An Apple Turnover and Enterprise Architecture

CIO Magazine, 15 July 2008, has an interesting article called “A Tangled Paths for Macs in the Enterprise.”

The question posed: is it time to switch our enterprise from PCs to Macs?

“Apple—a synonym for awe-inspiring design and coolness—the antithesis to stodgy old corporate technology…the iPhone’s favorable reception portends something more: Some believe it could usher in the era of a more enterprise-friendly Apple.”

Macs have come a long way…

“Macs have increasingly become the consumers’ brand of choice. Apple shipped 2.3 million Macs in the second quarter of 2008, which represents a 51 percent growth for the product.”

Will Weider, the CIO of the Ministry of Health Care and Affinity Health System compares “Macs to luxury cars in a PC world of Chevy Impalas.”

Aside from the design wow factor and their innovativeness, historically, Macs are safer from viruses and have lower maintenance costs. All good reasons to consider an enterprise roll-over to Macs.

From a User-centric perspective, Apple understands how people use technology and their products seem to be the choice many would like to make!

What is holding Apple back in the enterprise?

Consumer-orientation: “Business adoption of Macs and Apple software has been sluggish, perhaps, in part, because this is a low priority for Apple. While Apple, of course, deals with businesses, it remains a consumer-oriented company, by the numbers.”

Technology refresh schedule: “Apple does not provide technology roadmaps…what’s worse they make their hardware incompatible with the previous version of the operating system, and their schedule is impossible to keep up with.”

So what is an advantage to Apple in the consumer marketplace—catering to consumer needs and rapid innovation—is a boondoggle in the business environment. Ah, a double edged sword indeed.

Further, a wholesale switch-out to Apple in a Windows shop typically involves desktops, servers, operating systems, and reworking oodles of legacy systems; this is quite a costly endeavor that is not easy to justify in resource constrained organizations.

Further, one of the core principles of enterprise architecture is standardization in order to reduce complexity and achieve cost-efficiencies, so introducing new platforms or a mixed environment is frowned upon.

In the future, as more and more applications become commoditized and moved to the Internet, thereby reducing the cost of transition to Apple, perhaps Apple will have a better chance to challenge Microsoft on the business playing field.

An Apple Turnover and Enterprise Architecture

Microsoft, Jerry Seinfeld, and Enterprise Architecture

ComputerWorld, 21 August 2008 reports on a news article in the Wall Street Journal that “Microsoft hires Seinfeld to bite Apple.”

“Continually painted by Apple and other rivals as uncool and unsafe, Microsoft plans to spend $300 million on a new series of advertisements designed around its ‘Windows Not Walls’ slogan that will feature Seinfeld and Microsoft Chairman Bill Gates.”

“Microsoft is not only trying to turn around a stodgy corporate image, but also wants to reverse recent product misfires, including the Windows Vista Operating System and the Zune digital music player.”

“Apple has rubbed in Microsoft’s lack of success and highlighted its own winning streak in a series of ‘Mac vs. PC’ ads.”

Is the Seinfeld ad a good branding strategy?

Well as my wife said, “this is as close as Microsoft can get to cool.”

Seinfeld, while rated by TV Guide in 2002 as one of the greatest TV programs of all times, is at this point somewhat dated—having aired nine seasons between 1989 and 1998—so it was over ten years ago! (Wikipedia)

In perspective, Seinfeld was already off the air before Vista, Zune, or the iPhone was ever created.

Microsoft’s attempt at reversing their “stodgy corporate image” is a feeble attempt that in fact solidifies that very image. It is no wonder that Microsoft is enamored with the 1990’s when they were the king of the hill in corporate America and in the technology arena with the launch of Microsoft Office in 1989 (the same year Seinfeld episode 1 aired) and before Google was founded in 1998 (the last season Seinfeld aired).

