Showing posts with label Brainstorming. Show all posts
Showing posts with label Brainstorming. Show all posts

June 27, 2019

Is Beer A Color?

So thought this was an interestingly funny flip chart. 

It's titled "Colors".

And it has the typical ones you'd expect: blue, red, green, yellow, orange, purple, black, white, grey, brown, and tan. 

But thrown into the mix is beer (and Summer)--maybe these go together! 

Perhaps, someone had a little too much beer when asked about colors.

On second thought, maybe beer is a color.  ;-)

(Source Photo: Andy Blumenthal)
Share/Save/Bookmark

April 20, 2011

Domain Names Demystified

Mynameis

It's so hard to come up with just the right domain name, especially when the landscape already seems so busy.

How are you to know what's already out there, what's available, and what's original?

Panabee.com is a "brainstorming engine for finding cool names and checking domain availability."

I tested it out and it gives you lots of useful information, including:

- Interesting variations (by prepend, append, swapping, even spelling backwards, and more)

- Related terms (each of which can be clicked on to continue brainstorming a name)

- Translations (in over 2 dozen languages from Afrikaans to Welsh)

- Alternate endings (including .net, .biz, .org, country extensions, etc.)

- Inspiration from social media (such as Facebook, Twitter, Wikipedia, and Google--entries, terms, and mentions)

In terms of the availability of suggestions, these are indicated in a dashboard type fashion with green :-) or red :-( to make it easy to see what's what.

Finally, there is a link to Go Daddy to "buy [the Domain Name] now for $7.49 before somebody else does."

Overall, I found Panabee to be a useful tool to come up with innovative domain names and thereby help us start up new and exciting ventures on the web.

Share/Save/Bookmark

March 28, 2010

How To Brainstorm and Not Tempest

Thinking “out of the box” is fundamental to free us from the prevailing status quo. Brainstorming can enable us to tackle problems creatively and open up new possibilities for the future.

An Insight piece from Psychology Today (February 12010) called “[How To] Brainstorm” by ChiChi Madu points to some of the typical challenges with brainstorming and offers a new approach to it.

The challenge: “A typical brainstorming session can involve clashing personalities, uneven contributions, hurt egos, and hours of precious work-time wasted.”

When people come together to brainstorm, there are two things going on—one is the brainstorming and the other is the interaction between the people. And if the interaction is not collaborative and is dysfunctional because of the pervasiveness of functional silos, groupthink, competitiveness, or power politics, then the brainstorming and overall problem solving is going to suffer as a result.

Let’s face it, productivity is in large part of function of people’s ability to pull together rather than push apart!

A new approach: One way to work more collaboratively comes from an approach called “brainwriting,” by Peter Heslin. Brainwriting works as follows:

  • Write—Everyone writes an idea, in a different color pen on a piece of paper and passes to the next person.
  • React—Each person reacts to the idea they received and adds their own idea—“feeding off the others.”
  • Review—Once the slips of paper have about five ideas, they move to the center of the table for “systematic consideration of each.”
  • Select—Everybody lists their favorite ideas and the most popular ones are selected.

What is great about brainwriting is that everyone has a chance to contribute ideas, to have their ideas considered by others, and for them to consider the ideas of their peers carefully and thoughtfully. Moreover, brainwriting actually facilitates ideas to be incrementally built and improved on by having group members feed-off of the idea they received, rather than just hastily dismissing them or talking over others. Finally, since everyone has to put ideas and reactions to ideas down on paper, no one can just “sit it out” and not participate—and the more earnest the participation, the better the brainstorm will be.

People can innovate amazing things, solve problems, and really work together constructively when: the underlying process facilitates information exchange, collaboration, and the freedom to say what they really think. If we encourage and facilitate more brainwriting activity and other constructive engagement between people, we will be able to take on and resolve the ever larger and more challenging issues facing our organizations and society.


Share/Save/Bookmark

August 31, 2008

“Design Thinking” and Enterprise Architecture

Ranked as one of the most innovative companies in the world, IDEO is an innovation and design firm, founded in 1991. Its client list include heavy hitters such as Microsoft, Intel, Nokia, Nestle, and Proctor and Gamble.

According to their website, they specialize in helping organizations to “Visualize new directions for companies and brands and design the offerings - products, services, spaces, media, and software - that bring innovation strategy to life.”

Harvard Business Review, June 2008, has an article by their CEO and President, Tim Brown.

First, how IDEO defines innovation:

“Innovation is powered by a thorough understanding, through direct observation, of what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketed, sold, and supported. “

“Leaders now look to innovation as a principle source of differentiation and competitive advantage; they would do well to incorporate design thinking into all phases and processes.”

“Rather than asking designers to make an already developed idea more attractive to consumers, companies are asking them to create ideas that better meet consumers’ needs and desires.”

The three phases of design:

  • Inspiration—the problem or opportunity that is driving the creative design process.
  • Ideation (brainstorming)—“the process of generating, developing, and testing ideas that may lead to solutions.”
  • Implementation—“executing the vision or how we bring the design concept to market.”

How you can be a design thinker?

A people first approach—based on keen observation and noticing things that others do not, you can use insights to inspire innovative ideas that meet explicit and implicit needs. This is similar to a user-centric enterprise architecture approach, where we drive business process improvement and the introduction of new technologies based on genuine user/business requirements and a strategic understanding of the performance, business, information, systems, technologies, security, and human capital aspects of the organization.

