Want to Ride The Falafel Bus?

Falafel is a funny sounding food, but actually tastes pretty good. 

The best that I've ever had was in Tel Aviv with spicy falafel balls, hot french fries, and loads of creamy Tehina stuffed in the pita.

Only thing better is with juicy grilled schwarma, right off the rotating fire spit, and hot sauce, and for that try Max's in Silver Spring. 

One of my friends used to joke about the guy with an accent selling falafel, but who used to ring out (what sounded like), "Pizza and Palapel!" 

In terms of getting it from a curbside bus--only if it is hot and kosher. ;-)

(Source Photo: Andy Blumenthal)

Want to Ride The Falafel Bus?

"Shitty" Advertising

Florida is a beautiful, but sometimes a strange place.

I stop in a restaurant to use the restroom.

Now, I know sometimes people put art inside to sort of spiffy the place up.

But in this (semi-fancy) restaurant's restroom, there was actually advertising--yes, right where you do your thing.

And in one spot, they had this sign from Insite Advertising, Inc. for the bathroom advertisements.

"...Thank you for allowing us to spend this time alone with you. We understand that during your hectic day quiet moments are few and far between..."

Well, this was one alone time that was definitely interrupted and a little less quiet.

Isn't there any place we can go anymore without being bombarded by branding, marketing, advertising, selling, and companies trying to make a another quick buck.

Darn, leave us alone and give us our bathrooms back--I'm not buying from you at a time like this! ;-)

(Source Photo: Andy Blumenthal)

"Shitty" Advertising

Devil's Beer

This was an interesting delivery truck in Washington D.C.

Anyway, I didn't know that the devil drinks beer.

I wouldn't want to see what happens when he gets tipsy. ;-)

(Source Photo: Andy Blumenthal)

Devil's Beer

Vitamins R Good 4 U

I like this advertisement for Vitamin Water. 

It is on the side of a dispensing machine. 

The colors, the flavors, the energy brands...all very appealing. 

Their "Zero" drink is especially good for the calorie conscious of us. 

My desk draw is full of these...chug a lug. ;-)

(Source Photo: Andy Blumenthal)

Vitamins R Good 4 U

Who Would Advertise This?

Check out this license plate...for real. 

"LOW IQ" 

Who would pay to advertise this on their car? 

And perhaps more importantly, do they mean that they have a low IQ or perhaps the whole state of Virginia (no offense to all my friends and colleagues there).  

From a technology and creativity standpoint...Silicon Valley or Metro Washington, D.C., Silicon Valley or Metro Washington, D.C., Silicon Valley or Metro Washington D.C.--I get it! ;-)

(Source Photo: Dannielle Blumenthal)

Who Would Advertise This?

Time To Spread The Magic

So I'm not the biggest fan of Disney theme parks -- maybe that is not a popular thing to write.

But to me, the rides alternate between fake or nauseating (when they're not broken down), the characters are outdated, the parks are hot, overcrowded, and the lines and wait times are long, and the ticket prices are sort of crazy for what you're getting (not). 

Let's see, a day at Disney or day at the beach--uh, I'll take the beach any day!

But Disney is doing something magical these days. 

Bloomberg Businessweek reports how Disney's new MagicBands are using technology to make the theme park experience more convenient, even if not more fun. 

The MagicBands are like an all-in-one electronic link between you and Disney:

- No need for an admission ticket, because the MagicBand does that.

- Reserve your favorite rides, use your wrist band. 

- Hotel room keys, that's right the band unlocks your door.

- Shopping at Disney kingdom, the band functions as your debit/credit card. 

- Being greeted by name or wished a happy birthday, the bands make your experience more personal.

What's more Disney uses the bands for "big data" analytics--for capturing your likes and preferences for rides, restaurants, food, and souvenirs--and this adds up to customer service enhancements like restocking shelves, opening up reservations, expedited queues, and even targeted mail and text messaging/advertising. 

The bands have radio frequency identification tag/chips (RFID) as well as GPS sensors, so Disney knows who you are, where you are, and even much of what you're doing. 

