September 12, 2013

Apple Is Giving Us The Finger

As I always say, I love Apple--and they still have the best darn Smartphone on the market--but they continue to disappoint with anything new.

This week, with the introduction of the iPhone 5S, Apple had the opportunity to introduce something new and exciting, but instead what did we get?

- A faster processor and Touch ID fingerprint reader. 

In nutshell, since Steve Jobs untimely passing, Siri was a bombshell, actually just a big consumer product bomb.

And now with the fingerprint reader as the big newcomer add-on to the iPhone, it's as if (sorry to say), Apple is giving us all the proverbial finger. 

While the fingerprint reader is cute and a faster logon, it is really not a must-have or a game-changer.  

The only thing less exciting than Touch ID is the new Yahoo logo.

In the last two years, Apple has taken a mighty innovation lead and squandered it. 

Still, no one can touch their highly integrated iPhone product.

However, if much more time goes by without something meaningfully new and innovative, they will be in trouble. 

Rumors of an iPhablet (iPhone/tablet) with a significantly larger screen (ranging from 4.8 to 6 inches) will be more like the Samsung Galaxy S4 with 5-inch screen rather than than iPhone 5S 4-inch screen, and would have attraction for people who like to read or watch on a larger, better display. 

Of course a significantly better camera would be helpful too--need I say more?

Some interaction with wearable technology, like a Google Glass with augmented reality would also be a winner. 

And a fully ruggedized smartphone, similar in concept to a Panasonic Toughbook--and up to military grade specs--that withstands drops, spills, dust, and lots of everyday field use punishment, would be way cool for the action-adventurer in all of us--and maybe then we wouldn't need all the silly looking cases.

In the meantime, put your index finger on the home bottom, while Apple puts their middle finger up at you, the consumer.

Steve Jobs, where the heck are you? ;-)

(Source Photo: here with attribution to CNET)

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