What a great labeling of this bottle of wine.
Just a big simple smiley face on it!
After I saw this bottle in the store, I just had to take a picture and also look this up on the internet.
It's part of the "SMILE" wine campaign from Lindeman's Wines.
Apparently each limited edition bottle reminds you of something that we have to smile about: "family get-togethers," "discovering new places," and "randoms acts of kindness."
Wow, I love this idea.
Wine makes you smile, but so do these wonderful things in life.
And it's not just showing/associating the product with something positive (like beer and soda commercials always do), but it's making the product itself smile at you!
I think this is a really smart marketing campaign.
Also, the cute smiley face on the bottle would make this the life of the party.
Great job Lindemans--I'm smiling. ;-)
(Source Photo: Andy Blumenthal)
Showing posts with label Association. Show all posts
Showing posts with label Association. Show all posts
October 21, 2018
Wine Makes Me Smile
Labels:
Alcohol,
Association,
Australia,
Branding,
Campaign,
Family,
Good Times,
Happy,
Kindness,
Labeling,
Limited Edition,
Party,
Photo,
Sales and Marketing,
Smiley Face,
Travel,
Wine
March 27, 2018
The Good Eggs
So I've learned it's not all about the money and the title.
What is the most important is being around good, decent people.
I've always heard that your relationships are most important.
But it's not just relationships, it's also who you are relating to.
There are good eggs, and there are not such good eggs.
Don't get fooled by what's on the eggshell--that is certainly no yolk.
Most of eggs know who and what they are.
Some eggs like to scramble the others.
Some eggs like to poach on the others.
Some eggs like to crack the others' shells.
But then there are other eggs that like it over easy with the other eggs.
They all want to get the meal cooked and have it tasty and nutritious, but some eggs just don't know how to treat others eggs with decency, respect, and integrity.
It's best to be around those eggcelent eggs, and that is where the best happens and the good eggs gravitate to.
Be careful what eggs you associate with, because there is nothing that smells worse than a rotten egg. ;-)
(Source Photo: Andy Blumenthal)
What is the most important is being around good, decent people.
I've always heard that your relationships are most important.
But it's not just relationships, it's also who you are relating to.
There are good eggs, and there are not such good eggs.
Don't get fooled by what's on the eggshell--that is certainly no yolk.
Most of eggs know who and what they are.
Some eggs like to scramble the others.
Some eggs like to poach on the others.
Some eggs like to crack the others' shells.
But then there are other eggs that like it over easy with the other eggs.
They all want to get the meal cooked and have it tasty and nutritious, but some eggs just don't know how to treat others eggs with decency, respect, and integrity.
It's best to be around those eggcelent eggs, and that is where the best happens and the good eggs gravitate to.
Be careful what eggs you associate with, because there is nothing that smells worse than a rotten egg. ;-)
(Source Photo: Andy Blumenthal)
The Good Eggs
Labels:
Abuse,
Aggressive,
Association,
Bullying,
Corruption,
Decency,
Eggs,
Food,
Good People,
Harm,
Hurt,
Integrity,
Justice,
Karma,
Photo,
Relationships,
Respect,
Rotten,
Violent,
What Goes Around
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