June 11, 2013

Apple Designers Lost In The Imagination Orchid

Apple which is under competitive pressure to come up with something new—since Steve Jobs, their chief and master innovator passed away—seems like a deer in the headlights, where they can’t sprint forward to the next innovation and instead, they just sit paralyzed in fear and stair dumbly into the oncoming Mac truck called Google and Samsung.

Apple, the pioneer of the mobile icons on your smartphone and tablet that look like what they are, has lost their way—big time.

Their new iOS 7 abandons this intuitive, user-centric architecture approach of skeuomorphism for instead a more amorphous look and feel—where the user has to guess what an icon is supposed to be (check out the unintelligible icons for Newstand or Passbook mobile wallet).

In other cases, there is virtually no significant perceptible change at all (see Messages and iTunes that are just a little bigger) or other changes that are actually detracting from what was in iOS 6 (see Reminders without the check marks, Notes without a notepad look, Settings without the gears, and the addition of clouds to the Weather icon).

I love Apple products—but just like they are flailing with a new backwards-leaning graphical user interface and Siri, the useless automated personal assistant, they are behind in the wearable technology arena, where Google Glass in almost off and running.

There is a reason Apple stock has tanked from over $700 to hovering in the low to mid $400 range,--without the brilliance of Job’s imagination, a laser-focus on perfecting their products, future-thinking functionality, and sleek elegant design--Apple is in trouble.

Will an Apple watch or television be unveiled soon and save the day?

It will extend Apple’s successful running streak, but their distinctive culture of creativity and excellence had better emerge in more ways than an iWatch or iTV for Apple to hold their crown of technology glory. ;-)

(Source Photo: Facebook Fan's of Apple)


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