Okay, we all like a genie in a bottle (with G-d's help) to grant us our wishes for the good.
A colleague told me that if he had a genie in a bottle, his first wish would be to have infinite wishes; his second wish would be for all his wishes to come true; and his third wish would be that all the wishes would be free of ambiguity such that the intent would be fully clear--nice!
But this here is no genie...this is an umbrella in a bottle.
Twist the top (handle) and pull it from the bottle (case) and whoola, an umbrella.
Cute design, but when I tried to open the umbrella, it felt functionally, like a piece of garbage (IMHO).
Oh genie, how about an umbrella that actually works and who cares if it's in a bottle or not. ;-)
(Source Photo: Andy Blumenthal)