As Apple approaches the unbelievable $1 trillion mark in market value, I am going the contrarian.
Historically, I love Apple products--truly.
But since Steve Jobs, Apple has done virtually nothing!
They are losing the battle for common sense priced products.
They are losing the battle on innovation.
Think for a second what has Apple come out with that is "WOW" in the last few years--either in terms of new product or design.
Do you care anything about Siri?
Are you in love with their Apple Watch?
Do you think much of their new iPhone X?
What about the computers--same old, same old?
I am still using the iPhone 7plus and have no intention to upgrade anytime soon.
See the picture above, this is Apple's idea of innovation.
It's the new Mac Pro -- virtually the same as their iMac Pro, as their store rep explained to me--except it's shaped like a tall and weird version of the Amazon Alexa personal assistant.
BTW, you still need to attach a monitor, keyboard, mouse, etc.
Are you impressed NOT?
Apple as a brand used to mean the latest and greatest.
Even now, I am still drawn to Apple products, just because I am conditioned to think of it as the best!
But is it still the best and is it worth the premium price?
Apple still has me as a customer and I am still a big fan of what they have done in the past.
But they better do something amazing again and now, because I think their stock is in for a mighty big and painful tumble if we don't see the old Apple again soon. ;-)
(Source Photo: Andy Blumenthal)