Capital One Cafe Catastrophe

So I've seen the advertisement for Capital One (Bank) Cafes on TV for some time now.

Well I saw my first real one in Fort Lauderdale this week.

It was big, bright, comfortable and had children's games and a host of meeting and breakout rooms. 

They even gave us two cards for some free coffee at the embedded Pete's Coffee.

It was a corner store in a large, expensive space. 

It was great place to get some work done or relax. 

But aside for a cash machine or so, there was nothing that I could see having to do with banking in this place. 

Also, there were also almost no customers for the coffee.

Basically, it is totally confusing idea from a marketing and branding perspective--Is it a bank or a coffee house?  And why would I go to Capital One to get coffee or to Pete's Coffee to do my banking????

While I think that Capital One has literally outdone Starbucks in building a great cafe space, I don't think anyone will actually get what this is or why it is!

My guess is that whoever came up with this idea is going to be looking for a job within about 6 big money-losing months. ;-)

(Credit Photo:  Andy Blumenthal)

Capital One Cafe Catastrophe

Selling By Customer Stereotypes

Saw this displayed on the wall inside a Free People clothing store...

It categorizes their female shoppers into 4 types:

1. Candy (hearts): Sweet, girly, flirty, whimsy, and femme  

2. Ginger (cherries): Sexy, confident, edgy, attitude, and mysterious

3. Lou (baseball): Cool, tomboy, laid back, tough, minimal

4. Meadow (sunshine): Flowy, bohemian, embellished, pattern, worldly

So this is how they stereotype their customers "to be helpful"?

Interesting also that they don't see that people can be complex with: multiple traits that cross categories or even in no category at all.

Moreover, people can have different sides to themselves and reflect these in different situations. 

Perhaps in an effort to market and sell more, what they've done is reduce people to these lowest common denominator of idiot categories.

And what makes this worse yet is that it seems to be based just on snap judgment of how someone looks coming into the store and all the biases that entails. 

How about we look at people a little more sophisticated than this and treat them as individuals, with real personalities, and not just as another empty label?  ;-)

(Credit Photo: Andy Blumenthal)

Selling By Customer Stereotypes

Shopping Vs Psychiatrist

This sign had a pretty good point:

"Shopping is cheaper than a psychiatrist."

Plus it's more fun and you get to take the junk home that you buy.

For many, shopping truly is a form of mental/stress relief--almost like medicine. 

Unfortunately, if you think about it, things don't really make a person happy...rather people do and doing good does. 

But industry wants you to think a lot more superficially and materialistically than that. 

Hence the notion that if you take your daily dose of shopping, maybe you can skip the shrink! ;-)

(Credit Photo: Andy Blumenthal)

Shopping Vs Psychiatrist

Tie Dye Hammock

Loved this tie dye hammock by Enonation (Eno) from Australia that I saw at REI. 

It's called "DoubleNest," so I guess that means it fits 2 people. 

So open, colorful, and inviting to rest and relax in. 

Sillily, the store only carries the hammock and not the stand...so good luck with that. 

Also REI clumsily filled this gorgeous hammock with Nalgene bottles--on sale 30% off!

Uh, if you make even the nicest stuff look like junk for storage, you're not gonna get the brand image you want. 

Anyway, the hammock was awesome!  ;-)

(Source Photo: Andy Blumenthal)

Tie Dye Hammock

Success Anchored in Function AND Beauty

Just a saying from Dr. Ferry Porsche (as in Porsche cars) that I liked:

"It has always been a principal of our company that function and beauty are inseparable."

If you can make something useful and attractive--you have a real winner!

Companies like Porsche and Apple get it (many, many others are clueless).  

Product development is both art and science and therein lay the foundations of their success or failure. ;-)

(Source Photo: Andy Blumenthal)

Success Anchored in Function AND Beauty

Really Highest Quality

Just thought this was a funny, educational photo.

Vendor is selling jewelry on the corner (outside the Metro).

They're advertising:

Products Of The Highest Quality

But would you even expect to get the highest quality jewelry off the street. 

As nice as these products may be (and he may be), I don't think anyone would really believe this. 

So while the ad grabs your attention and makes you look, it doesn't make you believe. 

Advertising and branding has to be credible to reach their intended audience or else it'll just come off as fool's gold. ;-)

(Source Photo: Andy Blumenthal)

Really Highest Quality

This Is What You Smell

Great sign at the nut stand at Sugarloaf Festival.

"This Is What You Smell!"

Hot cinnamon pecans or almonds. 

Wow, did that smell nice.

I got a tiny bag of the pecans, and when I opened it, the smell and taste that hot cinnamon really took over. 

Were there other smells present as well?

Probably, but I chose to focus on the cinnamon nuts. 

The other smells will have to wait for their special sign and appropriate attention to deal with it. ;-)

(Source Photo: Andy Blumenthal)

This Is What You Smell

Extra Large Sizes

Obesity rates have been consistently growing in this country.

This is concerning for all sorts of health effects (including unfortunately Cancer). 

Many of us struggle with our weight and it is not easy to fight it especially given the processed foods and carbs all around us. 

