Selling CRAP

I just thought this was an interesting acronym that Amazon uses for selling unprofitable knick knacks.

They call it:

CRAP

It stands for:

Can't Realize A Profit. 

Sometimes, you see people buying stuff, lots of stuff, and it's not important--often, it's all a lot of junk. 

But they like to shop--bordering on shopsholics' compulsion. 

Maybe they don't even have a lot of money for this stuff.

However, just the act of buying it--of having some control in their lives and some freedom of the purse--makes them feel good and buy and hoard more and more things. 

Likely it ends up in Goodwill, recyclables, the attic, or the trash. 

Is it crap?

Well you can't make realize a profit on it. ;-)

(Source Photo: Andy Blumenthal)

Selling CRAP

Tag Lines Deliver

Ouch!  How is that for a tag line?

Unlike Your Boyfriend, We Deliver.

That certainly has a sharp bite to it, but you know what?  It works. 

Witty, funny, and maybe even true. 

It's the old adage that "sex sells."

That's a delivery service that I'm sure many would nod their heads to. ;-)

(Source Photo: Andy Blumenthal)

Tag Lines Deliver

Branding Israel

Please see my new article in The Times of Israel called, "Israel Rebranded."

For decades, Palestinians terrorists have inflicted on Israelis: stabbings, shootings, vehicular rammings, suicide bombings, terror tunnels, missile attacks, and more. But aside from this overt, violent war of attrition, the Palestinians are simultaneously waging a full-blown “marketing war” against Israel for world opinion. In this war of words and propaganda, the Palestinians get rebranded and so does Israel.

Have faith in the redemption and stand up and speak out against the falsehoods and fake news, so that Israel can have its rightful place among nations and also be a "light unto the nations."  ;-)

Branding Israel

Wine Makes Me Smile

What a great labeling of this bottle of wine. 

Just a big simple smiley face on it!

After I saw this bottle in the store, I just had to take a picture and also look this up on the internet. 

It's part of the "SMILE" wine campaign from Lindeman's Wines.

Apparently each limited edition bottle reminds you of something that we have to smile about: "family get-togethers," "discovering new places," and "randoms acts of kindness."

Wow, I love this idea.  

Wine makes you smile, but so do these wonderful things in life. 

And it's not just showing/associating the product with something positive (like beer and soda commercials always do), but it's making the product itself smile at you!

I think this is a really smart marketing campaign.

Also, the cute smiley face on the bottle would make this the life of the party. 

Great job Lindemans--I'm smiling. ;-)

(Source Photo: Andy Blumenthal)

Wine Makes Me Smile

Trump's Uncanny Ability To Call A Horse A Horse

So President Trump has an uncanny ability to call something what it is and literally brand it that way. 

After Stormy Daniels lost a recent lawsuit against Trump, he called her "Horseface."

Not a nice term about people and things he doesn't like.

But you know what when I looked at her, I could see what he saw.

And you know what, she will go down in the history books as Horseface. 

Similarly, with many other brands Trump has bestowed on others:

"Crooked Hillary (Clinton)"

"Failing New York Times"

"Crazy Joe (Biden)"

"Criminal Enterprise (Clinton Foundation)"

"Save Your Energy Rex (Tillerson)"

"Countries That Rip Us Off (NATO)"

"Worst Deal Ever (Iran Nuclear Deal)"

"Losers, Thugs (Islamic State)"

"Fake News (CNN)"

"Pocahontas (Elizabeth Warren)"

"Cryin Chuck (Schumer)"

"Will Make America Weak Again (Nancy Pelosi)"

"Crazy Rants (Maxine Waters)"

"Rocket Man (Kim Jong-Un)"

"Doing Many Bad Things Behind Our Back (Iran)"

Again, I'm not condoning name-calling of any kind.

And words certainly do hurt. 

However, Trump does seem to see things that are like, "Oh yeah!"

And once, he coins a term, it sticks!

Not that it's right, but he has a genius to brand people and things.  

What he sees and what he calls it, just like a branding iron, will stick with them forever. 

Why?  Because a horse is a horse, especially once it gets called out. ;-)

(Source Photo: Andy Blumenthal)

Trump's Uncanny Ability To Call A Horse A Horse

Anyone Have A Question About This Car?

Yeah, all I can say...

Anyone have a question about this car?

I am pretty sure this car is owned by Matthew Lesko, "The Question Mark Guy."