Spooky from a privacy standpoint--sure, you are really sitting there exposed in just about every way. 

But this technology has arrived, not just at Disney, but via embedded RFID in your smartphones or your body someday soon. 

The synthesis of man and machine...the mystery is gone in the magic kingdom, but maybe the service gets better. ;-)

(Source Photo: Andy Blumenthal)

Time To Spread The Magic

Prosthesis Anyone?

This was a picture I took from the office of an orthopedic surgeon. 

The surgeon is listed as a top doctor in Washingtonian Magazine. 

Next to the medications, bandages, and splints was this statue of a sailor with a wooden leg. 

I suppose the message is clear--if only he had a good orthopedic surgeon, he could have a modern functional prosthetic instead of this old wooden leg. 

Well, thank G-d for modern medicine, and hopefully it will only get better and better with time. ;-)

(Source Photo: Andy Blumenthal)

Prosthesis Anyone?

Communicating 360

My daughter, Michelle, is taking a university class in public relations and as part of the class she was asked to interview 3 people about their perceptions of this field.

So she posed some questions to me and here is how the interview went:


1. In your own opinion, what is public relations?  Why do you think of public relations this way?

Public relations is simple, it's about relations with the public--communicating and connecting with people about what you do, why you do it, how you do it, for whom you do it, when you do it, and where you do it.  It is includes marketing and sales, customer relations, investor relations, government relations, relations with partners, as well as crisis communications, and maybe even recruiting talent to the organization. 


2. What do you think of when you think of public relations? Why do you think of this/these?

When I think of public relations, I tend to think of many of the big, well-known brands like Nike, Coca-Cola, Allstate, and so on--they do a lot of advertising and communicating with the public. They invest in this and it has a pay-off in terms of organization, product, and brand recognition.


3. What do you think the skills are that are needed to work in public relations?

Creativity, visual thinking, messaging, branding, marketing, sales, and psychology. 


4. Would you distinguish public relations from marketing? If so, how?

Public relations, to me, is broader than marketing. Marketing has to do with getting product awareness out there and selling, but public relations involves not only connecting with customers, but also investors, suppliers, partners, even the government, and international players. 


5. Can you give examples of what you think public relations is today? 

Public relations is how an organization interfaces and communicates with all its stakeholders.  It is mainly external or outward facing and differs from internal communications which is inward facing, like talking with employees. Public relations uses advertising, media, commercials, messaging, branding, logos, newsletters, mailings, to get the word out from the organization's perspective--good news and also countering bad news.


So how did this "IT guy" do with answering questions about public relations? 

Not my field, but maybe the MBA and private-sector experience helped, a little.  ;-)

(Source Photo: Andy Blumenthal)

Communicating 360

Anyway You Spell It

Not to be mean or anything, but this was an eye-catching advertisement for this vendor's services. 

But whether or not you can spell what you are doing, if you are good at your job--what's the difference.

D.C. is a funny town: some people can spell and some can Repari watches. ;-)

(Source Photo: Andy Blumenthal)

Anyway You Spell It

The Sprite Shower

The photo comes from a site called CollegeHumor, but there is also a pretty cool video on YouTube.  

This is some very clever marketing, indeed.  

Coming to a beach near you...the Sprite Shower.

Looks like like the soda fountain at your local restaurant. 

Except you are the cup!

On the hot sandy beach with the Sprite Shower cooling me down and washing me off...

I think I'll reach for a cold one too. ;-)

Coca-Cola, the maker of lemon-lime Sprite, has some of the best marketing minds in the business--Coke still is it!

The Sprite Shower

100% Burglar Proof--Tell Me Another One

So I saw this advertisement for a "100% burglar proof" system and I was just bewildered.

Does anyone really think we can be 100% sure of anything--let alone security?

Everyday thieves rob the safest banks, cyber criminals hack the most secure systems, and crooks break into the most secure sites.

Everything we do comes down to risk management--assessing and classifying risk, selecting controls to mitigate risk, and monitoring those for effectiveness and necessary modifications. 

