This Is What You Smell

Great sign at the nut stand at Sugarloaf Festival.

"This Is What You Smell!"

Hot cinnamon pecans or almonds. 

Wow, did that smell nice.

I got a tiny bag of the pecans, and when I opened it, the smell and taste that hot cinnamon really took over. 

Were there other smells present as well?

Probably, but I chose to focus on the cinnamon nuts. 

The other smells will have to wait for their special sign and appropriate attention to deal with it. ;-)

(Source Photo: Andy Blumenthal)

This Is What You Smell

Extra Large Sizes

Obesity rates have been consistently growing in this country.

This is concerning for all sorts of health effects (including unfortunately Cancer). 

Many of us struggle with our weight and it is not easy to fight it especially given the processed foods and carbs all around us. 

The picture as of 2015 is that almost 40% of Americans are categorized as obese (versus a below average of 18% in Israel)  

In this context, this store sign in Israel for big and tall clothing was off the charts. 

Talking about extra large sizes for people...

Check out how many "Xs" as in XL this store is advertising? 

A full 11 Xs (after that I lost count)!

Hey, that is a large size for anyone. 

What does a size 11 XL look like.

Now that's something that I don't have a good picture of.  ;-)

(Source Photo: Andy Blumenthal)

Extra Large Sizes

Selling CRAP

I just thought this was an interesting acronym that Amazon uses for selling unprofitable knick knacks.

They call it:

CRAP

It stands for:

Can't Realize A Profit. 

Sometimes, you see people buying stuff, lots of stuff, and it's not important--often, it's all a lot of junk. 

But they like to shop--bordering on shopsholics' compulsion. 

Maybe they don't even have a lot of money for this stuff.

However, just the act of buying it--of having some control in their lives and some freedom of the purse--makes them feel good and buy and hoard more and more things. 

Likely it ends up in Goodwill, recyclables, the attic, or the trash. 

Is it crap?

Well you can't make realize a profit on it. ;-)

(Source Photo: Andy Blumenthal)

Selling CRAP

Relax, It's Just Sex

Just thought this was a really funny-sad display in the window of this store in Tel Aviv. 

It says:

Relex It's Just Sex

Forget that Relax is spelled wrong. 

But advertising for sexual items in such a casual way...like it's sex and what's the big deal.

Maybe I am old school, where sex actually meant a deep personal relationship and emotional intimacy. 

...Where you partner was also your spouse and best friend.

Now--unfortunately--it's just sex!

I think as a society that we have lost something here. 

...Something important. 

If it's just sex, and it's just with anyone, then what does that leave for us with that someone truly special in our lives? ;-)

(Source Photo: Andy Blumenthal)

Relax, It's Just Sex

Tag Lines Deliver

Ouch!  How is that for a tag line?

Unlike Your Boyfriend, We Deliver.

That certainly has a sharp bite to it, but you know what?  It works. 

Witty, funny, and maybe even true. 

It's the old adage that "sex sells."

That's a delivery service that I'm sure many would nod their heads to. ;-)

(Source Photo: Andy Blumenthal)

Tag Lines Deliver

Black Thursday For Shopaholics

So Black Friday Shopping extravaganza that used to happen the day after Thanksgiving has now turned into Black Thursday mega-shopping on Thanksgiving Thursday.

The huge Sawgrass Mills Mall in Sunrise, Florida is open 10 AM to 1 AM!

The mall was packed with people and the deals were pretty fantastic.  

Under Armour was 50% off!

True Religion was buy 1 get 1 free!

Almost every store seemed to be 1/2 price off already reduced prices.

What I liked in this video I took here was the WOW! display around the entire entrance to this Century 21 apparel store.

Watch the whole thing...it is really cool what they did with this frontage real estate for this store. 

Great job on the marketing and very inviting!

So lots of compulsive shopping, but not so much turkey today. ;-)

(Source video: Andy Blumenthal)

Black Thursday For Shopaholics

Advertising Platforms As A REAL Business Model?

So I read in the Wall Street Journal yesterday that 3 major technology companies get over 80% of their revenue from advertising:

These companies and their percentage of advertising revenue are:

Facebook - 98.3%
Twitter -- 86.4%
Alphabet (Google) -- 86%

It's a wonderful thing how advertising pays for the wonderful free Internet services. 

