This guy is pedaling this ricksha around town in Maryland, USA.
And it carries messages of hope and peace.
Some examples (visible in the photo):
- "Promote the Olympic spirit."
- "Hope for world peace."
- "Protecting mother earth."
It looks like he could be right off the streets of China or something and transported here to deliver and remind us of these important ideas.
What is interesting to me is that in this day and age of social media and online advertising where messages are often drowned out amidst the daily deluge we get, that here a simple ricksha can grab people's attention and perhaps have a positive influence on them.
With just some subtle messaging along the vehicle's canopy and with pictures and flags around the back.
Perhaps it's not only how much one advertises and promotes, but how thought-provoking and novel it's done.
I don't know how many miles this guy can pedal a day, but I bet he gets more likes than much of the garbage just being throw up online because it's so easy and available for everyone to do. ;-)
(Source Photo: Andy Blumenthal)