This video was sent to me and I do not know the original source (except VW), but it's great.
It shows what happens when you take the most ordinary daily activity (in this case a simple flight of stairs) and make it user-centric.
Even more, people will walk "the extra mile" when something is appealing to them.
Notice how an unused staircase becomes the preferred method--down and even up--over the escalator when people have a user-centric reason to switch.
This is brilliant and the true essence of what it means to enterprise architect our organizations, products, services, policies, plans, and so forth in a way that people can really use.
Further, technology is not only bits and bytes, but any tool we use to get the job done.
Life truly can be healthy, meaningful, and fun when it's user-centric, visionary, and innovative.
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