For children, maybe things are basic black and white--it's simpler that way "good guys" and "bad guys" and so on, but for adults we know there are at least "50 shades of grey" and that means that there are no certainties in life--whether security, sure financial bets, or perfect opportunities--everything is a gamble in some respects. 

I remember someone once joked about even marriage being somewhat chancy, since "you never really know the person until you wake up with them in the morning every day."

With 20-20 hindsight, all the pundits seem brilliant, but only the prophets can predict the future with accuracy. 

As to any product or vendor that markets itself as having a 100% success rate, you better get yourself a money back guarantee on it, because you will definitely need it! ;-)

(Source Photo: Andy Blumenthal)

100% Burglar Proof--Tell Me Another One

Supercookies Are Super Invasive

You're alone sitting at the computer surfing the web, you're looking up health, financial, entertainment, shopping, and other personal things.

You feel comfortable doing your thing...you have your privacy and can be yourself without someone looking over your shoulder.

But is the sense of safety real or an illusion?

For the most part, when we are online, we are not safe or in private.

Like at work, where you get the warning that you are being monitored, when you are browsing the Internet, your actions are being tracked site by site (but this is done without warning)--by cookies--or data packets exchanged between web servers and user's browsers.

On the plus side cookies are used for identification, authentication, preferences, and maintaining shopping cart contents; but on the negative side, they are installed on users computers to track your activities online.

The Wall Street Journal (18 August 2011) reports that now there are Supercookies! and "history stealing."

- Supercookies are not cookies with that can fly or lift locatives, but rather they are more difficult to locate and get rid off your computer, so they track your activities, but are hidden in different places such as in the web browsers cache.

- "History stealing" is done when you visit certain websites, and they use software to mine you web browser history to determine where you've visited and then use that to for example, target advertising at you. Imagine though what other profiling can be compiled by categorizing and analyzing your browsing history in aggregate.

Currently, the online ad industry has established self-imposed guidelines to supposedly protect privacy, but they seem wholly inadequate such as "collecting health and financial data about individuals is permissible as long as the data don't contain financial-account numbers, Social Security numbers, pharmaceutical prescriptions or medical records." But knowing people's household finances, credit histories, and personal medical histories is okay--by whose standard?

According to the WSJ, web tracking is not only alive and well, but flourishing with "80% of online display ads are based on tracking data."

Why should anyone have the ability to track our personal web surfing?

We don't need ads targeted at us--we are not targets! We are very capable of searching online for what we what we are interested in and when we are interested in it--thank you!

Session cookies that expire at the end of ones web browsing for session management is one thing; but persistent cookies that collect and mine your personal data--that's should be a definite no-no.

Like with the advertisements that come unwanted in the traditional mailbox and get routinely and speedily placed in the garbage, online advertisements that are based on intrusive website tracking is not only a nuisance, but a violation of our privacy--and should be trashed as a concept and a practice.

Supercookies Are Super Invasive

Images, Alive And Profitable

"There are nearly 4 trillion images on the Internet and 200 million new ones being added each day," according to Chief Revenue Officer (CRO) of Luminate.

Luminate (formerly Pixazza) has the vision of making all those images interactive through image recognition algorithms and human-assisted crowdsourcing to identify objects and tag the images with content.

They "transform static images into interactive content," according to the Luminate website.

The way it works:

1) Icon--look for the Luminate icon image in the lower left corner of the image that means the image in interactive.

2) Mouse--mouse over the image to choose from the interactive image apps.

3) Click--click on the images in the photo to shop and buy it ("Get The Look"), share information (e.g. Facebook, Twitter, email), or navigate (click on contextual hyperlinks from Wikipedia and other sources).

According to Forbes (27 July 2011), Luminate already "has more than 4,000 publishers, 150 million unique visitors per month, and more than 20 million products catalogued."

The image-tagging platform provides context and information for consumers and revenue generating opportunities for producers--so it is a win-win for everyone in the marketplace!

