That's Not Window Dressing

I remember as a child, the nursery rhyme that went something like--"How much is that doggie in the window?  The one with the waggly tail." 

Now, it's not dogs or even mannequins in storefront windows, but people--looking for work. 

The job market and people's self-esteem has gotten so miserably low that they are resorting to displaying their jobs skills or just sitting and looking pretty in storefront windows in an attempt to get attention and get offered a job--or as my mother-in-law says in this humorous way, spelling out each letter, a J-O-B. 

In the picture at the top of this post, you can see one guy in the storefront window of the art studio bending wire--presumably for that long artistic piece behind him. 

However, it's not even just starving artists anymore taking this up as a marketing opportunity, as the Wall Street Journal (8 May 2013) reports--regular jobless folks in professions from lawyers, to tax experts, and even former CEOs are having to bare themselves in public displays to try and land a job offer. 

Those who have been unemployed for months and years are becoming desperate for work as one unemployed political scientist states, "I'm willing to try anything."

Despite it being so degrading that he "feels like a monkey...in a cage as people walk by and just stare at me."

Assuredly, it is a sad commentary on society when people looking for jobs and to earn a basic income are treated literally like animals in cages to be examined, made fun of, or even marveled at in a strange sort of way. 

Historically, in red light districts, scantily clad women have been exhibited behind glass enclosures to lure customers and money, but as most people would say "That's the sex industry!"--however, what starts off as okay for the such social vices ends up by extension as the new normal for our educated, white collar workers. 

Never-the-less, some employers are taking notice--they see these window displays of professionals, not as loafers or weirdoes, but as go-getters and even sometimes highly creative based on the sophistication of their window displays--with them in it. 

In the picture, the guy in the window with his feet up, glasses off, and soda bottle on the floor behind him is making a marketing statement about himself, but I'm not sure I would hire someone based solely on the callouses, corns, and bunions on their feet. ;-)

(Source Photo: Andy Blumenthal)

That's Not Window Dressing

Feminist Power

In the spirit of the election season, this was a funny/serious display of feminist bravado in Washington, D.C. 

Having a big feminist in my family--my wife--I can emphasize with the majority emphasis here.

As my dad says when an issue comes up: "you better ask your better half." 

Let's just say, I've learned after more than 20 years of marriage--that feminism is alive and well--and something to be respected and feared. :-)

Hope you enjoy!

Andy

Feminist Power

The Sprite Shower

The photo comes from a site called CollegeHumor, but there is also a pretty cool video on YouTube.  

This is some very clever marketing, indeed.  

Coming to a beach near you...the Sprite Shower.

Looks like like the soda fountain at your local restaurant. 

Except you are the cup!

On the hot sandy beach with the Sprite Shower cooling me down and washing me off...

I think I'll reach for a cold one too. ;-)

Coca-Cola, the maker of lemon-lime Sprite, has some of the best marketing minds in the business--Coke still is it!

The Sprite Shower

100% Burglar Proof--Tell Me Another One

So I saw this advertisement for a "100% burglar proof" system and I was just bewildered.

Does anyone really think we can be 100% sure of anything--let alone security?

Everyday thieves rob the safest banks, cyber criminals hack the most secure systems, and crooks break into the most secure sites.

Everything we do comes down to risk management--assessing and classifying risk, selecting controls to mitigate risk, and monitoring those for effectiveness and necessary modifications. 

For children, maybe things are basic black and white--it's simpler that way "good guys" and "bad guys" and so on, but for adults we know there are at least "50 shades of grey" and that means that there are no certainties in life--whether security, sure financial bets, or perfect opportunities--everything is a gamble in some respects. 

I remember someone once joked about even marriage being somewhat chancy, since "you never really know the person until you wake up with them in the morning every day."

With 20-20 hindsight, all the pundits seem brilliant, but only the prophets can predict the future with accuracy. 

As to any product or vendor that markets itself as having a 100% success rate, you better get yourself a money back guarantee on it, because you will definitely need it! ;-)

(Source Photo: Andy Blumenthal)

100% Burglar Proof--Tell Me Another One

The Information Is On You

There was a fascinating article in the New York Times (17 June 2012) called: "A data giant is Mapping and Sharing the Consumer Genome."

It is about a company called Acxion--with revenues of $1.13 billion--that develops marketing solutions for other companies based on their enormous data collection of everything about you!
 
Acxion has more than 23,000 servers "collecting, collating, and analyzing consumer data...[and] they have amassed the world's largest commercial database on consumers."

Their "surveillance engine" and database on you is so large that they:

- "Process more than 50 trillion data 'transactions' a year."
- "Database contains information about 500 million active consumers."
- "About 1,500 data points per person."
- Have been collecting data for 40 years!

Acxion is the slayer of the consumer big data dragon--doing large-scale data mining and analytics using publicly available information and consumer surveys.

They collect data on demographics, socio-economics, lifestyle, and buying habits and they integrate all this data.

Acxion generates direct marketing solutions and predictive consumer behavior information.

