Basically, it comes down to this:
"Most organizations are data rich, but information/insight poor."
Or put another way:
"Data is collected, but not used."
Hence we don't know what we don't know and we end up making bad decisions based on poor information.
Just imagine if we could actually make sense of all the data points, connect them, visualize them, and get good information from them.
How much better than a pile of rocks is that?
(Source Photo: Andy Blumenthal)