By connecting end-user Internet images on the front-end with advertisers and commerce on the back-end, Luminate has found a way to integrate web-surfers and industry--no longer are advertisements on the web disconnected as pop-ups, banners, or lists from the Internet content itself.

Right now, there are apps for annotations, advertisements, commerce, and social media. Luminate plans to open up development to others to create their own for things such as apps for donations for disaster relief images or mapping and travel apps for images of places.

Luminate, as a photo-tagging and application service, is advancing our experience with the Internet by creating a richer experience, where a photo is not just a photo, but rather a potential gateway into everything in the photo itself.

In my view, this is a positive step toward a vision of a fully augmented reality, where we have a truly information-rich "tagged environment", where everything around us--that we see and experience--is identified and analyzed, and sourced, and where the images of the world are alive no matter how or from what angle we look at them.

Lastly, my gut tells me that Google is heavily salivating over where this company is going and future developments in this field.

(Source Photo: here)

Images, Alive And Profitable

Head Over Heels For Technology

This is really a very cool video called iPad Head Girl.

The girl is covered with 4 iPads--each with an image of a different angle of a headshot (face, back, and sides) making it look almost like her real head.

You're thinking--what is this: a robot, a person, an alien?--it's really up to your imagination, but you'd better get a closer look.

I understand from Coolest-Gadgets that this is actually part of an advertising campaign by Thinkmodo for a racy iPad magazine called "Cosmo for Guys," and No, I am not promoting this in any way!

However, the advertising with the walking head iPads and the images of the girl is definitely making heads turn, but for very different reasons and it has nothing to do with sex and everything to do with technology.

My view is that we are fascinated by the "latest and greatest" use of technology--and are basically ready, on the lookout for the next great amazing breakthrough.

Technology while obviously amazing feats of science, engineering, and design--also borders on the magical for most of us as we watch and see what the new technology can do, even though we don't really know how it does it.

Like the lady walking around with iPad head--we see it, but can't really believe what we're seeing.

The miracle of technology--keeps us all at the edge of our seats with hope, wonder, and awe for what magic is going to walk down the street next and leave us mouths agape.

Head Over Heels For Technology

Apple Store "Heaven"

The Apple Store is always packed with people--it's like they are just camped out there, permanently.

According to the Wall Street Journal (15 June 2011), the Apple stores are an unbelievable success story:

1) The 326 stores sold about $11.7 billion worth of merchandise in 2010, and have an estimated 26.9% profit margin--compared with about 1% margin for Best Buy before taxes.

2) They led with sales per square foot of over $4,406--higher than Tiffany at $3,070,, Coach at $1,776, and Best Buy at $880

3) More people now visit Apple's stores in a single quarter than the 60 million who visited Disney's 4 biggest theme parks last year.

And people are not just "window shopping," but people are actively engaged trying out, testing, experimenting with the latest Apple products sitting out on the display desks.

Of course, there are also lots of sales people in their bright red Apple shirts ready to help, answer questions, and even sell you something.

Apple's stated "sales" philosophy--"not to sell, but rather to help customer solve problems."

Thus, employees receive no sales commissions and have no sales quotas--that's definitely pretty novel! (The exception is that "employees must sell services packages with devices"--I've always been a little leery of those, thinking why do I need the service package if the product is supposedly such high quality to begin with?)

Apple focuses their team on customer service, and their 20007 training manual uses the APPLE acronym as follows:

A--"Approach customers with a personalized warm welcome"

P--"Probe politely to understand all the customer needs"

P--"Present a solution for the customer to take home today"

L--"Listen for and resolve any issues or concerns"

E--"End with a fond farewell and an invitation to return"

I sort of like it--no where does it say to sell, up-sell, cross-sell the customer, but rather it's much more about services and solutions.

At checkout, the salespeople can ring you up from where ever you happen to be in the store on iPod touches with credit card readers.

And trouble shooting Apple products is done at the "Genius Bar"--something like the Geek Squad on steroids. This is where things start to get a little weird, since Apple only pays their geniuses something like $30 an hour, so but for the love of Apple, what are they doing there?