They work with 47 of the Fortune 100 as well as the government after 9/11.

There are many concerns raised by both the size and scope of this activity.
 
Firstly, as to the information itself relative to its:

- Privacy
- Security

Secondly, regarding the consumer in terms of potential: 

- Profiling
- Espionage
- Stalking
- Manipulation 

Therefore, the challenge of big data is a double-edged sword: 

- On one hand we have the desire for data intelligence to make sense of all the data out there and use it to maximum affect.
- On the other hand, we have serious concerns about privacy, security, and the potential abuse of power that the information enables. 

How we harness the power of information to help society, but not hurt people is one of the biggest challenges of our time. 

This will be an ongoing tug of war between the opposing camps until hopefully, the pendulum settles in the healthy middle, that is our collective information sweet spot. 

(Source Photo: Andy Blumenthal)

The Information Is On You

Modesty In A Social Media World

New "love" app out of the U.K. called I Just Made Love (IJML).
This one is not for the modest or privacy-conscious.
The app is available for download for both the iPhone and Android.
Essentially, people are going out and using location-based services (i.e. GPS) and self-identifying their love-making--act by act. We're up to 194,000+ already!
Not to be gross, but the app lets people not only report on doing the act and where, but also using check boxes with icons, you can identify the details such as the context: couch, indoor and outdoor, as well as how: 5 top positions--which is way more information than I care to hear about.
In our often hedonistic society, there are of course, other services such as Four-Square that lets you broadcast where you fulfill other bodily pleasures like eating, drinking, and shopping.
Personally, I don't care to know what people are doing or where--too intrusive for my liking. But I can see why others may want to use FourSquare type apps (not IJML or who knows) with friends and family who may want to connect in this way--like to meet for Happy Hour at Old Town.
And certainly, marketers are interested in capturing valuable personal information on what you are doing, where and with whom, and using it to drive their sales and profits. Maybe you get a coupon out of it. :-)
With the love app, it seems like some people want to brag, appear the Don Juan, raise their "macho" social status, or just perhaps enjoy being exhibitionists.
From my perspective, the main pro of this app is to promote the concept (not the act itself) of love over things like war, hate, discrimination, etc.
Even with that being said, it seems like some things are just better off left as intimate moments between you and your special other.
Interesting to me, this topic of disclosure came up big time in the Orthodox Jewish world with the publication in the Yeshiva University Beacon (5 December 2011) of a much written-about article entitled "How Do I Even Begin To Explain This," where a frum Jewish girl from Stern College discloses her story of illicit rendezvous in a hotel room with a gentlemen and at the same time the "walk of shame the day after."
The dichotomy between her "Orthodox" beliefs and her "secular" actions and her publication of this article in a Yeshiva newspaper and her explicit description of sexual deeds is a perfect example of the tear in our society between privacy and social probity on one hand, and the desire or need to share and be "free" of all constraints on the other.
As a social commentary, we are at a point where it seems that nothing is real unless we share it with others, and that can be good or bad--it can lead to greater wisdom and societal advancement or it can lead us to do things we shouldn't do, are sorry we did, and where we feel shame afterwards.

Modesty In A Social Media World

Moving Forward in Reverse

There is "more than one way to skin a cat" and there are those who take the high road, and others who take the low road to get to where they are going.

The Wall Street Journal (28 November 2011) has two articles this morning on how how reverse is the new forward.

"Reverse Mentoring Cracks Workplace" is about how "Top managers get advice on social media, workplace issues from young workers." It's a reverse on the traditional mentoring model where older, experienced workers mentor younger workers; now younger technology savants are teaching their older colleagues some new tricks.

According to the article, Jack Welch championed reverse mentoring as head of GE when "he ordered 500 top executives to reach out to people below them to learn how to use the Internet...fast forward a decade and mentors are teaching theirmentees about Facebook and Twitter.

Really this phenomen of learning from the young is not all that odd, when you think that many, if not most, of technology's greatest advancements of the last 35 years came from college kids or dropouts working out their garages and growing whole new technologies, industries, and ways of doing business.

Another article called "Great Scott! Dunder Mifflin Morphs Into Real-Life Brand of Copy Paper" describes how Staples and Quill have teamed up to market a new brand of copy paper called none other than Dunder Mifflin (from the TV show "The Office" now in its 8th season).

Here again, we are in going forward in reverse. "For decades, marketers worked to embed their [real] brands in the plots of TV shows and movies. Nowadays, they are seeing value in bringing to life fictional brands that are already part of pop culture."

This reminds me of when I started seeing Wonka chocolate bars--originally from the movie, Willie Wonker and The Chocolate Factory--showing up on store shelves.

Whether the young mentoring the old or fictional brands showing up in real life, changes that are the reverse of what we are used too, are not something to "bristle at", but rather are the new normal.

There are many ways to success and we will find them through creativity, innovation, and entreprenuership--any and every way forward.

