It's cute in a certain miniaturized way, but I am not sure who would want to drink their coffee from this thing.
Or imagine this, you go to the leadership meeting at your important organization, and there sitting across at the table is the Big Kahuna executive with this mug.
No, it's not a great brand making statement, but it definitely is a conversation piece.
Hey, will they put Starbucks in here, if you ask nicely? ;-)
(Source Photo: Andy Blumenthal)