But what you may not realize is that the knife cuts both ways...you are not only the reviewer, but the subject of reviews.
And if you're not all that...then everyone can know it!
The New York Times has an opinion piece by Delia Ephron about how reports cards are no longer just for kids, and that they are "for the rest of my life...[and] this is going on your permanent record."
From cabbies that won't pick you up because you've been rated a bad fare to your therapist that says you can't stop obsessing, restaurants that complain you refused to pay for the chopped liver, and the department store says you wasted their salesperson's time and then bought online, and even your Rabbi says you haven't been giving enough to the synagogue lately.
People hear things, post things, and can access their records online...your life is not private, and who you are at least in other peoples opinion is just an easy search away.
In Tweets, Blogs, on Facebook, and even in companies customer records, you have a personal review and rating waiting for discovery.
Your review might be good, but then again...you are not always at your finest moments and these get captured in databases and on social media.
Data mining or exfiltration of your personal information is your public enemy #1.
Of course, you'd like to think (or wish) that you're brand is a 10, but not everyone loves you that way your mother does.
Too bad you can't tell them, "If I want your opinion, I'll ask for it"--either way, your gonna hear what people think of you loud and clear. ;-)
(Source Photo: Andy Blumenthal)