July 27, 2017

When You Need To BLUF

Most professional (and even personal) communications should start with...

BLUF (Bottom Line Up Front).

This means that you start with the ending--in mind, on paper, verbally, and in digital format. 

You provide the conclusion and/or recommendations right up front.

Rather than first wadding through all the details--context, analysis, considerations, assumptions, risks, etc. 

Let the reader know right away what it is you want. 

Generally, this is different than an abstract or summary that provides a synopsis and leading evidence for the argument put forward. 

Tell me what I need to know and get right to the point! ;-)

(Source Photo: Andy Blumenthal)

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