Lesko was in a number of commercials and infomercials about asking him how to get free information and grant money from the government. 

He dresses and drives in question marks, and I've seen him a number of times around town. Frankly, it's sort of hard to miss this guy!

His self promotion sort of makes you wonder, if you had to choose just one symbol to wear everywhere to represent you to the world--it could be a punctuation mark or anything else--what would that look like?  ;-)

(Source Photo: Andy Blumenthal)

Anyone Have A Question About This Car?

What's The Big Fascination?

From Victoria's Secret to colorful art renditions, medieval metal, and cross-dressing on the neighborhood corner...

This does not seem to be about being angels, unchaste, or even "sexy-wexy "(as I think my mother-in-law calls it). 

So I really have to ask what is all the fascination about here?

Culturally, we seem to be a little OCD. 

If Martians visited us, I don't think they would understand us at all.

Frankly, I'm not sure that I do either!  ;-)

(Source Photo: Andy Blumenthal)

What's The Big Fascination?

Pet Rock 2018

So when I saw this colored rock last evening, it made me think two things:

One, cool idea, looks nice and fun to make.

Two, it reminded me of the Pet Rocks in the 1970s that made millions (this one was hippie even though those back then weren't actually even colored).

A business guy came up with the idea to sell smooth rocks from Mexico beach and market them as pets.

Yeah, they are so lovable and easy to care for!

It was one of the great branding and marketing events of the 20th century.

Who would think people would actually spend money on a plain dumb rock that you could basically pick up off the street?

But incredibly, putting the rock in a box with holes (so the rock could breath) and sitting it on a little stack of hay with an joke of instruction book for caring for your rock, SOLD. 

And in fact, over 1,500,000 rocks were sold at a pop of $4 each.

The guy became a millionaire and got rid of a truckload of worthless rocks.

Yes, "One man's garbage is another man's treasure!"

But surely this was getting a little ridiculous.

Hey, I'll give you a nickle for the shinny painted rock in the photo here. ;-)

(Source Photo: Andy Blumenthal)

Pet Rock 2018

@Takoma Park Folk Festival

So today we were at the Takoma Park Folk Festival. 

It was a combination of food, chachkas, art, dance, and music--thank G-d, it was a good time!

When we were going through the booths, I came across this one artist pictured here. 

A little scary looking at first, but actually seemed nice enough and he stopped to speak with us. 

I asked about his very cool jacket.

And he told me, how he had actually made it with all the artistic things on it, including spikes, skulls, medals, patches, and even a pair of teeth!

Then he took off his jacket and turned around to show me his vest. 

On the back was this awesome fighting foe.

I said feigning surprise:

"Oh, and it says RESIST on top?"

He replies:

"Yeah, never miss an opportunity to share a message!"

I thought to myself this guy is pretty smart, especially as he started to explain not only his jacket, but the meanings behind some of his other artwork. 

Creativity is a wonderful thing--especially when no one gets hurt :-)--and it immediately sparks interest and dialogue.

How'd you do that?  What gave you that idea?  How do you use it?

The boring becomes exciting when another soul expresses itself. 

Yes, we're all the same, but also we're all different!

It's by "going there," you explore and learn new things.  ;-) 

(Source Photo: Andy Blumenthal)

@Takoma Park Folk Festival

It's Just Bling

So sitting in synagogue today, my friend Jacob said something very interesting to me.

He was talking about some very wealthy people with multi-millions and even billions. 

And then he says, you know what the difference is between the rich and everyone else:

"Nothing!"

I asked him what he meant by this.

Then he starts listing off to me like this:

"Well, they live in a home, and you live in a home.
They drive a car, and you drive a car.
They eat food and you eat food."

And it was amazing how smart his words were, and it hit me how right he was. 

It's all sort of just in our minds.

Their homes are bigger and nicer; their cars are more luxurious and fancier; their food is better and tastier...but what difference is any of that really.

We both have a roof over our heads to protect us from the elements and a nice place to sleep. 

We both have a car that gets us from here to there and back again. 

We both have food and drink to fill our bellies and nourish us. 

Isn't the rest just a bunch of bling?

It's branding and marketing and the sense of luxury that some are better and have more than others. 

But beyond the essentials, we really don't need any of that!

What we do need is our relationships--people we care about and love and who love us. 

The ability to have a deep impact on others. 