Overall though, I think the whole store experience is pretty ingenious: from "the clutter free look using natural materials like wood, glass, stone, and stainless steel" to the large image color displays of the products dotting the walls, the stores are inviting, hip, and you know when you walk out with a product, it'll be plug and play, immediately functional, and extremely sleek to match.

J.C. Penny made a brilliant move announcing the hiring of Ron Johnson as their new CEO, effective November--Ron is the brains behind the Apple store design. If Ron can Apple-fy the Penny stores, wow wow wow, but that this is not a sure thing, since Apple products are cool and sort of sell themselves anyway--they just needed the right ambience.

(Source Photo: Andy Blumenthal)

Apple Store "Heaven"

Information-Free Is Invaluable

At first I admit it, I didn't really get Google; I mean what is this G-o-o-g-l-e and the shtick about "doing search"?

But the writing was on the wall all along with their incredible mission statement of: "to organize the world's information and make it universally accessible and useful."

So search is the just the beginning of a long list of now amazingly valuable Google properties and services (now valued with a market capitalization of almost $169 Billion):

- Search (Google Search, Google Search Appliance, Google Desktop)

- Cloud Computing (Google Apps Engine, Google Storage for Developers, Chrome Notebooks)

- Advertising Technology (Adwords, AdSense, DoubleClick)

- Website Analytics (Google Analytics)

- Operating Systems (Chrome OS, Android, Honeycomb)

- Web Browser (Google Chrome)

- Productivity Software (Gmail, Google Calendar, Google Apps Suite)

- Social Computing (Google Wave, Google Talk, Orkut, Buzz)

- News Aggregator (Google News, Google Reader)

- Translation (Google Translate)

- Telecommunication (Google Voice)

- Clean Energy (Google Energy)

- Geospatial (Google Maps, Google Earth)

- Video (YouTube)

- Photos (Picassa)

- Electronic Books (Google Books)

- Blogs (Blogger)

What Google seems to intuitively get is that their free powerful web services creates invaluable consumer market share and mind share--like a honey pot. Once the consumer comes on board--like good little bees, they are ripe for companies to reach out to via advertising for all and every sort of product and service under the sun. And according to 1998 revenue breakdown, as much as 99% of Google's revenue is associated with advertising!

Google is brilliant and successful for a number of reasons:

1) Google is consumer-oriented and knows how to attract the crowd with free services, and they let others (the advertisers) concern themselves with monetizing them.

2) Google is incredibly innovative and provides the breath and depth of technology services (from cloud to productivity to search to video) that consumers need and that are easy for them to use.

3) Google is information rich, but they share this broadly and freely with everyone. While some have complained about the privacy implications of this information bounty; so far, Google seems to have managed to maintain a healthy balance of information privacy and publicity.

4) Google values their people, as their "owners manual" reads: "our employees...are everything. We will reward them and treat them well." And to help retain their talent, Google just gave their employees a 10% raise in January.

5) Google wants to be a force for good--their creed is "Don't be evil." They state in their manual: "We believe strongly that in the long term, we will be better served- as shareholders and in all other ways--by a company that does good things for the world, even if we forgo some short-term gains."

Do not underestimate Google--as the Wall Street Journal, 23-24 April, 2011 summarizes today, they are not a conventional company.

At the end of the day, if Google is successful in their business of making information universally accessible and useful, then we are talking about making an invaluable difference in the lives of humanity--where information builds on itself, and knowledge--like the Tree of Knowledge in the Book of Genesis--is alive and constantly growing for all to benefit from in our Garden of Eden, we call Earth.

(Source Picture: Honeybird)

Information-Free Is Invaluable

Ads Here, There, Everywhere

This is wild--Adzookie, a mobile advertising company that puts location-based ads out on cell phones, is doing some unbelievable advertising of its own...

They are offering to paint people's houses and even pay their mortgages every month that you let them have their brightly colored billboard painted onto the side of your house.

In less than a day, they got applications from 1000 homeowners (and even one church)!

Is this a sign of the tough economic times or what?