The picture as of 2015 is that almost 40% of Americans are categorized as obese (versus a below average of 18% in Israel)  

In this context, this store sign in Israel for big and tall clothing was off the charts. 

Talking about extra large sizes for people...

Check out how many "Xs" as in XL this store is advertising? 

A full 11 Xs (after that I lost count)!

Hey, that is a large size for anyone. 

What does a size 11 XL look like.

Now that's something that I don't have a good picture of.  ;-)

(Source Photo: Andy Blumenthal)

Extra Large Sizes

Selling CRAP

I just thought this was an interesting acronym that Amazon uses for selling unprofitable knick knacks.

They call it:

CRAP

It stands for:

Can't Realize A Profit. 

Sometimes, you see people buying stuff, lots of stuff, and it's not important--often, it's all a lot of junk. 

But they like to shop--bordering on shopsholics' compulsion. 

Maybe they don't even have a lot of money for this stuff.

However, just the act of buying it--of having some control in their lives and some freedom of the purse--makes them feel good and buy and hoard more and more things. 

Likely it ends up in Goodwill, recyclables, the attic, or the trash. 

Is it crap?

Well you can't make realize a profit on it. ;-)

(Source Photo: Andy Blumenthal)

Selling CRAP

Tag Lines Deliver

Ouch!  How is that for a tag line?

Unlike Your Boyfriend, We Deliver.

That certainly has a sharp bite to it, but you know what?  It works. 

Witty, funny, and maybe even true. 

It's the old adage that "sex sells."

That's a delivery service that I'm sure many would nod their heads to. ;-)

(Source Photo: Andy Blumenthal)

Tag Lines Deliver

Black Thursday For Shopaholics

So Black Friday Shopping extravaganza that used to happen the day after Thanksgiving has now turned into Black Thursday mega-shopping on Thanksgiving Thursday.

The huge Sawgrass Mills Mall in Sunrise, Florida is open 10 AM to 1 AM!

The mall was packed with people and the deals were pretty fantastic.  

Under Armour was 50% off!

True Religion was buy 1 get 1 free!

Almost every store seemed to be 1/2 price off already reduced prices.

What I liked in this video I took here was the WOW! display around the entire entrance to this Century 21 apparel store.

Watch the whole thing...it is really cool what they did with this frontage real estate for this store. 

Great job on the marketing and very inviting!

So lots of compulsive shopping, but not so much turkey today. ;-)

(Source video: Andy Blumenthal)

Black Thursday For Shopaholics

Wine Makes Me Smile

What a great labeling of this bottle of wine. 

Just a big simple smiley face on it!

After I saw this bottle in the store, I just had to take a picture and also look this up on the internet. 

It's part of the "SMILE" wine campaign from Lindeman's Wines.

Apparently each limited edition bottle reminds you of something that we have to smile about: "family get-togethers," "discovering new places," and "randoms acts of kindness."

Wow, I love this idea.  

Wine makes you smile, but so do these wonderful things in life. 

And it's not just showing/associating the product with something positive (like beer and soda commercials always do), but it's making the product itself smile at you!

I think this is a really smart marketing campaign.

Also, the cute smiley face on the bottle would make this the life of the party. 

Great job Lindemans--I'm smiling. ;-)

(Source Photo: Andy Blumenthal)

Wine Makes Me Smile

Anyone Have A Question About This Car?

Yeah, all I can say...

Anyone have a question about this car?

I am pretty sure this car is owned by Matthew Lesko, "The Question Mark Guy."

Lesko was in a number of commercials and infomercials about asking him how to get free information and grant money from the government. 

He dresses and drives in question marks, and I've seen him a number of times around town. Frankly, it's sort of hard to miss this guy!

His self promotion sort of makes you wonder, if you had to choose just one symbol to wear everywhere to represent you to the world--it could be a punctuation mark or anything else--what would that look like?  ;-)

(Source Photo: Andy Blumenthal)

Anyone Have A Question About This Car?

Pet Rock 2018

So when I saw this colored rock last evening, it made me think two things:

One, cool idea, looks nice and fun to make.

Two, it reminded me of the Pet Rocks in the 1970s that made millions (this one was hippie even though those back then weren't actually even colored).

A business guy came up with the idea to sell smooth rocks from Mexico beach and market them as pets.

Yeah, they are so lovable and easy to care for!

It was one of the great branding and marketing events of the 20th century.

Who would think people would actually spend money on a plain dumb rock that you could basically pick up off the street?

But incredibly, putting the rock in a box with holes (so the rock could breath) and sitting it on a little stack of hay with an joke of instruction book for caring for your rock, SOLD. 

And in fact, over 1,500,000 rocks were sold at a pop of $4 each.

The guy became a millionaire and got rid of a truckload of worthless rocks.

Yes, "One man's garbage is another man's treasure!"

But surely this was getting a little ridiculous.

Hey, I'll give you a nickle for the shinny painted rock in the photo here. ;-)

(Source Photo: Andy Blumenthal)

Pet Rock 2018

Dumb Socks

So have you ever gone to the shoe store, but you forgot to wear socks. 

Well, this is what you get to try-on shoes.