To influence them and make a difference in their lives--in what they do and how they treat others. 

The ability to help people and society. 

The bling is just bling. 

The ability to love and influence that is true wealth. ;-)

(Source Photo: Andy Blumenthal)

It's Just Bling

REI Stupid Coupons

REI had a special online. 

You order $100 or more of stuff, and you get a $20 "member bonus" card. 

That sounded good, so I placed an order. 

So I get a message that I'll have the bonus card within 48 hours or I should check my spam folder. 

Not sure what should take 48 hours, but I end up getting the email with the $20 code the same day. 

Thinking I'd go and get something for the freebie, I head to the store today and find something perfectly for $20!

Wow--that's cool.

I wait on this long line with my wife...and we're checking out this new popcorn on the line called Halfpops, which looks like Half Poop, and what's the other half?  

After having lousy experiences with these B.S. coupons in the past, we are joking back and forth how there is less than a 50% chance that the coupon actually works today and we end up walking out with the product.

Sure enough, we get to the register and the cashier says, 

"Sorry. The coupon is not good for another 2 weeks!"

Bingo.  Well why they heck did you send me the coupon now and not make it good for another 2 weeks--why waste everyone's time here?

Also, what difference is it to REI to make me wait 2 weeks to use the member reward--I'm in the store now, so if they want to cross-sell me some stuff what difference does another couple of weeks make. 

You'd think the customer service at REI would say, "we apologize for the inconvenience" and process it now to make it a positive experience, but instead they actually told me to come back in 2 weeks and start all over AGAIN. 

Gee, thanks REI for the member bonus reward...you've really done so well with customer service for your members, NOT!  

I think REI is blinded by stupid policies and corporate bullsh*t so that they cannot take care of their customers and do what makes common sense. ;-)

(Source Photo: Andy Blumenthal)

REI Stupid Coupons

Getting To Yes

I thought this was a good and important customer service principle:

"Don't make me go through NO
To get to YES."

When it comes to customer service, the default for reasonable requests from good customers should always be YES!

We can either make the experience miserable for the customer and leave them fuming, never coming back, and bad-mouthing us or we can make it fair, easy, accommodating, and a WOW experience!

Why not build your customer base and reputation for excellence rather than erode it? 

(Source Photo: Andy Blumenthal)

Getting To Yes

Shock Value Gets The Ball Rolling

There is definitely something to be said for shock value. 

When you do or say something that is S~H~O~C~K~I~N~G.

And it jolts the other person out of their daily stupor so that they really take notice. 

It's hard to stand out in a global population of over 7.2 billion people and counting. 

Everyone wants to be special, unique, have an impact, and make a difference. 

It's our answer (partially) for why we are here and why it matters.

Our life is a journey and it can be a log slog if we don't have a purpose and meaning in it all. 

We look to the One Above for guidance, meaning, love, and protection.

But we also have to look at ourselves in the mirror...what are we doing with our lives. 

Shock value doesn't mean real value...it's just the initial jolt to get noticed...like that purple and green spiked hair or those sparkly shoes you adorned. 

So you have to take the initial jolt and make it into deep impact--by touching not just a cord, but the nerves that run through. 

In Florida, there was a funny sign along the highway with that shock value that said something like this:

"Your Wife Is Hot So Call {X} To Fix Your A/C!"

What did you say about my wife? 

You know you're right, I do need to invest in better air conditioning! ;-)

(Source Photo: Andy Blumenthal)

Shock Value Gets The Ball Rolling

Winning Attitude

I met this lady at the shopping outlets a few weeks ago. 

One of the awesome brand stores was running a sale with 70% off!

Check, check--not a gimmick--we race over with the crowd already forming lined up outside the doors. 

This salesperson was there to guide just a few people in at a time--I guess, so the mob wouldn't rip the joint to sale shreds!

This lady (pictured) had something awesome about her.

Working part time in retail, I'd imagine that it's not the job's salary and benefits that is perking her up or "getting her out of bed in the morning." 

Yet, she had the most unbelievably great attitude. 

She stopped to talk with us and tell us about her background studying and living in Israel during the year, and that she had a twin sister working in the same store for the Summer. 

Her energy and enthusiasm was inspirational and I would imagine could even be contagious to many who let themselves revel in it rather than resist it. 

As people waited on the line, this women offered them her umbrella to stay dry and cool. 

