May 27, 2010

Five Ways To Motivate Employees With Meaning

By Andy Blumenthal
(Published in Information Management)

Employees need to be motivated to perform. No, not just with money, and not even with a pat of the back (although both can go a long way to demonstrate appreciation for a job well done).

People need to know that their efforts have meaning and effect—i.e. that they are not in vain. This can have some of the biggest impact of all on motivating behavior, because people inherently want to be productive human beings and for their life to have some ultimate significance. This concept was best portrayed by Victor Frankl, the Holocaust survivor who wrote In Search of Meaning, and it is the basis of logotherapy, which has been shown to help sufferers of terminal illnesses better cope with the remainder of their lives.

When people at work feel that they have no chance to succeed, they may cease to find meaning in their efforts. This can lead them to decrease their engagement at work instead of going all out to prove themselves. As the Wall Street Journal noted in a recent article, this is what happens when golfers compete with extremely superior rivals like Tiger Woods, and they just “cave.”

Why this de-motivational reaction from people who care about doing their best?

From an IT perspective, this is like an Integrated Definition Function Model (IDEF 0) that examines input, process, output, and outcome: When loss is viewed as a predestined outcome, the process is seen as meaningless, and the input therefore as wasted. In the face of meaninglessness, people recoil to save their energy for something they feel that they can really have a shot at, rather than invest in something that they see as going nowhere.

If the above is true, then, why do some people “fight to the death” when their “backs are against the wall”?

My grandfather used to say, “Where there is life, there is hope.” Some people are able to confront what seem like insurmountable obstacles, and fight their way forward anyway.

This is the core theme of the “Rocky” character and the incredible success of the movie series. In every movie, Rocky represents the determination to succeed against all odds.

I believe that the essence of life is the search for an opportunity to make a meaningful difference, and when one is able to make a difference, that is inherently motivating. (And so of course, the opposite is true.)

So if you are a leader, and your employees are demoralized, how can you engage them so that they feel like their work makes a real and significant difference? Here are ways that work:

  • Visualize the end-state: Articulate for people a compelling vision and a clear set of goals as well as why they are important.
  • Take an incremental approach: Show people an incremental path forward; small wins can add up to big success.
  • Focus on the customer: Look together at positive downstream effects of their work on their customers (and other stakeholders).
  • Make use of their work products: No one wants to build “shelfware.” Demonstrate that you really do appreciate their efforts by actually using the work they generate.
  • Be a mensch: Treat people according to the Golden Rule; for example, it’s really a small thing to say “please,” “thank you,” ad even an occasional “how are you today?” By treating people with respect, you show that they are valued personally and professionally.

As a leader, what better way to motivate and drive personal and organizational success then to provide genuine opportunity to contribute of ourselves in a meaningful way, in a way where our efforts have an impact, are valued and valuable, and where everyone can succeed.


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