Please see my new article in The Times of Israel called "Hamas's Deflection Playbook."
Hamas has shifted its fight with Israel from the battlefield to a coordinated campaign of information and ideological warfare. Since the October 2023 attacks, they have used a strategy of deflection—accusing Israel of the very atrocities they commit—to sway global opinion. Their propaganda playbook includes fabricating an “occupation” narrative, falsely labeling Israel an apartheid and genocidal state, and accusing it of starving Gaza while concealing their own violence and exploitation of aid. The goal is to isolate Israel through international condemnation, economic boycotts, and legal attacks. Beyond the Middle East, Hamas and allied extremists work within Western democracies to erode support for Israel, promote radical agendas, and influence younger generations through education—turning the fight into both a military and a narrative battle for truth and democratic values.(AI generated image via Gemini)
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