Looking back to when I was a kid, I guess that how we got all those marvelous TV shows without having to pay for a cable subscription. 

But what I always wonder in the back of my mind is whether collecting advertising dollars is a REAL business. 

Yeah, sure these companies are mammoth and have made themselves and their shareholders gazillions of dollars.  

But somewhere I keep telling myself this doesn't quite add up. 

If you make something of value then someone is willing to pay for it. 

If it doesn't have value then you have to give it away for free. 

If facebook or twitter actually charged money for their service, I can't imagine anyone would actually pay squat for it.  

Google is another story, but if they started to charge, you'd just go to a service like Explorer or Safari that doesn't.

So if the only way to provide the service is to shove advertising down your customer's throats, again I have to ask is that really a business. 

If I can't see how a company can sell something based on the VALUE they are providing, honestly it's not something that I can really get myself behind. 

Out of the three companies--Google is perhaps the only one that I can see as a real something. 

As for Facebook and Twitter, despite the Presidential tweets and Russian interference in our elections, I don't see the underlying greatness. 

Maybe I am way wrong, but if you don't want to pay for it then what the heck is it really worth! ;-)

(Source Photo: Andy Blumenthal)

Advertising Platforms As A REAL Business Model?

Culture Intersects With Preparedness

Just really loved this emergency preparedness poster by the Center for Disease Control (CDC).

It builds off of the #1, hit TV show, The Walking Dead that films in Atlanta where the CDC is. 

The show is about a zombie apocalypse and the story of how people survive (or not) amidst a global pandemic and the murderous awakened dead that feast off of the living. 

Here's a link with what the CDC recommends you have in an emergency preparedness kit. 

The CDC also has a comic book with a zombie outbreak theme that further drives home the importance of a preparedness kit and what to have in it. 

I think it's great when government thinks outside-the-box in ways that appeal to everyday citizens to serve them, help them, and especially keep them safe from disasters. 

(Source Photo: here with attribution to CDC)

Culture Intersects With Preparedness

Need Some Money

Big banner advertising Money!

A Monopoly sweepstakes by McDonald's to draw customers. 

Sort of ironic a low-cost fast food provider "giving" money away.

But who doesn't need money? 

I remember the song as a child, "Money makes the world go round..."

Always distasteful at the focus in the world on money, instead of on being good decent people with a bigger picture on issues, suffering, and tikkun olam. 

Really, it's the tug of war between people's personal selfishness and the ability to exhibit selfless giving to others. 

Does a person need a certain amount of financial stability and security to be a better giver?

I guess that makes sense--if you have more and don't feel financially burdened and threatened at every turn in life, you can be more charitable with your own giving--not feeling pinched and vulnerable. 

Still, I think it's important to remember that money can certainly be at "the root of all evil" when it becomes the end rather than the means to a life of purpose, understanding, and compassion that goes way beyond our own little desires and selves. ;-)

(Source Photo: Andy Blumenthal)

Need Some Money

Makeup That Leaves You Wondering

So I was in Macy's yesterday doing some holiday shopping for the girls. 

And came across these eye-catching advertisements for MAC cosmetics, especially lipstick. 

The one with the mustache lip and the big gap in the front teeth caught attention--like what in the world is that?  

And the poster with twenty-one different lips certainly let you know that there is quite a bit that makeup can do to express your lips and yourself. 

Overall, thought it was quite an effective advertisement, even if the one with the mustache was a little gender confusing. ;-)

(Source Photos: Andy Blumenthal)

Makeup That Leaves You Wondering

Wild Advertising Art

I took this photo of an ad for Milagro Tequila on the side of a tour bus in Washington, D.C.

Milagro ("Miracle") is a company that prides itself on it's collaboration with artists to create cool murals to advertise it's liquor. 

Tequila is made from the sweet, fruity, blue agave plant from northwest Mexico, hence the writing over the mural saying, "Agave Expressionism."

It must be challenging to look out the windows of this tour bus covered in this very blue mural and messaging. 

Why is this ad effective? 

First, it is intense and exciting--the vibrant colors, the big mask with the bulging eyes, and the skulls with the green leafy stuff growing out of the head. 

Second, it really is a work of art, and you wouldn't expect to see this on a regular tour bus shlepping around town. 

Third, the cultural contrast between the Mexican artistic expressionism and the rest of the comparatively humdrum city life is standout. 

