Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

September 3, 2023

Last Chance Sale!

(Credit Photo: Andy Blumenthal)


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August 31, 2023

AWS, It's Not Just a Pillow

 

(Credit Photo: Dannielle Blumenthal)
 
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July 1, 2022

Never Enough Leggings!

How many leggings is enough?

There is NEVER enough leggings!  ;-)

(Credit Photo: Dossy Blumenthal)


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June 30, 2022

Seems To Really Work

Stubborn Stain Remover. 

For stubborn stains. 

It is what is says it is! 

From what I can tell, it really works.  ;-)

(Credit Photo: Andy Blumenthal)


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June 26, 2022

This Seems Useful

 

Who can argue with the usefulness of a "Sh*t Kit"?

As it says:

Don't get caught with your pants down!

Wonder how Shark Tank missed this one???  ;-)

(Credit Photo: Andy Blumenthal)


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April 7, 2022

Feel My Fabric

This clothing store is being maybe a little too raunchy here. 

Get your hands off me. 

Hey cut that out. 

How utterly rude. 

Wise guys! ;-)

(Credit Photo: Andy Blumenthal)


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December 23, 2021

Tinker at the Mall

I guess if you go shopping in the mall right before the holidays, you're sure to run into some zany characters. 

This guy, Tinker, did a little dance and gave the elf thumbs up. 

I wonder if all this was to communicate to us that we need to spend more money and buy more things (we don't need) for the holidays?  ;-)

(Credit Photo: Andy Blumenthal)


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March 22, 2021

Lips on Display

Thought this was an interesting lip display at the pharmacy. 

And under it, is says:

Lip Bar

What's a lip bar?

Uh, Chapstick and lip gloss! 

Just give your customers a kiss and don't charge them a copay today.  ;-)

(Credit Photo: Andy Blumenthal)


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November 17, 2020

Oh Baby It’s Cold Inside

Funny advertising for a new furnace.

Santa is freezing his butt off. ;-)

(Credit Video: Michelle Blumenthal)

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January 28, 2020

Hand Pointer

That's a cool way to point something out. 

Sort of unexpected sticking out of the wall like that. 

But effective use of visualization. 

The floating hand. ;-)

(Credit Photo: Andy Blumenthal)
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January 1, 2020

Holiday SHOULD BE Giving To Children's Hospital

Thought this was a pretty good display with the Three Bears for holiday donations for Children's National Hospital. 

While it gets your attention (who sees three pink bears lite up on the street at night?), asking people with a small impersonal sign on the floor to remember to login and make the donation later isn't very effective. 

People act on the spot, especially when it's an emotional appeal for charity for sick children that need help.  

The children deserve for there to be a way for would be donors to actually give on the spot--where they can swipe or tap their credit card, write a check, or drop some money in for giving. 

Later, later, later...and unfortunately, it may never happen for the Children. 

Come on--it's the new roaring 2020s--we can create some urgency and convenience and do better than this!  ;-)

(Credit Photo: Andy Blumenthal)
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December 15, 2018

Branding Israel

Please see my new article in The Times of Israel called, "Israel Rebranded."


For decades, Palestinians terrorists have inflicted on Israelis: stabbings, shootings, vehicular rammings, suicide bombings, terror tunnels, missile attacks, and more. But aside from this overt, violent war of attrition, the Palestinians are simultaneously waging a full-blown “marketing war” against Israel for world opinion. In this war of words and propaganda, the Palestinians get rebranded and so does Israel.

Have faith in the redemption and stand up and speak out against the falsehoods and fake news, so that Israel can have its rightful place among nations and also be a "light unto the nations."  ;-)
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November 16, 2018

Advertising Platforms As A REAL Business Model?

So I read in the Wall Street Journal yesterday that 3 major technology companies get over 80% of their revenue from advertising:

These companies and their percentage of advertising revenue are:

Facebook - 98.3%
Twitter -- 86.4%
Alphabet (Google) -- 86%

It's a wonderful thing how advertising pays for the wonderful free Internet services. 

Looking back to when I was a kid, I guess that how we got all those marvelous TV shows without having to pay for a cable subscription. 

But what I always wonder in the back of my mind is whether collecting advertising dollars is a REAL business. 

Yeah, sure these companies are mammoth and have made themselves and their shareholders gazillions of dollars.  

But somewhere I keep telling myself this doesn't quite add up. 

If you make something of value then someone is willing to pay for it. 

If it doesn't have value then you have to give it away for free. 

If facebook or twitter actually charged money for their service, I can't imagine anyone would actually pay squat for it.  

Google is another story, but if they started to charge, you'd just go to a service like Explorer or Safari that doesn't.

So if the only way to provide the service is to shove advertising down your customer's throats, again I have to ask is that really a business. 

If I can't see how a company can sell something based on the VALUE they are providing, honestly it's not something that I can really get myself behind. 

Out of the three companies--Google is perhaps the only one that I can see as a real something. 

As for Facebook and Twitter, despite the Presidential tweets and Russian interference in our elections, I don't see the underlying greatness. 

Maybe I am way wrong, but if you don't want to pay for it then what the heck is it really worth! ;-)

(Source Photo: Andy Blumenthal)
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February 1, 2017

Sushi Socks Dating

So this is a novel way to sell socks.

Roll them up and package them like a sushi roll. 

Socks are the colors and textures of various fish.