Moving Forward in Reverse

Designer Bobigner

In a book review in Fortune Magazine (7 November 2011) of "Steve Jobs: The Biography...His Rivalry With Bill Gates", one of Apple's early employees from the 1980's is quoted as saying "Each one thought he was smarter than the other one, but Steve generally treated Bill as someone who was slightly inferior, especially in matters of taste and style."

While Microsoft seemed to lead for many years especially in terms of "business acumen," in the end, Apple built the "more valuable company"--Jobs was the design extraordinare and his imagination for user-centric product designs like the iPhone, iPad, iMac and more touched people in ways that no "other business leader of our time could possibly match."

I have found that not everyone overtly appreciates the importance of design--and in fact, some people make fun of it, almost like children chanting "designer bobigner"--whether because they value function over design or they simply don't have "taste and style" like Steve Jobs complained about his rival.

In either case, I think people who seem or act oblivious to the importance of design are missing the incredible power of those who can develop products with an eye towards beauty, novelty, and functionality combined. A computer is a magnificent thinking machine, but an Apple is generally a work of art.

Think about how people neurotically cover their Apple devices with all sorts of protective cases as if it were a precious jewel instead of a just a phone or computer.

Art is treated as priceless, but a computer is often just a commodity. However, Steve Jobs knew how to combine the functional power of a computer with the design of a master.

While "Big Box" retailers like Wal-Mart and Costco continue to grow and expand, our world seems smaller because of it--their shelves and aisles are stocked high with rows and rows of commodity, look-a-like goods of toothpaste, sweat pants, and TVs; it is easy to forget that those products that are really valuable to us, usually aren't just good to use, but great to hold, feel, and look at.

In this light, I found two product designs that I thought were pretty cool to share.

The first is the white milk container that says Milk and the other is a box of tea bags, each bag with its own hanger for display and use of the side of a cup. The ideas are so simple, yet somehow so creative and appetizing. Two age-old commodities like milk and tea can be made new and special by how we package and meld with it in our environment.

Like the Chinese concept of feng shui, there are brilliant ways to develop our surroundings that energize and inspire, and great design is a magical element in a commodity world and what was not so long ago dominated by the one color black Ford Model-T.

Thank you Steve Jobs and the many other great design minds out there--keep the special things coming that make us say, "I want one!"

(Source Photos: here)

Designer Bobigner

Images, Alive And Profitable

"There are nearly 4 trillion images on the Internet and 200 million new ones being added each day," according to Chief Revenue Officer (CRO) of Luminate.

Luminate (formerly Pixazza) has the vision of making all those images interactive through image recognition algorithms and human-assisted crowdsourcing to identify objects and tag the images with content.

They "transform static images into interactive content," according to the Luminate website.

The way it works:

1) Icon--look for the Luminate icon image in the lower left corner of the image that means the image in interactive.

2) Mouse--mouse over the image to choose from the interactive image apps.

3) Click--click on the images in the photo to shop and buy it ("Get The Look"), share information (e.g. Facebook, Twitter, email), or navigate (click on contextual hyperlinks from Wikipedia and other sources).

According to Forbes (27 July 2011), Luminate already "has more than 4,000 publishers, 150 million unique visitors per month, and more than 20 million products catalogued."

The image-tagging platform provides context and information for consumers and revenue generating opportunities for producers--so it is a win-win for everyone in the marketplace!

By connecting end-user Internet images on the front-end with advertisers and commerce on the back-end, Luminate has found a way to integrate web-surfers and industry--no longer are advertisements on the web disconnected as pop-ups, banners, or lists from the Internet content itself.

Right now, there are apps for annotations, advertisements, commerce, and social media. Luminate plans to open up development to others to create their own for things such as apps for donations for disaster relief images or mapping and travel apps for images of places.

Luminate, as a photo-tagging and application service, is advancing our experience with the Internet by creating a richer experience, where a photo is not just a photo, but rather a potential gateway into everything in the photo itself.

In my view, this is a positive step toward a vision of a fully augmented reality, where we have a truly information-rich "tagged environment", where everything around us--that we see and experience--is identified and analyzed, and sourced, and where the images of the world are alive no matter how or from what angle we look at them.

Lastly, my gut tells me that Google is heavily salivating over where this company is going and future developments in this field.

(Source Photo: here)

Images, Alive And Profitable

Helmet Hair--Thanks Borat

I'd like to nominate this product for innovation award of the week.

The UK DailyMail (12 August 2011) has an article about a Kazakhstan company that has invented "helmet hair"--a line of motorcycle hard hats that looks like a very real head of hair.

They have helmets that look like men, women, and bald guys.

There are way crazier helmets--like the one that looks like a tush (and even one with a breast), a cracked walnut, a watermelon, a globe, a tennis ball, a golf ball, and let's not forget the eight ball helmet.

While I appreciate the creativity of the marketing agency Good! that came up with these, I do worry about a couple things:

1) A police officer will pull someone over for riding without a helmet, even though they are really riding with a helmet (but you just can't tell with the look of a head of hair on it).

2) Other drivers and pedestrians will get distracted by these zany helmets and zig-zag or walk into traffic and have an awful accident.

