OJ x 6

Okay, I like orange juice like everyone else, but this is ridiculous.

At least 6 types of Tropicana OJ in the refrigerated section of this small neighborhood deli.

Get this:

• No Pulp
• Some Pulp
• Lots of Pulp
• Calcium (Enriched)
• Orange Peach Mango 
• Orange Strawberry Banana

Good thing is the juice cartons are color-coded or you might just pick up the wrong one--and then what?

Ah, I'll just take the one made from oranges--the fresh ones from Florida!

Choice is a good thing, but consumers must be getting more picky.

Then again, maybe I am getting old, because I still remember when I only had to select between Tropicana and Minute Maid. ;-)

(Source Photo: Andy Blumenthal)

OJ x 6