July 5, 2012

RIM Is Doomed

Judge David Young of Court TV has a frequent saying that "Denial is not a river in Egypt."

When it comes to Research In Motion (RIM) the maker of the traditional organization mobile Blackberry device, denial now seems on par for their course.

On Tuesday (3 July 2012), the new CEO of RIM, Thorstein Heins was quoted as saying "There's nothing wrong with the company as it exists right now."

Yet since Mr. Heins took over RIM in January, the company's stock is down 50% and is down more than 90% from it's mid-2008 highs.

BlackBerry continues to lose out to stronger competitors like the iPhone and Android. On May 25, Digital trends reported in an article called "Poor BlackBerry" on IDC's 2nd quarter 2012 marketshare numbers for Smartphones with Android at around 60%, iPhone at 23%, and Blackberry at a mere 6%.

Further the new Blackberry 10 has been twice delayed, and RIM announced it's first operating loss in eight years, as it plans to downsize 5,000 employees (or a third of its workforce).

In the self-help industry, it is frequently said that the first step to getting better is to recognize that you have a problem.

In the case of RIM--we are looking at a company that unfortunately is either playing it too cool to be real with their customers and the marketplace, or they are in a deep and dangerous case of utter denial.

Either way, unless RIM takes decisive action soon--and that means first and foremost, coming to terms with their predictment and second, coming out with some major new disruptive technology for the mobile marketplace--they are doomed to the annals of tech history.

(Source Photo: here with attribution to Steve Jurvetson)


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