Fourth, after a long hard day at work, people are tired, thirsty, and ready for some fun--so this is a welcome message.

Overall, this has the creativity and connection with the people to hit the mark--pretty neat. ;-)

(Source Photo: Andy Blumenthal)

Wild Advertising Art

A Ricksha With A Worthwhile Message

This guy is pedaling this ricksha around town in Maryland, USA. 

And it carries messages of hope and peace. 

Some examples (visible in the photo):

- "Promote the Olympic spirit."

- "Hope for world peace."

- "Protecting mother earth."

It looks like he could be right off the streets of China or something and transported here to deliver and remind us of these important ideas. 

What is interesting to me is that in this day and age of social media and online advertising where messages are often drowned out amidst the daily deluge we get, that here a simple ricksha can grab people's attention and perhaps have a positive influence on them.

With just some subtle messaging along the vehicle's canopy and with pictures and flags around the back.

Perhaps it's not only how much one advertises and promotes, but how thought-provoking and novel it's done. 

I don't know how many miles this guy can pedal a day, but I bet he gets more likes than much of the garbage just being throw up online because it's so easy and available for everyone to do. ;-)

(Source Photo: Andy Blumenthal)

A Ricksha With A Worthwhile Message

Apple Desperately Needs Some New Fruit

I love my Apple iPhone, but this core product debuted in January 2007.

We're going on almost 9 years!!!

Don't get me wrong, the iPhone is enormously successful:

- It accounts for 92% of the smartphone industry's profits (even though it only sells 20% of the smartphones). 

- The iPhone bring in almost 2/3 of Apple's total revenue now going on almost $200 billion. 

But, the new growth that Apple seeks in not based on any real exciting innovation.

Take for example Apple's announcements this week:

- A new larger 12.9 inch iPad with a stylus (the Apple Pencil).

- A revamped Apple TV set-top box. 

- Apple's iPhone 3-D Touch that controls the smartphone based on how hard you press. 

Uh, ho-hum--this is all V-E-R-Y boring!

Google has a similar problem with their core business of advertising on Search and YouTube accounting for 89% of their revenue.

But at least Google continues working towards their next moonshot, and has reorganized their innovation labs into a separate entity called Alphabet--working on everything from:

- Self-driving cars

- Delivery drones

- Internet balloons

- Smart thermostats (Nest)

- Broadband services (Google Fiber)

- Longevity research (Calico)

- Smart contact lenses

- Robotics

Unfortunately for Apple, the death of Steve Jobs in 2011 has meant the loss of their driving force for innovation. 

Despite a workforce of about 100,000 and a gorgeous new flying saucer-looking headquarters, can you think of any major new products since Jobs?

Apple is a fruit in it's prime--ripe and shiny and hugely smart and successful, but without any new fruits going forward, they are at risk of becoming a stale mealy apple, versus a bountiful and delicious fruit salad. 

Apple is very secretive, so maybe the fruit is coming. 

I hope for our sake and theirs that Apple is seriously planting for the future and not just harvesting on the past. ;-)

(Source Photo: Andy Blumenthal)

Apple Desperately Needs Some New Fruit

DC, The Cleanest City In The World

Check out what we have in Washington, DC...

Gum Busters--"chewing gum removal specialists"!

If we can get the gummies out of politics, imagine what we can accomplish. 

Man, DC has got to be one of the cleanest cities in the world. ;-)

(Source Photo: Andy Blumenthal)

DC, The Cleanest City In The World

A 2-Year Campaign Cycle

So campaigning for the Presidential election, still quite some time off in November 2016, has already begun in earnest in Washington, D.C.

With roughly 600 days to the election, we are going to be spending a lot of time and money leading-up to this thing. 

Are you excited about all the lead up and electioneering?

The Chicago Tribune did an interesting comparison of the U.S. and U.K. in this regard.

In 2008, the U.S. spent $1.7 billion on the campaign (and you can be sure this number is continuing to go up, up, and away) versus roughly $33 million imposed on each major party in the U.K. and an election announced in April for May--one month! 

While you can argue that one month is too short for such a major decision for a country...do we really need 20+ months and billions in media advertising to communicate the candidates' points of view and to coalesce around our next President?

Perhaps spending more time actually accomplishing things for the country and it's people during a President's tenure would be a far better focus of our national attention and efforts than an near endless cheer of ra ra ra sis boom ba yay candidate!  ;-)

(Source Photo: Andy Blumenthal)

A 2-Year Campaign Cycle

Lauding Over A Toilet Brush?

