Showing posts with label Cross-Selling. Show all posts
Showing posts with label Cross-Selling. Show all posts

July 23, 2017

REI Stupid Coupons

REI had a special online. 

You order $100 or more of stuff, and you get a $20 "member bonus" card. 

That sounded good, so I placed an order. 

So I get a message that I'll have the bonus card within 48 hours or I should check my spam folder. 

Not sure what should take 48 hours, but I end up getting the email with the $20 code the same day. 

Thinking I'd go and get something for the freebie, I head to the store today and find something perfectly for $20!

Wow--that's cool.

I wait on this long line with my wife...and we're checking out this new popcorn on the line called Halfpops, which looks like Half Poop, and what's the other half?  

After having lousy experiences with these B.S. coupons in the past, we are joking back and forth how there is less than a 50% chance that the coupon actually works today and we end up walking out with the product.

Sure enough, we get to the register and the cashier says, 

"Sorry. The coupon is not good for another 2 weeks!"

Bingo.  Well why they heck did you send me the coupon now and not make it good for another 2 weeks--why waste everyone's time here?

Also, what difference is it to REI to make me wait 2 weeks to use the member reward--I'm in the store now, so if they want to cross-sell me some stuff what difference does another couple of weeks make. 

You'd think the customer service at REI would say, "we apologize for the inconvenience" and process it now to make it a positive experience, but instead they actually told me to come back in 2 weeks and start all over AGAIN. 

Gee, thanks REI for the member bonus reward...you've really done so well with customer service for your members, NOT!  

I think REI is blinded by stupid policies and corporate bullsh*t so that they cannot take care of their customers and do what makes common sense. ;-)

(Source Photo: Andy Blumenthal)
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November 26, 2014

Goods AND Serices --> AMAZON

Really like what I read yesterday...Amazon is expanding from selling goods to also adding services.

Amazon is the #1 stop for just about any daily purchase (except things like cars and houses, which I think Amazon will eventually consider for an acquisition in the future as well). 

With their nearly effortless shopping experience, free shipping (for "Prime" customers), and easy returns, it is eCommerce as it was meant to be!

Now according to the Wall Street Journal, Amazon is adding local service providers from plumbers to electricians.

The cross-selling possibilities are luring--so that as you purchase a household item, up pops local services providers for someone to install or service the item--it's all integrated.

Moreover, Amazon will do background checks on these service partners, determine if they have liability insurance, and offer a money-back guarantee on the services rendered (Oy vey to Craigslist and Angie's List).

Amazon is a brilliant retailer, once they have holodeck like virtual reality experience where you can simulate actually being next the goods to look at them, feel them, even try them (on), then we will achieve shopping nirvana and will never have to enter a Best Buy or other useless and obsolete bricks and mortar retailer again. ;-)

(Source Photo: here with attribution to Yo Mostro)

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