This is some very clever marketing, indeed.
Coming to a beach near you...the Sprite Shower.
Looks like like the soda fountain at your local restaurant.
Except you are the cup!
On the hot sandy beach with the Sprite Shower cooling me down and washing me off...
I think I'll reach for a cold one too. ;-)
Coca-Cola, the maker of lemon-lime Sprite, has some of the best marketing minds in the business--Coke still is it!