Showing posts with label Nervous. Show all posts
Showing posts with label Nervous. Show all posts

June 20, 2018

The Anxiety Filter

What a brilliant picture of "Anxiety" by a child in Montgomery County, Maryland. 

Notice the great big letters--and all in caps--for what ANXIETY feels like. 

Anxiety is black--it's when we are in a dark foreboding place and we can't find our way out--it holds us back from doing what we need and like to do. 

Anxiety feels so all-enveloping and ginormous--it dwarfs us in the "I"--and we feel so small and are paralyzed, incapable of freeing ourselves from it. 

Anxiety is a cognitive and emotional bias where we see things in black and white--everything is to the extreme--and there are no greys; we tend to talk in all or nothing and our actions may mimic our extreme feelings. 

Around the anxiety, we are bordering in blood red--we are in a dangerous place--where our feelings of fear, inadequacy, and being incapable of overcoming it can lead us to do something desperate and final. 

When we are drowning in anxiety, it is like a lens or filter that clouds our vision and thinking, so we can make bad decisions, not make any decisions, or just procrastinate in order to avoid the issue and thing we are afraid of. 

We have to fight off the octopus grip of anxiety.

We have to find our courage within and from G-d.

We have to conquer our demons so we can meet our destiny head-on. 

We have a mission to fulfill in our life, and we can't let anything get in the way. 

Fate is waiting for us to make our important contribution, so then we can be gathered to our fathers and rest in final peace. ;-)

(Source Photo: Andy Blumenthal)
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January 20, 2014

The Starbucks Playbook

I'm in Starbucks and this young lady is drawing one of Starbucks promo signs. 

This one was for the new Starbucks Caramel Flan which is a latte (coffee with a shot of expresso and frothy steamed milk) with whipped cream and generous topping of caramel.

In making the sign, the girl was nervous that she wouldn't do a good job because of her drawing skills, but she was actually doing pretty well.

I learned some interesting things from her that the big picture of the cup of coffee on the sign is actually a magnet--so that just snapped in place and was a big help.

Then as you can see on the left, she is a holding a playbook from Starbucks Corporate that has a miniature version of the sign that she is supposed to draw with instructions. 

So this is her guide and the same used by all the other Starbucks putting up this promo this week. 

From a marketing and branding perspective, this helps keep it tight in terms of the messaging, timing, and look and feel. 

Starbucks leaves nothing to chance with their coffee sales and this methodology of having each store draw the promo by hand but from a playbook makes it both authentic and professional. 

Nice job with the Caramel Flan sign! ;-)

(Source Photo: Andy Blumenthal)
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