Ever since Borat's trip to the United States in 2006 to make a mockumentary comedy film and learn about our culture, I've wandered what he has been busy with back home in his native land and when he would once again come back and visit us in the U.S...I believe this must be his big return. :-)

(Source Photo: here)

Helmet Hair--Thanks Borat

Head Over Heels For Technology

This is really a very cool video called iPad Head Girl.

The girl is covered with 4 iPads--each with an image of a different angle of a headshot (face, back, and sides) making it look almost like her real head.

You're thinking--what is this: a robot, a person, an alien?--it's really up to your imagination, but you'd better get a closer look.

I understand from Coolest-Gadgets that this is actually part of an advertising campaign by Thinkmodo for a racy iPad magazine called "Cosmo for Guys," and No, I am not promoting this in any way!

However, the advertising with the walking head iPads and the images of the girl is definitely making heads turn, but for very different reasons and it has nothing to do with sex and everything to do with technology.

My view is that we are fascinated by the "latest and greatest" use of technology--and are basically ready, on the lookout for the next great amazing breakthrough.

Technology while obviously amazing feats of science, engineering, and design--also borders on the magical for most of us as we watch and see what the new technology can do, even though we don't really know how it does it.

Like the lady walking around with iPad head--we see it, but can't really believe what we're seeing.

The miracle of technology--keeps us all at the edge of our seats with hope, wonder, and awe for what magic is going to walk down the street next and leave us mouths agape.

Head Over Heels For Technology

Ads Here, There, Everywhere

This is wild--Adzookie, a mobile advertising company that puts location-based ads out on cell phones, is doing some unbelievable advertising of its own...

They are offering to paint people's houses and even pay their mortgages every month that you let them have their brightly colored billboard painted onto the side of your house.

In less than a day, they got applications from 1000 homeowners (and even one church)!

Is this a sign of the tough economic times or what?

A number of important lessons here:

1) In case we already didn't learn from Google, advertising is really big business--my G-d, this company will pay your mortgage for you just to advertise on your house. (okay it is a big advertisement and all...)

2) Advertising going online, is old news; the new news is that it's going mobile, big time. Folks, the ads are following us. Wherever we go, the ads will be there. From print to TV to billboards on the side of the road and at bus stops, to the Internet and to our smartphones--there is no escape!

3) People will do almost anything for money (this is an old lesson revisited)--even make their "home sweet homes" into the laughing stock of the neighborhood--or do some people actually think this looks cool?

4) Technology is an enabler to make our lives more convenient (news, shopping, etc.) and a richer experience, but it also lets those obtrusive advertisements pop up or crawl across the computer screen when/where NOT desired. As technology is part of virtually every facet of our lives, the potential for advertising here, there, and everywhere can really go overboard. Perhaps, the time is ripe for additional privacy settings on our computers/phones, so that we could block ads (when we want to) and have the equivalent of a "do not call list" for those pesky ads that just never seem to give up--like the Energizer Bunny--"they just keep going and going and going."

When it comes to technology (and the rest of our environment), I believe that we have to be able to control the flow--whether it's information or advertising.

Even too much of a good thing, can be a real eye sore.

Ads Here, There, Everywhere

Eat, Pray, Fly

Imagine your airplane flight with 40% more people than today's already crammed cabin...

(Pretty unimaginable right?)

Well check out these new airline seats called Skyriders, marketed by Italian company Aviointeriors.

The catch is that the Skyrider seats are only 23 inches narrow and passengers are expected to be in this crazy, half-sitting, half-standing "ergonomic" position for up to 2 hour flights.

The company's advice to larger size people: "You have to lose some weight!"

This certainly doesn't seem like a very customer-centric attitude, nor a very practical way to fly, no matter how much their spokesperson tries to "sell us the Brooklyn Bridge" on this one.

GONG! Back to the drawing board on this "innovation."

Eat, Pray, Fly

A Healthy Dose of Skepticism

To believe or not to believe that is the question.

Very frequently in life, we are confronted with incomplete information, yet by necessity, we must make a decision and act—one way of the other.

Sure, we can opt to wait for more information to trickle in, but delay in action can mean lost opportunity or more painful consequences.

The turmoil over the last couple of years in the financial markets is one example. Many people I talk with tell me they felt something was going to happen – that the stock market was heading off a cliff. Those who acted on what they perceived, and moved their financial assets to safety (out of the stock market), are certainly glad they did. Those who hesitated and waited for the painstaking days of 500 point drops wish they had acted sooner.

In relationships, sometimes those who fear commitment and don’t make a move to “tie the knot” may end up losing the ones they love to the arms of another. On the other hand, making serious commitments before really knowing another person can end up in painful heartache and divorce.

Similarly, with technology, we often hear about the “first-mover advantage.” Those who recognize the potential of new technology early and learn how to capitalize on it, can gain market share and profitability. Those who jump aboard only once the train in moving may end up just trying to keep up with the Joneses.

These days, not only must we make decisions based on incomplete information, but sometimes we don’t even know if the situations we face are actually real!

