Showing posts with label 360 Degree. Show all posts
Showing posts with label 360 Degree. Show all posts

September 13, 2013

Communicating 360

My daughter, Michelle, is taking a university class in public relations and as part of the class she was asked to interview 3 people about their perceptions of this field.

So she posed some questions to me and here is how the interview went:


1. In your own opinion, what is public relations?  Why do you think of public relations this way?

Public relations is simple, it's about relations with the public--communicating and connecting with people about what you do, why you do it, how you do it, for whom you do it, when you do it, and where you do it.  It is includes marketing and sales, customer relations, investor relations, government relations, relations with partners, as well as crisis communications, and maybe even recruiting talent to the organization. 


2. What do you think of when you think of public relations? Why do you think of this/these?

When I think of public relations, I tend to think of many of the big, well-known brands like Nike, Coca-Cola, Allstate, and so on--they do a lot of advertising and communicating with the public. They invest in this and it has a pay-off in terms of organization, product, and brand recognition.


3. What do you think the skills are that are needed to work in public relations?

Creativity, visual thinking, messaging, branding, marketing, sales, and psychology. 


4. Would you distinguish public relations from marketing? If so, how?

Public relations, to me, is broader than marketing. Marketing has to do with getting product awareness out there and selling, but public relations involves not only connecting with customers, but also investors, suppliers, partners, even the government, and international players. 


5. Can you give examples of what you think public relations is today? 

Public relations is how an organization interfaces and communicates with all its stakeholders.  It is mainly external or outward facing and differs from internal communications which is inward facing, like talking with employees. Public relations uses advertising, media, commercials, messaging, branding, logos, newsletters, mailings, to get the word out from the organization's perspective--good news and also countering bad news.


So how did this "IT guy" do with answering questions about public relations? 

Not my field, but maybe the MBA and private-sector experience helped, a little.  ;-)

(Source Photo: Andy Blumenthal)
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March 13, 2011

Essential Leadership Do’s and Don’ts

Below is a list of my top 15 recommended leadership attributes and the do’s and don’t for these.

For example, in managing people—do empower them; don’t micromanage. For supporting people—do back them; don’t undermine them. In terms of availability-do be approachable; don’t be disengaged. And so on…


While the list is not comprehensive, I believe it does give a good starting point for leaders to guide themselves with.

Overall, a good rule of thumb is to be the type of leader to your staff that you want your supervisor to be to you.

Common sense yes, but too often we expect (no, we demand) more from others than we do from ourselves.

This is counter-intuitive, because we need to start by working and improving on ourselves, where we can have the most immediate and true impact.

Now is a perfect time to start to lead by example and in a 360-degree fashion—because leadership is not a one-way street, but affects those above, below, and horizontal to us.

If we are great leaders, we can impact people from the trenches to the boardroom and all the customers and stakeholders concerned. That’s what ultimately makes it so important for us to focus on leadership and continually strive to improve in this.

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