In the book Gung Ho by Ken Blanchard and Sheldon Bowles, the authors offer 3 tips for motivating people. They include:
- Work has to be understood as important
- It has to lead to a well understood and shared goal
- Values have to guide plans, decisions, and actions
In user centric EA, the best way for any organization to achieve its goals is to motivate, inspire, and develop a shared vision with all the organizational actors. Part of developing that unity of mission and vision is to create a strong organizational culture, identity, and values.