Showing posts with label Labeling. Show all posts
Showing posts with label Labeling. Show all posts

August 27, 2019

Selling By Customer Stereotypes

Saw this displayed on the wall inside a Free People clothing store...

It categorizes their female shoppers into 4 types:

1. Candy (hearts): Sweet, girly, flirty, whimsy, and femme  

2. Ginger (cherries): Sexy, confident, edgy, attitude, and mysterious

3. Lou (baseball): Cool, tomboy, laid back, tough, minimal

4. Meadow (sunshine): Flowy, bohemian, embellished, pattern, worldly

So this is how they stereotype their customers "to be helpful"?

Interesting also that they don't see that people can be complex with: multiple traits that cross categories or even in no category at all.

Moreover, people can have different sides to themselves and reflect these in different situations. 

Perhaps in an effort to market and sell more, what they've done is reduce people to these lowest common denominator of idiot categories.

And what makes this worse yet is that it seems to be based just on snap judgment of how someone looks coming into the store and all the biases that entails. 

How about we look at people a little more sophisticated than this and treat them as individuals, with real personalities, and not just as another empty label?  ;-)

(Credit Photo: Andy Blumenthal)
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October 21, 2018

Wine Makes Me Smile

What a great labeling of this bottle of wine. 

Just a big simple smiley face on it!

After I saw this bottle in the store, I just had to take a picture and also look this up on the internet. 

It's part of the "SMILE" wine campaign from Lindeman's Wines.

Apparently each limited edition bottle reminds you of something that we have to smile about: "family get-togethers," "discovering new places," and "randoms acts of kindness."

Wow, I love this idea.  

Wine makes you smile, but so do these wonderful things in life. 

And it's not just showing/associating the product with something positive (like beer and soda commercials always do), but it's making the product itself smile at you!

I think this is a really smart marketing campaign.

Also, the cute smiley face on the bottle would make this the life of the party. 

Great job Lindemans--I'm smiling. ;-)

(Source Photo: Andy Blumenthal)
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October 17, 2018

Trump's Uncanny Ability To Call A Horse A Horse

So President Trump has an uncanny ability to call something what it is and literally brand it that way. 

After Stormy Daniels lost a recent lawsuit against Trump, he called her "Horseface."

Not a nice term about people and things he doesn't like.

But you know what when I looked at her, I could see what he saw.

And you know what, she will go down in the history books as Horseface. 

Similarly, with many other brands Trump has bestowed on others:

"Crooked Hillary (Clinton)"

"Failing New York Times"

"Crazy Joe (Biden)"

"Criminal Enterprise (Clinton Foundation)"

"Save Your Energy Rex (Tillerson)"

"Countries That Rip Us Off (NATO)"

"Worst Deal Ever (Iran Nuclear Deal)"

"Losers, Thugs (Islamic State)"

"Fake News (CNN)"

"Pocahontas (Elizabeth Warren)"

"Cryin Chuck (Schumer)"

"Will Make America Weak Again (Nancy Pelosi)"

"Crazy Rants (Maxine Waters)"

"Rocket Man (Kim Jong-Un)"

"Doing Many Bad Things Behind Our Back (Iran)"

Again, I'm not condoning name-calling of any kind.

And words certainly do hurt. 

However, Trump does seem to see things that are like, "Oh yeah!"

And once, he coins a term, it sticks!

Not that it's right, but he has a genius to brand people and things.  

What he sees and what he calls it, just like a branding iron, will stick with them forever. 

Why?  Because a horse is a horse, especially once it gets called out. ;-)

(Source Photo: Andy Blumenthal)
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May 6, 2017

People Nutrition

This is an risque t-shirt this lady is wearing.

It's a big nutrition label. 

And she's wrapped in it!

I'm not sure if this is a gag or fashion statement or even a sexual thing.

Is she advertising that she's like the food?

What was really funny though is by her butt...it says 

"Moschino chocolate tastes good."

Maybe that should be a black box warning!

Uh, this is way too much information for me. ;-)

(Source Photo: Dannielle Blumenthal)
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November 14, 2015

BDS Just Another Terrorist Attack

There over 200 land disputes around the globe, but on Wednesday, the European Union singled out the one Jewish State of Israel and targeted them over the dispute with the Palestinians.

The EU insists that goods produced in Israel--on land seized from Egypt, Jordan, and Syria in The Third Arab-Israeli War of 1967--be labeled as "Made In Settlements"--thereby supporting the anti-Semitic movement of Boycott, Divest and Sanction (BDS) against the democratic State of Israel.


Just two days later, the EU got their sincere thank you from extremist Islamic terrorists who mercilessly struck Paris with attacks at the concerts halls, restaurants, and sports stadiums brutally killing at least 129 people and wounding over 350 others.

All loss of life is terrible, and especially innocent victims of terror, and my heart goes out to the victims of these evil attacks in Paris. 

Unfortunately, Europe is getting just a taste of what Israel has been living with for 67 years surrounded by hordes of violent extremists willing to inculcate generational hatred and wage unending terror and war--from missiles and suicide bombs, rocks and molotov cocktails, guns and knives to BDS, they are more than happy to use whatever it takes to kill all Jews and Zionists and throw every last one into the sea.


So perhaps Europe may finally awake from its deep slumber and long Anti-Semitic history, and instead of targeting Israel with BDS just 70 years after the Holocaust where six million Jews were murdered in Europe, the EU will recognize who is attacking them and is the true enemy of western civilization, democracy, and their very national identities.

High time for Europe to embrace Israel as their brothers in faith and allies in the battle against terrorism, hate, and extremism.


BDS is just another terror tactic by the extremists who want to terrorize and murder Jews and other "infidels." And labeling products from Israel like labeling Jews in the Holocaust with the Star of David is anti-Semitism and evil. 


It's time to reject BDS for the terrorism it is and instead Buy, Invest, and Promote (BIP) the Holy Land...and those that bless Israel will be blessed. ;-)

(Source Photo: here with attribution to zeevveez)

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July 27, 2014

The Calorie Count Cookie

So we were out with family at a vegetarian Chinese restaurant. 

And at the end of the meal, of course there were fortune cookies to be had.

As someone opened the cookie, and was about to plop it in her mouth, she said, "Ah, there goes another 100 calories!"

Then I thought for a moment, and said, "wouldn't it be great (for those of us watching our weight), if every food had an edible embedded chip and display that would flash the calorie count as you picked it up and were about to put it in your mouth. 

Rather than those esoteric calorie counts on the side of packages for G-d knows what serving sizes, you get a play-by-play count every time you reach, pick up, and are about to ingest the next big gulp.

I think having calorie counts tied to real portions and having these in your face in real time as you are eating could have a huge impact on portion size and weight control. 

It may not be sexy to see the calories in your face as you eat, but boy could it be healthy. ;-)

Copyright to Andy Blumenthal

(Source Photo: Me)
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