and text messaging/advertising. 

The bands have radio frequency identification tag/chips (RFID) as well as GPS sensors, so Disney knows who you are, where you are, and even much of what you're doing. 

Spooky from a privacy standpoint--sure, you are really sitting there exposed in just about every way. 

But this technology has arrived, not just at Disney, but via embedded RFID in your smartphones or your body someday soon. 

The synthesis of man and machine...the mystery is gone in the magic kingdom, but maybe the service gets better. ;-)

(Source Photo: Andy Blumenthal)

Time To Spread The Magic

Medical Hacks

Usually when we talk about the dangers of cyber attacks, we are concerned with the dangers of someone stealing, spying, or systematically corrupting our information systems. 

But Barnaby Jack who died last week at age 35 brought us awareness of another, more personal and perhaps dangerous hack...that of hacking medical devices.  

Barnaby, a director at computer security firm IOActive, became known first in 2010 for being able to hack at cash machine and have it dispense money. 

In 2012, he drew attention to a flaw in insulin pumps whereby someone could cause it to administer a fatal dose to its unknowing victim. 

This week, Barnaby was going to demonstrate how heart implants could be hacked, killing a man from 30 feet away. 

With advances in the miniaturization and battery life of personal medical devices and implants for monitoring and managing patients health, more and more people could be exposed to malicious or murderous cyber attacks on their body.

With the potential for RFID embedded chips for managing our personal identities to bionics for replacing or enhancing human body parts with electronic and mechanical implants, the opportunity for someone seriously messing with our physical person grows each day. 

If dangerous vulnerabilities are discovered and exploited in these devices, an enemy could go from the traditional attack on our information systems to potentially sickening, disabling, or even killing millions at the stroke of some keys. 

Imagine people keeling over in the streets as if from a surprise attack by a superior alien race or the release of a deadly chemical weapon, only it's not extraterrestrial or kinetic, but instead a malevolent cyber attack by a hostile nation or cyber terrorist group taking aim at us in a whole new and horrible way.

(Source Photo: here with attribution to Bhakua)

Medical Hacks