Showing posts with label Campaign. Show all posts
Showing posts with label Campaign. Show all posts

October 21, 2018

Wine Makes Me Smile

What a great labeling of this bottle of wine. 

Just a big simple smiley face on it!

After I saw this bottle in the store, I just had to take a picture and also look this up on the internet. 

It's part of the "SMILE" wine campaign from Lindeman's Wines.

Apparently each limited edition bottle reminds you of something that we have to smile about: "family get-togethers," "discovering new places," and "randoms acts of kindness."

Wow, I love this idea.  

Wine makes you smile, but so do these wonderful things in life. 

And it's not just showing/associating the product with something positive (like beer and soda commercials always do), but it's making the product itself smile at you!

I think this is a really smart marketing campaign.

Also, the cute smiley face on the bottle would make this the life of the party. 

Great job Lindemans--I'm smiling. ;-)

(Source Photo: Andy Blumenthal)
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June 28, 2016

Equality Is Human Rights


I was most impressed recently with the organization (including the marketing and branding) behind the LGBT movement. 

The new bumper sticker with the yellow equal (=) sign.

The people on the street in yellow "Equality" t-shirts wanting to talk and promote themselves.

The tablet computers they are carrying equipped with slide presentation on equal rights (and their association with the larger issue on their website for human rights).  

The on-the-spot electronic sign up for either monthly donations and/or petition for the Equality Act to amend the Civil Rights Act to include sexual orientation. 

Religious beliefs aside, and as long as you don't hurt others, people are people and should not be discriminated against. 

All people should be treated fairly and protected from disparate or unfair treatment, bullying or worse. 

Equality really is human rights. ;-)

(Source Photos: Andy Blumenthal)
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