Daniel Henninger, writing in last Thursday’s Wall Street Journal (22 October 2009) wrote: “The ‘balloon boy’ floating over Colorado last week got me thinking of…[Air Force One] photo-op airliner flying around lower Manhattan last April at 9/11 altitude…it’s getting harder to know what’s real and unreal in a world that always seems to be slipping slightly out of focus.”

He reminds us of the “sensation” that Orson Welles caused in 1938 when he announced, on a “‘reality’ radio broadcast,” a Martian invasion. The response was widespread panic.

With all the chicanery and half-baked ideas and products and services being marketed and sold—whether to get on reality shows or for salespeople to “hit their numbers”—people have become cynical about everything and everybody. Mistrust is not longer for New Yorkers anymore.

The realization has hit us that most things we confront are not simple fact or fiction, but rather shades of gray, and so we shy away from taking a definitive stand, preferring instead perpetual limbo or “analysis paralysis.”

This cynicism is embodied in a CFO that I used to work for that was mistrustful of everyone—almost habitually, he called people inside and outside the organization, “snake oil salesman.”

In corporate America, we often call the art of shaping people’s perceptions “marketing” or “branding”. In politics, we typically call it “spin”. And a good marketer, or “spinmaster,” can overcome people’s skepticism and actually influence their perception of the truth.

As an IT leader, though, we can deal with incomplete information as well as “spinmasters” effectively. And that is by treading carefully, gathering the facts and testing reality. This is what market and competitive analysis, pilots, and prototypes are all about. Test the waters, before making a full forward commitment.

We can’t be swayed by emotion, but rather must vet and validate—do due diligence, before we either duck out of the fray or leap into action.

Leadership lesson: Act too harried, and you risk making serious mistakes. React too slowly or with too much skepticism, and you will not be leading but following, and your legacy will be truly unimpressive. Listen to what others have to say, but make your own call. That is what true leadership, in an IT context or anywhere, is all about.

A Healthy Dose of Skepticism

IT Communications, A Must Have

Being in a technical field like IT, we often see disconnects between the “techies” and the business people—almost like they are speaking foreign languages at each other. The result is that the techies don’t really understand the business requirements and the business people don’t understand the technical solutions. It’s sort of comical to watch, if not for being so sad in terms of the huge number of failed IT projects that result.

One thing we’ve realized is that we need to be able to communicate and communicate well between the business and IT or else we are not going to be very effective at IT service provision and enabling the business to perform at its best.

One solution has been to have IT staff whose job it is to translate between the business and IT units—these people are in roles at times called “business liaisons” or IT-business relationship managers. It is helpful to assign these liaisons to each business unit and give them authority and accountability for managing and nurturing a healthy relationship and unambiguous communication between business units and IT providers. The liaisons “own the customer” and ensure that requirements are captured correctly and understood by IT, that the proposed IT solutions are clearly explained to the business, and that the customer is satisfied with the systems and services they are receiving.

A second solution is hire IT communications specialists who more broadly “market” and communicate IT plans, policies, processes, goals, objectives, initiatives, milestones, and performance. I have found these professionals to be indispensable to “getting the message out there” and enhancing awareness and understanding for IT in the organization. Of course, IT leaders play a critical role in developing and honing the actual message, and in delivering ongoing two-way communications throughout the organization. In essence, they are the ambassadors and communicators par excellence inside and outside the organization with all IT stakeholders.

In short, IT needs to communicate early and often and communicate, communicate, communicate.

ComputerWorld, August 31-September 7, 2009 has a wonderful article affirming the criticality of IT communications in an article entitled: “Marketing IT: An Inside Job” by Mary Brandel.

As Brandel states: “It’s not about hype. It’s about conveying IT’s value.” I would add that it’s not only about conveying IT’s value, but also about creating IT value, by improving the two-way communication between the business and IT and thereby generating more effective solutions.

The article provides a number of useful suggestions for marketing and communicating IT that I’ve adapted, such as customer satisfaction surveys; IT annual reports that communicates accomplishments, alignment to strategic plan, “resources saved, awards won, and conferences at which staff members have spoken;” e-Brochures with “video coverage explaining goals,” services, policies, and plans; and Twitter alerts on service outages.

The key though which Bandel points out is that IT leaders need to “embed a 24/7 marketing mindset throughout the [IT] organization.” While business liaisons and IT communications specialists are focused on and specialize in this, it is still imperative for everyone in the IT organization to understand and be able to market and communicate IT services and processes to customers. All IT personnel are representatives to the business and should present and represent that customer service is our #1 goal.

From my perspective, this means transitioning our IT organizations to be wholly user-centric. This means a clear and ever present awareness that the business is IT’s raison d’être.

IT Communications, A Must Have

Are Organizational Values Valuable?

Many organizations have a value statement that identifies what traits are most important to them.

Organizational values are similar to an enterprise architecture in that the organizational values identify a type of target state for organization members to strive for and adhere to.

The purpose of value statements is to guide people’s behaviors, decisions, and interactions.