The Wall Street Journal, 21 August 2008, reported that “Microsoft is a little like the General Motors of technology. The software giant is, of course, much more successful, financially and in market share, than the troubled auto maker. But as at GM, Microsoft’s very size—over 90,000 employees—and it bureaucratic structure often make the company seem more stolid and less innovative than smaller, nimbler rivals like Google and Apple.”

From an enterprise architecture perspective where is Microsoft going wrong?

Microsoft is still living in the past—hence, the choice of the historic Jerry Seinfeld as their new image maker. Rather than acknowledging their current architecture and looking to the future or target architecture and how to transition forward, Microsoft keeps looking in the rearview mirror at where they were 10, 15, 20 years ago.

Microsoft keeps trying to catch up to the new generation of innovators like Google and Apple by either trying to acquire the 2^nd tier competition like Yahoo or developing copycat products like the Zune.

More recently, Microsoft has tried to become more agile and take advantage of smaller groups to break their bureaucratic and cultural logjam. One example is Live Labs, “a small operation that aims to turn technology theories into real, Web-based products relatively quickly. It has only about 125 employees, and even that modest number is broken up into smaller teams tackling specific projects.”

Even if Live Labs succeeds, what are the other 89,875 employees at Microsoft doing?

To really compete in the future, Microsoft needs better planning and governance and this is what enterprise architecture can bring them—a forward looking and improved decision making framework.

Microsoft, Jerry Seinfeld, and Enterprise Architecture

Apple and Enterprise Architecture

In Fortune Magazine, 17 March 2008, Apple was rated in Fortune the #1 most admired companies in America and in the world and it won the highest mark for innovation too.

“In an industry that changes every nanosecond, the 32-yer old company has time and again innovated its way out of the doldrums. Rivals always seem to be playing catch-up.”

And Apple certainly knows innovation and mass appeal. “Invention is the creation of something new. [But] innovation is the creation of something new that makes money; it finds a pathway to the consumer.” Apple is great at creating consumer hits--just think iPod, iPhone, and MacBook.

“The iPod is to music what Kleenex is to tissue or Xerox is to copiers.”

“Almost everything Apple makes transcends gender, geography, and race.”

“In the last five years, “sales tripled to $24 billion and profits surged to $3.5 billion.”

What is Apple’s enterprise architecture (business and IT strategy)?

• Thinking big—with Apple, the sky’s the limit or there really isn’t any limit at all; “every endeavor is a moon shot. Sometimes the company misses, but the successes are huge.”
• Excellence—Apple has become “a symbol of innovation” and there is a huge “degree of perfectionism. Apple hires people that are never satisfied.”
• Passion—“Emotive is a big word here. The passion is what provides the push to overcome design and engineering obstacles, to bring projects in on time.”
• Focus—Apple is anti-diversification. They believe that when companies make too many products, they get “mired in the mediocre. Apple’s approach is to put every resource it has behind just a few products and make them exceedingly well.”
• Consumer orientation—“We figure out what people want…we do no market research. We just want to make great products” for the masses. At Apple, they look at everyday consumer products and ask themselves what’s awful about them and how can they make them better.
• Democratize technology—“Apple’s approach has always been to democratize technology in the belief that if you make something ‘really great’ then everybody will want to use it.”
• Technology synthesis—“Apple’s the only company that has everything under one roof…not only do we control the hardware, but we control the operating system.” Apple does hardware and software and operating systems and “can tweed it all together and make it work seamlessly.”
• Design genius—As a company, Apple is the master of consumer electronics design. “This is not just engineering and science. This is art too.” At Apple, they understand that function is enhanced by form, and that the consumer wants a good-looking gadget.

One of the biggest lessons for me from Apple is to never give up. For years, Apple trailed the computer market with the Mac holding only a 4% to 5% market share. But they kept innovating, developing and designing the best working and looking products. Now they’ve captured 70% market share with the iPod and are targeting sales this year of 10 million iPhones. Apple is a super company with business and technology planning that others can only look at in sheer awe with their mouths hanging open.

Apple and Enterprise Architecture