Integration—To develop innovative solutions, you need to integrate “sometimes contradictory-aspects of a confounding problem and create novel solutions that go beyond and dramatically improve on existing alternatives.” Integration is an important aspect of EA, not only in terms of enterprise architecture synthesizing business and technology to enable creative architecture plans that drive the organization into the future, but also in terms of breaking down structural and process silos and building a more holistic, synergistic, interoperable, and capable organization.

Experimentation—there are “endless rounds of trial and error—the ‘99% perspiration’ in [Thomas] Edison’s famous definition of genius.” Most great ideas don’t “pop up fully formed out of brilliant minds”—“they are not a sudden breakthrough nor the lightening strike of genius,” but rather, they are “the result of hard work segmented by creative human-centered discovery process and followed by iterative cycles of prototyping, testing, and refinement.” While enterprise architecture is not generally-speaking a disciple based in experimentation, part of the EA planning should focus on market and competitive research, including best practices identification and sponsorship that will be used to drive modernization and transformation of the enterprise. Additionally, the EA should include research and development efforts in the plans to acknowledge the ongoing innovation required for the organization to grow, mature, and compete.

Collaboration—“the increasing complexity of products, services, and experiences has replaced the myth of the lone creative genius with the reality of enthusiastic interdisciplinary collaborator.” As an enterprise architect, I am an ardent proponent of this principle. In the large and complex modern-day organization of the 21st century, we need both breadth and depth of subject matter experts to build the EA, govern it, mange change, and drive modernization in our enterprises. As any half-decent architect knows, ivory tower planning effort are bound for failure. We must work collaboratively with the business and technology experts and give all our stakeholders a voice at the table—this give change and innovation the best chance of real success.

Tim Brown says that “design thinking can lead to innovation that goes beyond aesthetics…time and again we see successful products that were not necessarily the first to market, but were the first to appeal to us emotionally and functionally…as more of our basic needs are met, we increasingly expect sophisticated experiences that are emotionally satisfying and meaningful.”

I believe this is a lesson for EA as well:

For enterprise architecture to be successful, it is not enough to be functional (i.e. to set a good plan), but rather it has to have design thinking and be useful and usable to our end-users (i.e. User-centric). By incorporating innovative thinking into not only the EA plans, but also into how we reach out and collaborate with our stakeholders to build the plans (i.e by sparking the innovative process and creative juices with constructive challenging of the status quo to a broad array of subject matter experts), and the way we employ design to portray and communicate these plans (i.e with profiles, models, and inventories for example), we will have a architecture that truly represents the organization, is understood by it, and serves its needs and aspirations.


Share/Save/Bookmark

January 27, 2008

Breakthrough Thinking and Enterprise Architecture

Breakthrough thinking is at the heart of great enterprise architecture. Incremental improvements in the organization are one thing, but dramatic breakthroughs that take an organization to a whole new level is what EA dreams are made of.

Harvard Business Review (HBR), December 2007, reports on how to achieve this breakthrough in thinking.

Firstly, HBR contends that brainstorming does not work for a few reasons:

  1. No structure—“most people are not very good at unstructured, abstract brainstorming.” Outside the box thinking is too vague for people to really get their arms around the problem and provide concrete solutions.
  2. Data analysis is constrained—“slicing the data in new ways—almost always produces only small to middling insights…the contents of every database are structured to correspond to insights that are already recognized, not the ones that aren’t.”
  3. Customer requirements can’t tell the whole story—customers “can rarely tell you whether they need or want a product that they have never seen or imagined."

So what do you do to get breakthrough thinking?

The approach “takes a middle path between the two extremes of boundless speculation and quantitative data analysis.

For example, “one question that can generate insights in any business is, “what is the biggest hassle about using or buying our product or service that people unnecessarily tolerate without knowing it?”

When you ask questions that create new boxes to think inside, you can prevent people from getting lost in the cosmos and give them a basis for making and comparing choices and for knowing whether they’re making progress.”

Here are some questions that drive breakthrough thinking:

  • “What is the biggest hassle about using or buying our product or service that people unnecessarily tolerate without knowing it?”
  • “How would our product change if it were tailored for every customer?”
  • “Which customers use or purchase our product in the most unusual way?”
  • “Who uses our product in ways we never expected or intended?”
  • “Who else is dealing with the same generic problem as we are but for an entirely different reason? How have they addressed it?”
  • “Which technologies embedded in our product have changed the most since the product was last redesigned?”
“The most fertile questions focus the mind on a subset of possibilities that differ markedly from those explored before, guiding people to valuable overlooked corners of the universe of possible improvements.”

From a participant’s standpoint, do the following to encourage breakthrough thinking.

  1. Selection—“select participants who can product original insights.”
  2. Engagement—“ensure that everyone is fully engaged;” provide incentives as appropriate. People are competitive by nature and a little competition can go a long way to idea generation.
  3. Group size—break the participants into groups of around four, since that group size encourages everyone to participate and not hide-out.
  4. Focus—set boundaries using preselected questions; “don’t worry about stifling creativity. It is precisely such boundaries…that will channel their creativity.”
  5. Results—At the end of the brainstorming, “narrow the list of ideas to the ones you will seriously investigate…nothing is more deflating to the participants of a brainstorming session than leaving at the end with no confidence that anything will happen as a result of their efforts.”

From a User-centric EA perspective, what better way to serve the users than by thinking how to serve them better with improved products and services? The chief enterprise architect should facilitate breakthrough thinking to create the target architecture and transition plan for the enterprise.


Share/Save/Bookmark