For example, one police department that I looked up has value statements around the traits of integrity, pride, service, and fairness. A city that I found had value statements for passion for community, integrity in work, and results through collaboration. A non-profit organization had values of leadership, integrity, excellence, and impact.

As you read the value statements they give you a sense of the organization in terms of who they are, or actually more like what they believe in.

But do they really—i.e. are organizational value statements something that people in the organization are aware of, understand, can locate, recite, or summarize, and moreover, are the values actually used to guide behavior?

Or are these value statements written by leadership, human resources, or some strategic planning function in the organization as an ivory tower effort, and then published in the organization’s glossy annual plan and/or on their website, but never really communicated with or adopted by the people in the rank and file?

The question is not posed in order to be cynical, but to genuinely ask: are organizational value statements “true values” or are they more marketing and branding glitz?

With few exceptions, I would challenge most to identify whether their organization even has a value statement, let alone what it is. Moreover, the last time, they thought of and considered the organizational values in making a decision or taking an action.

Then why do organizations have value statements?

Perhaps, organizations intuitively or through management best practices know that they need to have values, because they are genuinely important. Just like as individuals we have personal values (be they religious or otherwise) that “tell” us who we as human being are and guide our behaviors, so too as organizations, we need to identify the values that will be our “moral compass” and define our organizational identity.

The problem though comes when organizational values are developed as a “project”—a time bound task or “to do” for someone or some committee who researched it, developed it, and got approval on it; but not managed as a “program”—an ongoing endeavor and commitment to create awareness, educate, and even enforce the values through performance rewards and recognition.

Moreover, culture and peer pressure are vey powerful forces that drive employee behavior, whether they consciously are aware of it or not. So many values are indeed employed in day-to-day interactions, but they may not be explicit and they may not be the same values that are actually in the organization’s value statement. That is because the informal network and implicit values may actually be more prominent and powerful in driving people’s behaviors that the formal and documented one in the organization.

The key is for leaders to genuinely commit to the values and their use across the organization. The leaders need to provide for the values to be widely communicated (on wall hangings, pocket cards, employee reference guides, Intranet and so on) and they need to be referred to in periodic communications (speeches, announcements, broadcasts, meetings, etc.). They need to be living, breathing values that touch people daily (and obviate the implicit and unsanctioned ones).

Further, leaders need not only talk about the values, but also they need to exemplify them. In other words, leaders need to practice what they preach and lead by example using the values to drive decisions and actions in a way that is transparent to all.

What I learned when I developed user-centric enterprise architecture is that any ivory-tower exercises or development of organizational shelfware is by definition a failure, and therefore we need to treat all of our strategic planning and management functions as a real-world effort.

If we could do that with both EA and organizational values, it would be great to integrate them and use them to drive an explicit target state for both the performance and the business perspectives, as well as a human capital perspective of the architecture.

Are Organizational Values Valuable?

Personalization and Enterprise Architecture

Everyone likes to have things personalized for them. Personalization appeals to our desire to be unique and distinct—special in our own ways.

Online, we have the ability to personalize our portals, like Yahoo, so that we get the information (content) that we are interested in and the look and feel for the layout (format) and navigation that we are comfortable with.

We also like to get personalized recommendations (advice and offers) for things we might be interested in, assuming that the suggestions are pretty darn solid and hit the mark.

MIT Technology Review, May/June 2008, reports that “people do buy more when you help them find what they need”

Generally, while advertising often gets bothersome and we tune it out, people do like “that internet companies have dedicated such ingenuity, memory, and processing power to offering me good suggestions.”

Hence, the ever growing amount of:

• “Customers who bought this item also bought…” (Amazon)
• “Just for you” (Apple iTunes)
• Pop-ups
• Context-sensitive advertisements

On Amazon, for example, “reviews, recommendations, and rankings become an essential part of browsing and shopping.”

And the larger the number of users that the recommendation engines can infer from (the “network effect”), the better the personalized suggestions become.

Where’s all this personalization going?

“Perhaps Google’s Gmail will tell you—to whom you should forward that urgent email to, or remind you to keep in touch with a friend you’ve inadvertently ignored…[or] imagine Facebook suggesting what information should be shared with whom—or who should be sharing more with you.”

Those companies and organizations that can architect personalization and recommendations right for their consumers and end users stand to profit hugely. For example, “Netflix is offering a million dollars to anyone who can improve the efficacy of its (exceptionally successful) recommendation engine. That’s a small price to pay for a company who future depends on its ability to compete with Blockbuster and the digital video companies of the future.”

Time is money, and both are scarce and valuable. Enterprises that are able to develop personalized recommendations that speed up the shopping experience and help us get better value for our dollars—and at the same time aren’t “in your face” and annoying--will have an architecture that will pay off in terms of strategic competitive advantage.

The target enterprise architecture here is increased sales and profitability (performance); focused sales and marketing (business); greater personalization and useful recommendations (information); systems processing automated suggestion algorithms (services and technology), all done securely and with privacy assured (security).