A number of important lessons here:

1) In case we already didn't learn from Google, advertising is really big business--my G-d, this company will pay your mortgage for you just to advertise on your house. (okay it is a big advertisement and all...)

2) Advertising going online, is old news; the new news is that it's going mobile, big time. Folks, the ads are following us. Wherever we go, the ads will be there. From print to TV to billboards on the side of the road and at bus stops, to the Internet and to our smartphones--there is no escape!

3) People will do almost anything for money (this is an old lesson revisited)--even make their "home sweet homes" into the laughing stock of the neighborhood--or do some people actually think this looks cool?

4) Technology is an enabler to make our lives more convenient (news, shopping, etc.) and a richer experience, but it also lets those obtrusive advertisements pop up or crawl across the computer screen when/where NOT desired. As technology is part of virtually every facet of our lives, the potential for advertising here, there, and everywhere can really go overboard. Perhaps, the time is ripe for additional privacy settings on our computers/phones, so that we could block ads (when we want to) and have the equivalent of a "do not call list" for those pesky ads that just never seem to give up--like the Energizer Bunny--"they just keep going and going and going."

When it comes to technology (and the rest of our environment), I believe that we have to be able to control the flow--whether it's information or advertising.

Even too much of a good thing, can be a real eye sore.

Ads Here, There, Everywhere

Battle of the Tech Titans

Google and Microsoft are going head-to-head, and they are going for the jugular.

ComputerWorld stated in the July 6/July 13, 2009: “Google Set to Wage OS War with Microsoft.” Wired wrote in August 2009 issue according to CEO Eric Schmidt, Google is the “anti-Microsoft”.

According to Wired, the two companies are fighting for the title: King of Technology.

Here’s a quick breakdown:

	Google	Microsoft
Web Browser	Chrome (& FireFox distribution)	Explorer
Operating System	Android, Chrome OS	Windows, XP, Vista, Mobile
Business Productivity Suite	Apps Suite	Office
Search	Google	Bing
Online Advertising	Adwords, Adsense, Doubleclick	aQuantive

On one hand, Google is the undisputed master of the Internet delivering 78.5% of search results in the U.S. (versus 8.2% for Microsoft ) and pulling in $22 billion in revenue in 2008 for text ads. On the other hand, Microsoft owns the personal computer environment with 90% of the operating systems for all laptops and desktops yielding $16 billion in 2008 sales and $14.3 billion in 9 months for it’s productivity applications (versus Google which mostly gives away is email and other online applications); further Microsoft has 70% of the browser market to Google 2% for Chrome. (Wired July 13, 2009)

So is there really a full tech war going on or are Microsoft and Google just chipping away on the edges of each others territory, using so-called guerrilla warfare tactics?

It’s a little of each. Both companies are technology behemoths trying to be the king of the tech jungle. But they have very different approaches. Microsoft believes that computer software is the key to tech kingdom, while Google believes that the Internet is the path to people’s technology hearts.

Google is willing to give away software to challenge Microsoft on its home turf, and Microsoft is investing in its new search engine to erode the core strength of its competitor. It’s a jab for jab face-off where I would imagine we would continue to see the corporate fists flying for as long the two are standing.

From a strategic point of view, Microsoft has such a dominant position on our computers both in our homes and businesses, it is hard to imagine them being easily dethroned. Microsoft also has a war chest and the ability to replenish it to fight a darn good fight. But many companies have been smug and have lost to a determined challenger.

Google is coming out strong for its innovativeness and can’t turn down offer of free products. If the television business is any predictor of a winner-take-all, television’s advertising revenue built an incredible entertainment industry that we all enjoy and which still largely dominates today.

And now I think I will go watch 60 minutes on my big flat screen TV.

Battle of the Tech Titans

A Learning Environment and Enterprise Architecture

One of the things that make an organization (or a person) succeed or fail is its ability to learn and grow.

A child learns at home and in school and grows to become a productive adult human being. An organization begins as a start-up and grows and matures into a bustling successful organization based on the combined talents and wisdom of its people; new people are brought on board to meet the growth and to pollinate the organization with the knowledge, skills, and abilities it needs to meet emerging challenges.

