Showing posts with label Identity Crisis. Show all posts
Showing posts with label Identity Crisis. Show all posts

October 17, 2019

Capital One Cafe Catastrophe

So I've seen the advertisement for Capital One (Bank) Cafes on TV for some time now.

Well I saw my first real one in Fort Lauderdale this week.

It was big, bright, comfortable and had children's games and a host of meeting and breakout rooms. 

They even gave us two cards for some free coffee at the embedded Pete's Coffee.

It was a corner store in a large, expensive space. 

It was great place to get some work done or relax. 

But aside for a cash machine or so, there was nothing that I could see having to do with banking in this place. 

Also, there were also almost no customers for the coffee.

Basically, it is totally confusing idea from a marketing and branding perspective--Is it a bank or a coffee house?  And why would I go to Capital One to get coffee or to Pete's Coffee to do my banking????

While I think that Capital One has literally outdone Starbucks in building a great cafe space, I don't think anyone will actually get what this is or why it is!

My guess is that whoever came up with this idea is going to be looking for a job within about 6 big money-losing months. ;-)

(Credit Photo:  Andy Blumenthal)
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