Personalization and Enterprise Architecture

The Power of Marketing and Enterprise Architecture

Enterprise architecture is all about planning and governance to enable organizational success. But despite all the astute architectural planning and sound governance, why is it that the better product so frequently loses out to better marketing?

We’ve seen this happen with the more innovative and better functional Apple products losing out to Microsoft. We seen VCRs beat out Betamax, even though at the time Betamax was seen as the superior format. And again, we’ve seen CDMA become the dominant cellular network standard in the USA, despite GSM initially being the superior technology and had 73% worldwide market penetration.

Now once again, the superior product has lost in the market and is no longer being made, the Hydrox chocolate sandwich cookie made by Kellogg Company has lost out to the inferior Oreo cookies made by Kraft Foods Inc.

The Wall Street Journal, 19-20 2008 reports that ”The Hydrox Cookie is Dead, and Fans Won’t Get Over It.”

Hydrox enthusiasts “preferred Hydrox’s tangy, less-sweet filling. Many fans seem to remember that the cookies held together better than Oreos when dipped in a glass if cold milk. Some argue Hydrox cookies were more healthful than Oreos, since Oreos used to contain lard.” In fact, in a 1998 taste test by Advertising Age, 29 tasters voted for Hydrox and only 16 for Oreo. Yet despite these preferences, Hydrox lost out to “the dominant Oreos, one of the country’s best-selling snack foods.”

“For many years, the contest between Oreo and Hydrox was akin to that of Coke versus Pepsi, the Beatles again the Rolling Stones, dog people and cat people.”

In the end, Hydrox lost to Oreo; “Oreo had all the advertising, but those in the know ate Hydrox.” Over the years, Nabisco (now owned by Kraft Foods) had the far larger marketing budget, and Hydrox was discontinued in 2003.

Fans still hope that “Kellog changes its mind, especially since this year is the cookie’s 100^th anniversary.”

So is marketing stronger than product, like the pen is mightier than the sword?

This lesson seems pertinent in a presidential election year, where fund raising by candidates and advertising by them is seeing reaching astronomical levels. “After nine months of fundraising, the candidates for president in 2008 have already raised about $420 million. This presidential money chase seems to be on track to collect an unprecedented $1 billion total. By some predictions, the eventual nominees will need to raise $500 million apiece to compete--a record sum.” (http://www.opensecrets.org/pres08/index.asp)

So will the best candidate win to be the next president of the United States or simply the candidate with the deepest pockets and best marketers?

From a User-centric EA perspective, I find this contest of product versus marketing to be akin to content versus design in developing EA information products. For example, an EA program can have wonderful and valuable EA information content, but if it does not employ User-centric EA principles of design and communication (such as using profiles, models, and inventories or information visualization and so on), then the EA program will not reach its potential. Every consumer product has both content and design or product and marketing. The high-end luxury companies have learned this lesson well and often capitalize on this by offering products with superior design, flair, packaging, and marketing and are thus able to develop formidable brands and command superior prices. So a word to the wise, do not ignore the power of marketing, communications, and design as part of your EA or other product development endeavors.

The Power of Marketing and Enterprise Architecture

Blu-ray and HD DVD and Enterprise Architecture

User-centric EA focuses on providing useful and usable information and services to end-users and in satisfying user requirements.

In the high definition format wars, the sense of User-centric EA seems to have been lost, as Blu-ray and HD DVD has been set as the new target architecture for optical disc formats. As Stephanie Prange, Home Media Magazine, editor in chief states, “the battle has confused consumers…[and] many people don’t [even] see the need for high-definition anyway.

What is Blu-ray and HD DVD?

• “Blu-ray, also known as Blu-ray Disc (BD), is the name of a next-generation optical disc format jointly developed by the Blu-ray Disc Association (BDA), a group of the world's leading consumer electronics, personal computer and media manufacturers (including Apple, Dell, Hitachi, HP, JVC, LG, Mitsubishi, Panasonic, Pioneer, Philips, Samsung, Sharp, Sony, TDK and Thomson). The format was developed to enable recording, rewriting and playback of high-definition video (HD), as well as storing large amounts of data. The format offers more than five times the storage capacity of traditional DVDs and can hold up to 25GB on a single-layer disc and 50GB on a dual-layer disc. This extra capacity combined with the use of advanced video and audio codecs will offer consumers an unprecedented HD experience…seven of the eight major movie studios (Disney, Fox, Warner, Paramount, Sony, Lionsgate and MGM) have released movies in the Blu-ray format and six of them (Disney, Fox, Sony, Warner, Lionsgate and MGM) are releasing their movies exclusively in the Blu-ray format.” (http://www.blu-ray.com/info/)

• “HD DVD delivers true high definition video content on the next generation optical disc format approved by the DVD Forum. With up to six times the resolution of DVD, HD DVDhttp://www.tacp.toshiba.com/hddvd/) offers a superior video experience.” (

So what is the conflict between Blu-ray and HD DVDs?

