President-elect Trump is a Twitter genius!
At 70-years old, he has managed to use a millennial social media tool to take on the world, and despite opponents questioning of his temperament, so far he has unequivocally won with it.
Using Twitter, Trump defeated candidates from Cruz to Clinton in running for president of the United States and at a fraction the cost.
Using Twitter, Trump has shaped not only policy discussion, but national sentiments around healthcare, over-regulation, tax reform, and even updating our critical nuclear deterrent capability.
Using Twitter, Trump has strengthened alliances and friendships with nation and states from Israel to Taiwan and decreased escalating tensions with Russia.
Using Twitter, Trump has put competitors and adversaries on notice about bad behavior from China to North Korea.
Using Twitter, Trump is setting the stage for correcting economic problems and imbalances from unfair trade practices to shipping jobs overseas.
Using Twitter, Trump gets around media bias and messages and connects directly with the people of the world.
Of course, it is critical to vet important communications and ensure they are accomplishing the goal, but this needs to be weighed with the ability to reach out and get the message out quickly and effectively to the masses...and it's a most fascinating and delicate balance that needs to be achieved.
So far though, we are no longer working at the speed of government, but at the speed of the Internet.
This is an incredible awakening in politics, but also for everyone on the incredible power of social media tools to communicate directly, unvarnished, and with impact, and no one has done it better than Donald Trump.
The mastery of social media will continue to depend on messaging with speed, significance, and effect balanced with the vigilance as to exactly when to hit that crucial send button to the Twitterverse and the world.
(Source Photo: Andy Blumenthal)