Not sure about this video on the SimpleHuman Toilet Brush

On one hand, it's funny to have such a serious video lauding the functionality and design of a toilet brush.

But on the other hand, the video is pretty darn convincing:

- Slim for easy placement and accessible for quick use. 

- A magnetic collar for picking up the brush and housing with one hand--no messy spills.

- With a stainless steel rod for stability and durability.

- Specially innovative design crescent-shaped brush for those hard to reach areas under the rim.

- Easily detachable brush for when you need replacement. 

- Comes in black and white--so fashionable. 

Ok, so now I have to admit that I ordered one of these today.

I'll let you know if it really works (Uh no!) ;-)

Lauding Over A Toilet Brush?

That's Getting A LIttle Personal

This was a funny advertisement hanging in Hot Topic in the mall. 

It says: "Get in our pants"--well, excuse you!

Using sexual come-ons to sell, sell, sell...is not a new marketing strategy. 

As they say in the biz world, "Sex sells!"

Perhaps a more targeted ad about quality, fit, and pricing would be more to the product point.

But why sell with facts, when you can sell with fantasy. ;-)

(Source Photo: Dannielle Blumenthal)

That's Getting A LIttle Personal

Whiskey Pie

So I picked up a Powerball ticket this week...hard to resist with a jackpot of $360 million!

The store that sells the lottery tickets sells liquor.

I see these 3 bottles side-by-side.

And it's for whiskey.

The whiskey has cherry, pecan, or apple pie flavored liquor.

The ladies pictured on the bottles are sitting on the different pies. 

And this "Pie-oneering" whiskey is called Piehole!

70% proof, and makes for quite some table talk. 

Not surprisingly, they never has this at the kiddush in shule on Shabbat! ;-)

(Source Photo: Andy Blumenthal)

Whiskey Pie

You Can't Hide Your Feelings

You can try to hide your feeling, but it won't work...

Your emotions are now an open book to anyone with facial-recognition software, such as from Emotient, Affectiva, and Eyeris.

This video from Emotient shows examples of Dr. Marion Bartlett demonstrating very well how the system is able to pick up on her expressions of joy, sadness, surprise, anger, fear, disgust, and contempt. 

From broad displays of emotion to subtle spontaneous, natural displays, to micro, fast and involuntary expressions, the system detects and clearly displays it. 

Described in the Wall Street Journal, the software, in real time, successfully uses "algorithms to analyze people's faces" and is based on the work of Dr. Paul Ekman, who pioneered the study of facial expressions creating a catalog in the 1970s with "more than 5,000 muscle movements" linked to how they reveal your emotions. 

A single frame of a person's face can be used to extract 90,000 data points from "abstract patterns of light to tiny muscle movements, which get sorted by emotional categories."

With databases of billions of expressions from millions of faces in scores of countries around the world, the software works across ethnically diverse groups. 

Emotion-detection has a myriad of applications from national security surveillance and interrogation to in-store product marketing and generally gauging advertising effectiveness, to helping professionals from teachers to motivational speakers, executives, and even politicians hold people's attention and improve their messaging.

Then imagine very personal uses such as the software being used to evaluate job applicants or to tell if a spouse is lying about an affair...where does it end?

Of course, there are serious privacy issues in reading people's faces unbeknownst to or unwanted by them as well as possibilities for false positives, so that people's feelings are wrongly pegged or interpreted. 

In the end, unless you wear a physical mask or can spiritually transcend yourself above it all, we can see you and soon we will know not just what you are feeling, but also what you are thinking as well...it's coming. ;-)

You Can't Hide Your Feelings

Cash And Books

I took this photo in downtown Washington, D.C. today.

It was interesting to me for a number of reasons.

First, the amount and variety of advertising here (and there was more that is not even pictured here) was a little bit incredible, especially in light of the single customer at the stand.

Second, this vendor is buying the books back from the university students at a hotdog stand--yeah, more than a little weird, no?

Aside from the fact that students pay an exorbitant amout for textbooks and then get pennies on the dollar back, now you are encouraged to make your transaction with a street vendor in the cold of December.

Anyway, you think anyone will notice this cash for books stand? ;-)

(Source Photo: Andy Blumenthal)

Cash And Books