The underlying architecture for growth and success is continued learning for self and an ongoing stream of new, bright, and innovative individuals to feed the organization’s thirst for ideas and remain competitive.

Organizations can hire or train people to bring in creativity and intellect; they can also cross pollinate talent with other enterprises and thereby share the talent.

The Wall Street Journal, 19 November 2008, reports that “Google, P&G Swap Workers to Spur Innovation.”

“At Proctor & Gamble Co., the corporate culture is so rigid, employees jokingly call themselves “Proctoids.” In contrast, Google Inc. staffers are urged to wander the halls on company-provided scooters and brainstorm on public whiteboards. Now, odd this couple things they have something to gain from one another—so they‘ve started swapping employees. So far, about two-dozen have spent weeks dipping into each other’s staff training programs and sitting in on meetings where plans get hammered out.”

What are these two corporate juggernauts swapping staff?

P&G is trying to learn and change from being primarily TV-centric in its advertising to moving its pitch to the internet (P&G spends $2.36 billion in television advertising versus $78.6 million online—just 2%--even though ”consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hour of TV”).

Google wants to learn how to snare a bigger slice of advertising revenue from big corporations like P&G, which happens to be the largest advertising spender in the world. Although Google “controls 74% of so-called ‘search term’ advertising spending…TV snags nearly 40% of the world’s total advertising spending.”

Anyway, the job swap started in January and is going great. For example, P&G started “an online campaign inviting people to make spoof videos of P&G’s ‘Talking Stain’ TV ad and post them to YouTube. And Google job-swappers “have started adopting P&G lingo” One Google job-swapper stated “This is going to get so much easier, now that I’m learning their language.”

Change won’t happen overnight. “Consumer-product companies have been among the slowest to adopt online marketing because the traditional form of marketing, including TV and newspaper fliers are still reasonably effective,” but learning what are the new possibilities is playing a big role in changing the mindset for the future.

Indeed, enterprise architecture is not just about technology, but about business processes and human beings (the big three--people, process and technology). It’s about learning to do things better, faster, and cheaper. Underscore the learning!

A Learning Environment and Enterprise Architecture

Ask the User and Enterprise Architecture

The best way to find out what the end-user wants is to ask them.

The Wall Street Journal, 25 January 2008 reports on Ask.com that “Ask Searches for Answer to Luring New Users.”

Since 2006, Ask.com spent $140 million to Google’s $34 million on advertising between Jan. 2006 and September 2007, yet Google’s market share of the internet search business stands at 58.4% to Ask’s 4.3%, and “Ask’s market share hasn’t grown in the past couple of years, while Google’s…has seen its dominance increase.

Google is beating Ask based on “superior technology and word of mouth,” so the advertising is a moot point.

Jim Safka, the new head of Ask says that to understand the discrepancy, “the first step is figuring out who uses Ask today and what they use it for. We are not going to take wild swings.”

Apparently, Ask took some wild swings in the past without asking their users and ended up getting rid of the “Jeeves” from their original name Ask Jeeves.Com and getting rid of the “friendly butler designed to answer any question user posed him.”

Ask also goofed on a number of marketing campaigns which didn’t resonate with end-users, like “one campaign named ‘Use Tools, Feel Human’ [that] featured a primate [who] evolves into a human by using Ask.com.”

While “Ask’s market share continues to weaken,” Mr. Safka says that “Consumes are smart. If you look at the data and listen to them, the answer ends up being obvious.”

From a User-centric EA perspective, it is critical to ask the user what they want and understand their needs. One of the principles of User-centric EA is that we are focused on developing useful and usable products and services for the end-user; we do not build any information products that do not have a clear end-user and use. In contrast, traditional EA is often user blind and as a result develops “artifacts” that are difficult to understand and apply. Like Ask.com is learning, if you don’t understand your user’s needs, you end up with a lot of shelfware—whether it’s EA or search engines.

Ask the User and Enterprise Architecture