Waiting on line is not the most fun thing, even when it's for a 70% off sale, but this lady kept everyone smiling and sort of stress free with frequent updates and walking and talking up/down the line.

Listen, we all know people who do the same or similar jobs: one is grouchy, sullen, and is for all intensive purposes miserable all or most of the time; the other is generally smiling and happy to be there learning and contributing, and have the job.

What a difference between these 2 types of people!

And what a enormous contrast between the positive and negative impacts they have on others and on the organization. 

It's not just what you say and do, but how you go about doing it. 

Yes, we all have various challenges and problems in our lives, but how do you deal with it.

This doesn't mean you should be a phony baloney head--you need to be genuine and real to be credible and a high-functioning human being--and of course, everyone has bad days. 

But an overall winning attitude goes a long way in life and towards success--for yourself and how you can influence others. ;-)

(Source Photo: Andy Blumenthal)

Winning Attitude

Going Bonkers For Pink

So is this the power of sexuality or branding?

1. Head first for the lingerie sale

2. Picking out pink for that special someone.

3. Forgetting to pay the meter.

All three of these made us laugh. 

People are a combination of spiritual and physical beings. 

Sometimes the physical takes over and that's when the problems start happening!  ;-)

(Source Photo: Andy Blumenthal)

Going Bonkers For Pink

Sexuality Sells Sometimes

So this was the entranceway to a store in Florida. 

As you can see, the center mannequin is set up sitting in not a very modest way for a lady. 

And worse, there is a little boy mannequin situated right next to her. 

It was funny to see people stop to look at this fake sexual scene.

But no amount of sexuality could sell the junk that the store was pushing. 

So strutting your stuff or showing a little skin--or in this case hard plastic--may get the customer's attention or even in the store.

However, it certainly doesn't close the deal, although something else here would be better off shut or as my mother-in-law says, "close your yap!" ;-)

(Source Photo: Andy Blumenthal)

Sexuality Sells Sometimes

Sushi Socks Dating

So this is a novel way to sell socks.

Roll them up and package them like a sushi roll. 

Socks are the colors and textures of various fish.

Not sure why anyone would want socks that mimic sushi...

Unless of course, you feet stink like raw fish!

My wife knows this true story about this one girl that I dated before I met her, and she came over to my parents house and was waiting for me. 

When I got there, she was sitting on the couch and her shoes were off. 

It was after a long day at work apparently, and her feet smelled worse than any fish I could imagine. 

Literally, I think I could've passed out right there on the floor. 

Date was over and quick, and I never forget those sushi feet. ;-)

(Source Photo: Andy Blumenthal)

Sushi Socks Dating

The Softer Side of Trump

So Trump has gotten a lot of flack. 

Some of it is deserved for saying the wrong things or saying them too harshly. 

Some of it is because of the biased Media and the political machine that would seek to bury any opponent with truth or lies, it doesn't really matter when it comes to power!

But with Trump, one question that people are asking--which is a fair one--is why doesn't he soften it up now...especially since he has overcome all the odds, the media, the elite, and Hillary's potent political machine?

Peggy Noonan asks today, why doesn't Trump "go to a series of schools, bring the press, and speak to children, telling them that he has nothing in his heart but the desire to do good and help people"?

Others, like the editorial board of the New York Times have called for Trump to "denounce the hate...[and] unequivocally repudiate...racist, sexist, xenophobic, Anti-Semitic, and homophobic insults, threats, and attacks."

While in my mind, I do not believe that Trump is those things--I think he has been misunderstood, mischaracterized, taken out of context, and even demonized; yet, I ask myself why doesn't he come out and simply build on his 60-minutes interview where he told people, "Don't be afraid. We are going to bring America back. But certainly, don't be afraid."

It's a simple thing to go further from this and tell people that he is understanding and compassionate to everyone, that he harbors no ill will to anyone, and that he wants to advance the country for all our benefits.

So I am sure, the haters on the left are saying, that Trump doesn't do this because obviously he really is all those bad things, and means bad by all those people, and therefore, he doesn't say those coexistence and loving things, because that's not what's in his heart!

But I am not convinced.

I think Trump is hard, because he has learned to be hard. That's his idea of what it takes to win. He is a fighter. He believes in winning. He doesn't apologize or grovel. He represents as his slogan, "Peace through strength!"