“HD DVD is currently in a ‘format war’ with rival format Blu-ray Disc, to determine which of the two formats will become the leading carrier for high-definition content to consumers.” As of November 27, 2007, 344 HD DVD titles have been released in the USA. As of November 25, 2007, 415 titles had been released on Blu-ray Disc in the United States (Wikipedia). Not only have more titles been released in Blue-ray, but Blue-rays have outsold HD DVDs by 2-to-1 in the U.S. last year. (Reuters)

On 4 January 2008, Warner Brothers studio announced that “it would exclusively release high-definition DVDs in Sony’s Blu-ray format, a big blow to Toshiba’s rival HD DVD technology.” (Reuters) Sony Pictures, 20th Century Fox and Disney have earlier done the same. Of the big American distributors, only Paramount and Universal Pictures continue to release for HD DVD. (Wikipedia)

So for now, Blu-ray is looking to be the winner in the HD format war.

How are consumers being affected?

Consumers are asking is whether they will have to dump and replace all their DVDs (something that the movie studios are hoping for)─this is similar to all the record collections that went in the trash after CDs were launched. I found the question online with a favorable answer for consumers.

"Will Blu-ray be backwards compatible with DVD?

Yes, several leading consumer electronics companies (including Sony, Panasonic, Philips, Samsung, Pioneer, Sharp and LG) have already demonstrated products that can read/write CDs, DVDs and Blu-ray discs using a BD/DVD/CD compatible optical head, so you don't have to worry about your existing DVD collection becoming obsolete. In fact, most of the Blu-ray players coming out will support upscaling of DVDs to 1080p/1080i, so your existing DVDDVD, the format is far too popular to not be supported. The Blu-ray Disc Association (BDA) expects every Blu-ray Disc device to be backward compatible with DVDs.” (http://www.blu-ray.com/faq/) collection will look even better than before. While it's up to each manufacturer to decide if they want to make their products backwards compatible with

What is wrong with the new high-definition format release of Blu-ray and HD DVD from a User-centric EA perspective?

While the new Blu-ray and HD DVD technologies may be a leap ahead from a technology perspective, the introduction of these products has been dismal from a User-centric EA perspective. Consumers have been caught up in the technology tug-of-war between these high definition formats─similar to the way consumers were ping-ponged between the old VHS and Beta formats. Additionally, the marketing and communications to consumers of why they need Blue-ray or HD DVD has been ineffective if not more or less absent. Finally, aside from the studio and technology companies wanting to make more money on replacements of DVDs, it has been unclear whether there is even user demand for the new format. This has been another “technology for technology’s sake” initiative by Sony and Toshiba, rather than true business needs driving technology.

Blu-ray and HD DVD and Enterprise Architecture

Kiwi and Enterprise Architecture

Most of us don’t give must thought to a company like Kiwi, founded in 1906, that makes shoe polish (you know, the ones sold in the round tins with the twist handles that prop open the lid). However, Kiwi has been remaking itself and in 2007 contributed $310 million in sales to Sara Lee Corporation.

The Wall Street Journal, 20 December 2007, reports how two years ago, Kiwi “interviewed 3500 people in eight countries about their shoe care needs” and they found that “on a list of more than 20 attributes people desired in their shoes, shine ranked merely 17th.” Kiwi went on to re-architect the company from being a shoe shine-centric one to one with a varied shoe care product line more in tune with customer needs for fresh smelling and comfortable shoes.

The Chief Executive of Kiwi states─ “‘it became clear: innovation was a key value of ours’…but innovation wasn’t enough…products had to be informed by the needs and desires of consumers.”

Kiwi’s approach was very much in line with User-centric EA. They focused on the user requirements first and foremost. Then, and only then, did they apply innovation to new products to satisfy the needs.

The company went on to develop: “’fresh’ins’ (thin lightly fragranced shoe inserts for women) and ‘smiling feet’ (a line of cushions for heels and the balls of feet, anti-slip pads and strips that can be placed behind the straps of high-heel sling-back shoes.”) Kiwi transformed itself and became “a foot care brand without losing its edge as the world’s shoe-care expert.”

How did they transform themselves?

1) Requirements gathering: They surveyed and sought to understand their customers’ needs.
2) Solution analysis and design: They consulted podiatrists and physiologists “to understand foot anatomy and how bacteria trigger odor buildup in shoes.”
3) Prototype development: Kiwi created “prototypes that customers could actually put on their feet.”
4) Marketing planning: Kiwi designed new packaging and made a new merchandising system for in store displays that grouped “their women’s products, athletic products, [and] shoe shine products by color─moves intended to make the shoe-care aisle easier to shop.”

Kiwi implemented a true User-centric EA approach to its transformation efforts. They did not let advances in foot care products drive the business approach, but rather they let the consumers and their requirements drive the business and its product development expansion. Moreover, the company focused not only on product development, but integrated a comprehensive solution to meet their consumer needs through a whole new line of foot care products (augmenting their shoe care line) and incorporated testing and marketing to ensure a successful launch. What an amazing feat for Kiwi (no pun intended)!

Kiwi and Enterprise Architecture