May 27, 2016

Cabs R Colorblind

This was funny when a cab pulls up to the curb in Washington, D.C. 

And some people walk out from the building and get in. 

Call them and they will come.

It's a black and deep orange vehicle. 

On the side of the cab is the name, "Yellow Cab Company."

Now why would you paint yourself a (fleet of) orange vehicle(s) and call yourself a yellow cab company?

At least back in New York City, taxis really were yellow--and they were really taxis and had a medallion to prove it!

These days, car ride services like Uber drive around with "U" sticker in the window, where the U is practically closed at the top. 

And Lyft cars have that cute, but ridiculous mustache on the front grill.  

Taxi services are desperate to get a brand that customers will recognize and want to call. 

No more lifting you hand and index (or middle) finger on the street curb to hail one of a blizzard of cabbies racing down Main Street.

Now it push button easy to ride a yellow, blue, red, or orange cab--with or without mustache--anywhere you want to go.

But the more things change, the more they don't stay the same---Next stop already is driverless cars. ;-)

(Source Photo: Andy Blumenthal)

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