In fighting, Trump will do what it takes to "Make America Great Again,"--he will take down his enemies and ours, wherever they come at us from, but I believe always with an eye on the benefits to this country and for us. 

If he goes after good people (and those here legally) that would certainly be the time to call him out, and to do it in no uncertain terms. 

Bias, bigotry, and hate have NO place in this country (or the world)!

The left needs to stop denouncing Trump and all his supporters as racist, deplorables, irredeemables, etc. It is simply not true; it is biased and hateful itself, and counterproductive to moving this country forward. 

Crying wolf only dilutes the message of denouncing extremism, bigoty, and hate from when it is genuinely founded, and moreover, as in labeling theory, hate only begets hate. 

I say give Trump a genuine chance, even though I doubt many of the extremists on the left will give him anything near as much as the endless slack it gave Obama who could essentially do no wrong, ever (and regardless of how many things were falling apart in this country and around the globe). 

Still I agree that Trump should soften up--even as a fighter--he needs to show Ying and Yang and that the fight is ultimately one founded in integrity and not just winning. ;-)

(Source Photo: Andy Blumenthal)

The Softer Side of Trump

14 Lessons Learned from the Political Process

So here are some things that I learned from this awful, drawn out election:

1) Keep it positive - Negativity, divisiveness, and hate hurt you more than it does anyone else.

2) Don't play the *ism card - Using racism, religion, gender, and sexual orientation to divide people and get what you want from them is dirty politics and empty promises for votes; stick to the facts and the issues. 

3) Focus on service to others - "Public service" is about service to others, not self service; it is more important to give than to receive any of the fame, fortune, and favors. 

4) No one is above the law - Corruption, collusion, and cover-ups are a boomerang that eventually come back to hit you in the proverbial head.

5) Action speaks louder than words -- What you actually did, accomplished, and how you behaved is the much louder message than what you say you did or claim you will do. 

6) People are not sheep - Regardless of how strong and biased a position the media and others take, hammering and hammering away, in the end people are not sheep and can and do think for themselves. 

7) Polls, statistics, position papers, conventions, and debates - There are many tools for manipulating the masses and they, like the people who prepare and administer them, have biases and lie. 

8) Branding yourself and others - Creating an image for yourself and others by weaving a tall tale narrative only goes so far unless the words and deeds are consistent and ring truth. 

9) Speak from the heart - Preparation and practice make perfect, but a perfect what?  Prepared lines and zingers are great sound bites, but speaking from the heart goes to the heart. 

10) Moral high ground - Just saying you are taking the moral high ground does not make it so; you actually have to have integrity to stand that ground. 

11) The political machine - Politics and the money and operatives behind it, are very strong and dangerous, and those that wield it can and will do anything to gain and stay in the much coveted positions of power. 

12) Don't think you're so deserving - Be humble and compassionate on others, instead of believing you are so great and the world owes it to; the more you run after something, the more it tends to elude you.

13) Listen to your gut - There are great orators, writers and influencers out there, but you've got to listen more to your gut and moral compass than to anyone else trying to bend your mind and will. 

14) Star power - Bringing out the big gun superstars to speak, sing, and endorse you is some nice added glitz, but the real superpower is the one Almighty who ultimately decides who wins and loses. 

(Source Photo: Andy Blumenthal)

14 Lessons Learned from the Political Process

Keeping Organized

So I'm in this clothing store...

And behind the cash register is this closet. 

The cashier goes to the closet to get something and leaves the door open. 

The closet, especially compared with the rest of the upscale clothing store, is really a mess. 

But at the top, hanging is a yellow sticky note.

And the note says, "Keep Organized".

The first shelf with some binders isn't too bad.

But then as you get further away form the reminder to keep organized, it gets worse and worse. 

Office supplies, hand creams, napkins, sprayers, and more, all sort of thrown in there. 

I was surprised not to see someone's leftovers from lunch. (lol)

And then on the door itself are all these taped up reminder papers and old used tape with papers long torn off still hanging there.

I don't think this is the image or brand this store wants to convey. 

The funny thing is that out on the floor, the salespeople were working on all the fancy displays and using these corporate design books that show them exactly what to lay out, where, and how. 

Then again, what's visible and skin deep doesn't always represent what's beneath the surface. 

Like politics, if you knew how the sausage was made, you'd probably never eat it. 

Maybe some things are better left behind closed doors. ;-)

(Source Photo: Andy Blumenthal)

Keeping Organized