These absolutely crappy, thin, brownish wades of disposable nylon socks. 

How completely unappealing--especially piled up like this and looking like they are getting reused again and again. 

The try-on socks look shitty, feel shitty, and don't help you try-on anything, because they aren't the same density or texture as regular socks. 

Talk about penny wise and dollar foolish--if the store won't even invest in a proper pair of socks for their customers, then how much do they value their business? 

How about an intelligent shoe store with a little class that actually has some real pairs of socks for their customers, and when you're done they send them out to the cleaners or maybe even let you keep the pair if you buy the shoes!  ;-)

(Source Photo: Andy Blumenthal)

Dumb Socks

Valentine's Day Fashion Wow!

Now, how perfect is this guy's suit?

I can't imagine who would make such a thing, but WOW!

This guy is a walking Mr. Charming. 

Forget the sales job in the jewelry store, I would put him right on the "The Bachelor" season whatever. 

Who isn't going to fall in love with this guy?  

"Matchmaker matchmaker make me a match.
Find me a find.
Catch me a catch."

Love wins over hate...

Happy Valentine's Day!  ;-)

(Source Photo: Andy Blumenthal)

Valentine's Day Fashion Wow!

It's Just Bling

So sitting in synagogue today, my friend Jacob said something very interesting to me.

He was talking about some very wealthy people with multi-millions and even billions. 

And then he says, you know what the difference is between the rich and everyone else:

"Nothing!"

I asked him what he meant by this.

Then he starts listing off to me like this:

"Well, they live in a home, and you live in a home.
They drive a car, and you drive a car.
They eat food and you eat food."

And it was amazing how smart his words were, and it hit me how right he was. 

It's all sort of just in our minds.

Their homes are bigger and nicer; their cars are more luxurious and fancier; their food is better and tastier...but what difference is any of that really.

We both have a roof over our heads to protect us from the elements and a nice place to sleep. 

We both have a car that gets us from here to there and back again. 

We both have food and drink to fill our bellies and nourish us. 

Isn't the rest just a bunch of bling?

It's branding and marketing and the sense of luxury that some are better and have more than others. 

But beyond the essentials, we really don't need any of that!

What we do need is our relationships--people we care about and love and who love us. 

The ability to have a deep impact on others. 

To influence them and make a difference in their lives--in what they do and how they treat others. 

The ability to help people and society. 

The bling is just bling. 

The ability to love and influence that is true wealth. ;-)

(Source Photo: Andy Blumenthal)

It's Just Bling

Beautiful Summer Fruit

Wow, how beautiful an array of colorful summer fruit. 

Saw this at Balducci's (classy store). 

Watermelon, cantalope, pineapple, and mango.

Sliced and all nicely packaged up together ready to eat.

Looks yum!

Amazing what G-d creates. 

And he bestows on man the ability to put the finishing touches. 

Thank you Oh L-rd, who gives us the delicious and beautiful fruit of the tree.

Yes, it's an unusual blog for Tisha B'Av--maybe I'm craving the food. ;-)

(Source Photo: Andy Blumenthal)

Beautiful Summer Fruit

REI Stupid Coupons

REI had a special online. 

You order $100 or more of stuff, and you get a $20 "member bonus" card. 

That sounded good, so I placed an order. 

So I get a message that I'll have the bonus card within 48 hours or I should check my spam folder. 

Not sure what should take 48 hours, but I end up getting the email with the $20 code the same day. 

Thinking I'd go and get something for the freebie, I head to the store today and find something perfectly for $20!

Wow--that's cool.

I wait on this long line with my wife...and we're checking out this new popcorn on the line called Halfpops, which looks like Half Poop, and what's the other half?  

After having lousy experiences with these B.S. coupons in the past, we are joking back and forth how there is less than a 50% chance that the coupon actually works today and we end up walking out with the product.

Sure enough, we get to the register and the cashier says, 

"Sorry. The coupon is not good for another 2 weeks!"

Bingo.  Well why they heck did you send me the coupon now and not make it good for another 2 weeks--why waste everyone's time here?

Also, what difference is it to REI to make me wait 2 weeks to use the member reward--I'm in the store now, so if they want to cross-sell me some stuff what difference does another couple of weeks make. 

You'd think the customer service at REI would say, "we apologize for the inconvenience" and process it now to make it a positive experience, but instead they actually told me to come back in 2 weeks and start all over AGAIN. 

Gee, thanks REI for the member bonus reward...you've really done so well with customer service for your members, NOT!  

I think REI is blinded by stupid policies and corporate bullsh*t so that they cannot take care of their customers and do what makes common sense. ;-)

(Source Photo: Andy Blumenthal)

REI Stupid Coupons

Getting To Yes

I thought this was a good and important customer service principle:

"Don't make me go through NO
To get to YES."

When it comes to customer service, the default for reasonable requests from good customers should always be YES!

We can either make the experience miserable for the customer and leave them fuming, never coming back, and bad-mouthing us or we can make it fair, easy, accommodating, and a WOW experience!

Why not build your customer base and reputation for excellence rather than erode it? 

(Source Photo: Andy Blumenthal)

Getting To Yes