Showing posts with label Format. Show all posts
Showing posts with label Format. Show all posts

July 27, 2017

When You Need To BLUF

Most professional (and even personal) communications should start with...
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BLUF (Bottom Line Up Front).

This means that you start with the ending--in mind, on paper, verbally, and in digital format. 

You provide the conclusion and/or recommendations right up front.

Rather than first wadding through all the details--context, analysis, considerations, assumptions, risks, etc. 

Let the reader know right away what it is you want. 

Generally, this is different than an abstract or summary that provides a synopsis and leading evidence for the argument put forward. 

Tell me what I need to know and get right to the point! ;-)

(Source Photo: Andy Blumenthal)
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February 2, 2015

Design Is Cool

I took this photo of this Design logo on the side of a bag this guy was carrying. 

It is from the Cooper-Hewitt National Design Museum in NYC (and if I am ever back in town there, I'd like to go there).

I like this logo a lot...everything from DE*SIGN to all the descriptions of design and why it's so important to us.

- "Design is art people use." (Design is artisitic and creative)

- "Design is communication." (A picture is worth a thousand words)

- "Design is the stuff around us." (It's practical and functional)

- "Design is a verb." (Design is something we do from coming up with the concept to creating the end product)

- "Design is systems." (Design is how we format and package and is integral to making the content easy to use and come alive)

- "Design is a way of thinking." (Design is big-picture thinking that connects the dots)

- "Design is problem-solving." (Design uses visualization to understand and think through process and problems). 

A good designer is invaluable and design is absolutely cool. ;-)

(Source Photo: Andy Blumenthal)
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