Not sure why anyone would want socks that mimic sushi...

Unless of course, you feet stink like raw fish!

My wife knows this true story about this one girl that I dated before I met her, and she came over to my parents house and was waiting for me. 

When I got there, she was sitting on the couch and her shoes were off. 

It was after a long day at work apparently, and her feet smelled worse than any fish I could imagine. 

Literally, I think I could've passed out right there on the floor. 

Date was over and quick, and I never forget those sushi feet. ;-)

(Source Photo: Andy Blumenthal)
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June 28, 2016

Equality Is Human Rights


I was most impressed recently with the organization (including the marketing and branding) behind the LGBT movement. 

The new bumper sticker with the yellow equal (=) sign.

The people on the street in yellow "Equality" t-shirts wanting to talk and promote themselves.

The tablet computers they are carrying equipped with slide presentation on equal rights (and their association with the larger issue on their website for human rights).  

The on-the-spot electronic sign up for either monthly donations and/or petition for the Equality Act to amend the Civil Rights Act to include sexual orientation. 

Religious beliefs aside, and as long as you don't hurt others, people are people and should not be discriminated against. 

All people should be treated fairly and protected from disparate or unfair treatment, bullying or worse. 

Equality really is human rights. ;-)

(Source Photos: Andy Blumenthal)
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May 27, 2016

Cabs R Colorblind

This was funny when a cab pulls up to the curb in Washington, D.C. 

And some people walk out from the building and get in. 

Call them and they will come.

It's a black and deep orange vehicle. 

On the side of the cab is the name, "Yellow Cab Company."

Now why would you paint yourself a (fleet of) orange vehicle(s) and call yourself a yellow cab company?

At least back in New York City, taxis really were yellow--and they were really taxis and had a medallion to prove it!

These days, car ride services like Uber drive around with "U" sticker in the window, where the U is practically closed at the top. 

And Lyft cars have that cute, but ridiculous mustache on the front grill.  

Taxi services are desperate to get a brand that customers will recognize and want to call. 

No more lifting you hand and index (or middle) finger on the street curb to hail one of a blizzard of cabbies racing down Main Street.

Now it push button easy to ride a yellow, blue, red, or orange cab--with or without mustache--anywhere you want to go.

But the more things change, the more they don't stay the same---Next stop already is driverless cars. ;-)

(Source Photo: Andy Blumenthal)
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December 7, 2015

Makeup That Leaves You Wondering



So I was in Macy's yesterday doing some holiday shopping for the girls. 

And came across these eye-catching advertisements for MAC cosmetics, especially lipstick. 

The one with the mustache lip and the big gap in the front teeth caught attention--like what in the world is that?  

And the poster with twenty-one different lips certainly let you know that there is quite a bit that makeup can do to express your lips and yourself. 

Overall, thought it was quite an effective advertisement, even if the one with the mustache was a little gender confusing. ;-)

(Source Photos: Andy Blumenthal)

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October 16, 2015

Wild Advertising Art

I took this photo of an ad for Milagro Tequila on the side of a tour bus in Washington, D.C.

Milagro ("Miracle") is a company that prides itself on it's collaboration with artists to create cool murals to advertise it's liquor. 

Tequila is made from the sweet, fruity, blue agave plant from northwest Mexico, hence the writing over the mural saying, "Agave Expressionism."

It must be challenging to look out the windows of this tour bus covered in this very blue mural and messaging. 

Why is this ad effective? 

First, it is intense and exciting--the vibrant colors, the big mask with the bulging eyes, and the skulls with the green leafy stuff growing out of the head. 

Second, it really is a work of art, and you wouldn't expect to see this on a regular tour bus shlepping around town. 

Third, the cultural contrast between the Mexican artistic expressionism and the rest of the comparatively humdrum city life is standout. 

Fourth, after a long hard day at work, people are tired, thirsty, and ready for some fun--so this is a welcome message.

Overall, this has the creativity and connection with the people to hit the mark--pretty neat. ;-)

(Source Photo: Andy Blumenthal)
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April 24, 2015

DC, The Cleanest City In The World

Check out what we have in Washington, DC...

Gum Busters--"chewing gum removal specialists"!

If we can get the gummies out of politics, imagine what we can accomplish. 

Man, DC has got to be one of the cleanest cities in the world. ;-)

(Source Photo: Andy Blumenthal)
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April 6, 2015

A 2-Year Campaign Cycle

So campaigning for the Presidential election, still quite some time off in November 2016, has already begun in earnest in Washington, D.C.

With roughly 600 days to the election, we are going to be spending a lot of time and money leading-up to this thing. 

Are you excited about all the lead up and electioneering?

The Chicago Tribune did an interesting comparison of the U.S. and U.K. in this regard.

In 2008, the U.S. spent $1.7 billion on the campaign (and you can be sure this number is continuing to go up, up, and away) versus roughly $33 million imposed on each major party in the U.K. and an election announced in April for May--one month! 

While you can argue that one month is too short for such a major decision for a country...do we really need 20+ months and billions in media advertising to communicate the candidates' points of view and to coalesce around our next President?

Perhaps spending more time actually accomplishing things for the country and it's people during a President's tenure would be a far better focus of our national attention and efforts than an near endless cheer of ra ra ra sis boom ba yay candidate!  ;-)

(Source Photo: Andy Blumenthal)
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