Showing posts with label Caramel. Show all posts
Showing posts with label Caramel. Show all posts

March 15, 2018

The Makings Of Cold Stone



Gotta hand it to Cold Stone Ice Cream. 

They know how it make it cold, sweet, and rich tasting. 

Here they are making the signature Cookie Doughn't You Want Some. 

French Vanilla Ice Cream

Chocolate Chips

Cookie Dough

Fudge

Caramel

OMG, it is super premium!

And they make it right there in front of you. 

As you mouth waters for it, you almost want to just stick you finger in and snatch a bite.

Oh, the simple, sweet pleasures of life. ;-)

(Source Photo: Andy Blumenthal)

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December 23, 2015

Popcorn Delight

So we made it to Florida, but the plane ride was horrible.

Spent an hour and a half on the tarmac waiting to take off because of "low clouds."

Is that for real?  

It was raining outside and the damp air and smell on the plane was sickening.

But we made it, and in Florida, it's always happy and nice--air was warm, the sun was out, and the people were in holiday party spirits. 

Headed straight to the pool and had a great swim--pushed myself even though still woosy from the turbulent flight.

We had a nice dinner and then stopped in this store with amazing popcorn--covered in caramel drizzle and milk chocolate. 

Only in Florida (these were no Cracker Jacks)!

The lady gave me a sample and I passed it off to my daughter and wife--oops, the one with the big chocolate gob fell on the floor.

Then we passed this tattoo place and watched this guy in the widow getting a huge tattoo on his calf of this fantastical women's face. The lady proprietor tried to convince us to come in--ah, no thanks. 

Next was a bottle of wine for the night and back to the hotel. 

Looking forward to more adventures this week. ;-)

(Source Photo: Andy Blumenthal)

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January 20, 2014

The Starbucks Playbook

I'm in Starbucks and this young lady is drawing one of Starbucks promo signs. 

This one was for the new Starbucks Caramel Flan which is a latte (coffee with a shot of expresso and frothy steamed milk) with whipped cream and generous topping of caramel.

In making the sign, the girl was nervous that she wouldn't do a good job because of her drawing skills, but she was actually doing pretty well.

I learned some interesting things from her that the big picture of the cup of coffee on the sign is actually a magnet--so that just snapped in place and was a big help.

Then as you can see on the left, she is a holding a playbook from Starbucks Corporate that has a miniature version of the sign that she is supposed to draw with instructions. 

So this is her guide and the same used by all the other Starbucks putting up this promo this week. 

From a marketing and branding perspective, this helps keep it tight in terms of the messaging, timing, and look and feel. 

Starbucks leaves nothing to chance with their coffee sales and this methodology of having each store draw the promo by hand but from a playbook makes it both authentic and professional. 

Nice job with the Caramel Flan sign! ;-)

(Source Photo: Andy Blumenthal)
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